Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Life Sciences
Understanding Cut Flower Consumers, Makaylie Langford, Kynda R. Curtis, Melanie Stock
Understanding Cut Flower Consumers, Makaylie Langford, Kynda R. Curtis, Melanie Stock
All Current Publications
This fact sheet provides information on cut flower consumers, such as floral preferences and consumer demographics and psychographics. It discusses possible ways to enhance perceived value and interest in cut flowers.