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Articles 1 - 6 of 6
Full-Text Articles in Life Sciences
Understanding Cut Flower Consumers, Makaylie Langford, Kynda R. Curtis, Melanie Stock
Understanding Cut Flower Consumers, Makaylie Langford, Kynda R. Curtis, Melanie Stock
All Current Publications
This fact sheet provides information on cut flower consumers, such as floral preferences and consumer demographics and psychographics. It discusses possible ways to enhance perceived value and interest in cut flowers.
Cut Flower Markets And Marketing In The Intermountain West, Makylie Langford, Kynda R. Curtis, Melanie Stock
Cut Flower Markets And Marketing In The Intermountain West, Makylie Langford, Kynda R. Curtis, Melanie Stock
All Current Publications
This fact sheet discusses different markets for cut flowers in the Intermountain West, including wholesale and direct-to-consumer markets. Farmers markets, community-supported agriculture and subscription services, u-pick operations, farm venues, and online options are explored, as well as using social media to advertise and build clientele.
An Overview Of The Cut Flower Industry, Makaylie Langford, Kynda R. Curtis, Melanie Stock
An Overview Of The Cut Flower Industry, Makaylie Langford, Kynda R. Curtis, Melanie Stock
All Current Publications
This fact sheet provides an overview of the cut flower industry. It provides information about traditional and specialty cut flowers, comparing flowers sourced locally in Utah and internationally.
Which Factors Influence Consumer Organic Specialty Bakery Product Taste Ratings?, Tatiana Drugova, Kynda R. Curtis
Which Factors Influence Consumer Organic Specialty Bakery Product Taste Ratings?, Tatiana Drugova, Kynda R. Curtis
All Current Publications
In this fact sheet, we compare consumer taste ratings for organic and conventional specialty bakery products and analyze what factors explain the differences. These products are typically consumed for pleasure and are more expensive than mainstream baked goods. However, consumers have high quality expectations, including taste, which may be an issue if not satisfactory. Understanding factors that impact consumer taste rating for organic specialty bakery products can help identify what might be done to improve taste perceptions/expectations and the success of organic specialty bakery/pastry products.
Who Values Organic Specialty Bakery Products?, Tatiana Drugova, Kynda R. Curtis
Who Values Organic Specialty Bakery Products?, Tatiana Drugova, Kynda R. Curtis
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In this fact sheet, we examine differences in socio-demographics and lifestyle choices between those who view organic as important when purchasing specialty bakery products and those who don’t, with the aim to identify a target market of consumers who prefer organic specialty bakery products. Additionally, we evaluate other important product attributes to consumers seeking organic specialty bakery products. Consumer taste ratings for organic and conventional specialty bakery products are compared for those who value organics and those who don’t to evaluate the impact of taste beliefs on consumer demand for organic specialty bakery products.
Consumer Taste Beliefs Impact Organic Specialty Baked Good Pricing, Tatiana Drugova, Kynda R. Curtis
Consumer Taste Beliefs Impact Organic Specialty Baked Good Pricing, Tatiana Drugova, Kynda R. Curtis
All Current Publications
In this fact sheet, we discuss how consumer taste beliefs related to organic specialty baked goods differ from their taste beliefs for conventional specialty baked goods, and whether this difference affects the amount consumers are willing to pay for organic-labeled specialty baked goods. In other words, we examine how an organic label on baked goods affects taste perceptions and willingness to pay (WTP). Further, we examine whether providing information about organic labeling standards changes consumer taste beliefs and impacts WTP for organic baked goods. Finally, we examine the impact of providing taste information to mimic scenarios where respondents know the …