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Sustainable Business Development: An Irish Perspective, Tony Kealy
Sustainable Business Development: An Irish Perspective, Tony Kealy
Conference Papers
This research investigates the current status of sustainable business development practises in Ireland using qualitative analysis on data obtained from semi-structured interviews. The thirteen interviewees were chosen to represent a wide spectrum of influential organisations in Irish society and included private businesses, charity organisations, faith-based organisations, farmer associations, and government representatives. Analysis of the findings confirmed that the three well established key elements that must be considered if businesses are to be developed in a sustainable way, namely Profit, People, and Planet are still valid. However, this research also found that there were other elements important for developing sustainable business. …