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Master's Theses - Daytona Beach

1992

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Full-Text Articles in Management and Operations

The Influence Of Cross-Cultural Differences On The Interpretation And Understanding Of Aircraft Passenger Safety Briefing Cards, Florian G. Jentsch Mar 1992

The Influence Of Cross-Cultural Differences On The Interpretation And Understanding Of Aircraft Passenger Safety Briefing Cards, Florian G. Jentsch

Master's Theses - Daytona Beach

Aircraft passenger safety briefing cards are an important part of passenger safety education aboard commercial aircraft. The cards must be understood by all readers, regardless of age, gender, or culture. Related research indicates that passengers from different cultures might misunderstand the highly specialized instructions on safety cards.

A self-developed test was administered to 172 students from four cultures (British, French, German, U.S.) at seven universities in five countries. Significant differences (p