Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Curriculum and Instruction (88)
- Teacher Education and Professional Development (82)
- Elementary Education (67)
- Educational Assessment, Evaluation, and Research (63)
- Educational Methods (63)
-
- Educational Leadership (61)
- Social and Behavioral Sciences (56)
- Higher Education (54)
- Science and Mathematics Education (52)
- Language and Literacy Education (48)
- Secondary Education and Teaching (43)
- Other Education (38)
- Arts and Humanities (36)
- Educational Administration and Supervision (33)
- Bilingual, Multilingual, and Multicultural Education (31)
- Curriculum and Social Inquiry (28)
- Scholarship of Teaching and Learning (28)
- Special Education and Teaching (26)
- Educational Psychology (24)
- Online and Distance Education (24)
- Early Childhood Education (22)
- Adult and Continuing Education (20)
- Disability and Equity in Education (18)
- Elementary and Middle and Secondary Education Administration (18)
- Instructional Media Design (18)
- Sociology (18)
- International and Comparative Education (17)
- Junior High, Intermediate, Middle School Education and Teaching (17)
- Institution
-
- Gettysburg College (16)
- City University of New York (CUNY) (10)
- SIT Graduate Institute/SIT Study Abroad (9)
- Seton Hall University (8)
- Andrews University (7)
-
- California Polytechnic State University, San Luis Obispo (7)
- East Tennessee State University (7)
- Gardner-Webb University (7)
- National Louis University (7)
- University of South Alabama (7)
- Australian Council for Educational Research (ACER) (6)
- Northern Michigan University (6)
- Old Dominion University (6)
- South Dakota State University (6)
- Southeastern University (6)
- University of Nebraska - Lincoln (6)
- University of Northern Iowa (6)
- Bowling Green State University (5)
- Stephen F. Austin State University (5)
- UMass Global (5)
- University of Kentucky (5)
- University of Missouri, St. Louis (5)
- Western Michigan University (5)
- Brigham Young University (4)
- California State University, Monterey Bay (4)
- Columbus State University (4)
- Dominican University of California (4)
- Edith Cowan University (4)
- Grand Valley State University (4)
- Purdue University (4)
- Keyword
-
- Education (21)
- Middle school (12)
- High school (11)
- Secondary education (9)
- Education policy (8)
-
- Literacy (8)
- Betsy DeVos (6)
- Curriculum (6)
- Social justice (6)
- Teacher education (6)
- College Readiness (5)
- English (5)
- Secondary (5)
- Secretary of Education (5)
- Teaching (5)
- Writing (5)
- Academic performance (4)
- Achievement (4)
- College (4)
- Engineering education (4)
- Inclusion (4)
- Mathematics (4)
- Reading (4)
- STEM education (4)
- School (4)
- Science (4)
- Secondary Education (4)
- ACT (3)
- Action research (3)
- Agricultural Education (3)
- Publication
-
- Dissertations (22)
- Education Faculty Publications (16)
- Electronic Theses and Dissertations (16)
- Theses and Dissertations (10)
- Seton Hall University Dissertations and Theses (ETDs) (8)
-
- ECTESOL Review (7)
- Education Dissertations and Projects (7)
- Honors Theses (7)
- Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea (6)
- Faculty Publications (6)
- Honors Projects (6)
- Capstone Collection (5)
- Empowering Research for Educators (5)
- Publications and Research (5)
- Capstone Projects and Master's Theses (4)
- Dissertations, Theses, and Capstone Projects (4)
- Doctor of Education (Ed.D) (4)
- Graduate Research Papers (4)
- Independent Study Project (ISP) Collection (4)
- Language Arts Journal of Michigan (4)
- Agricultural Education: Graduate Internship Reports (3)
- All Theses And Dissertations (3)
- Australian Journal of Teacher Education (3)
- CUP Ed.D. Dissertations (3)
- Cal Poly Humboldt theses and projects (3)
- Conference Presentations (3)
- Department of Teaching, Learning, and Teacher Education: Theses and Other Student Research (3)
- Dissertations, Masters Theses, Capstones, and Culminating Projects (3)
- Graduate Theses and Dissertations (3)
- Journal Articles (3)
- Publication Type
- File Type
Articles 31 - 60 of 318
Full-Text Articles in Secondary Education
An Evaluation Of One District's Think Through Math Program And Curriculum Implementation, Dywayne Hinds
An Evaluation Of One District's Think Through Math Program And Curriculum Implementation, Dywayne Hinds
Dissertations
Think Through Math is a research based math program. One school district implemented the program to improve student performance on the state standardized assessment. After two years of implementation, 44% of middle school students in the district did not make adequate progress in math as measured by the state assessment. The purpose of my study was to determine the effectiveness of the Think Through Math program used within middle school Intensive Math classes throughout the district. Guided by research on the critical aspects of implementation, my study examined teachers’ perceptions of (a) resources used within the program, (b) the impact …
Bridge Over Troubled Water: Creating An Ecology Of Transformative Care For Students At Risk Of Their Promise, Cherina O. Betters
Bridge Over Troubled Water: Creating An Ecology Of Transformative Care For Students At Risk Of Their Promise, Cherina O. Betters
Electronic Theses, Projects, and Dissertations
The teacher-student relationship is multidimensional and fluid. This is especially true for students who come from disadvantaged backgrounds. Educational leaders in the public school setting cannot control which students enroll at their school sites. The only thing teachers, as educational leaders in K-12 public education, have complete control over is the environment they create in their classrooms. Among those student groups most reflecting few gains on state and federal reports of proficiency data are students who typically come from backgrounds besieged with challenges or from historically underserved and marginalized communities. In this transcendental phenomenological study, the phenomenon investigated was how …
Parents: Active Partners In The Educational Achievement Of Their Children, Michael O'Neill, Shane Lavery, Anne Coffey
Parents: Active Partners In The Educational Achievement Of Their Children, Michael O'Neill, Shane Lavery, Anne Coffey
eJournal of Catholic Education in Australasia
Parents exercise a significant influence on student achievement and psychosocial functioning within the school environment. However, the best way to involve parents as active partners in the education of their children is not always evident. This article explores the perceptions of parents and their role in the academic achievement of students in nine high performing Catholic secondary schools in Western Australia. Initially, the review of literature focuses on three constructs: relational trust, parental involvement and policy documents for Catholic schools. Data collection involved a series of focus group interviews in which parents were invited to reflect not only on their …
The Relationship Of School-Community Partnerships With Act Benchmark Scores In Rural Tennessee Schools, Kari Eubanks
The Relationship Of School-Community Partnerships With Act Benchmark Scores In Rural Tennessee Schools, Kari Eubanks
Electronic Theses and Dissertations
The purpose of this quantitative study was to determine if a relationship existed between the quality of school-community partnerships and the average score of each ACT subtest for rural Tennessee high school students. Specifically, the researcher examined the following school-community partnerships: business partnerships, university partnerships, service learning partnerships, school-linked service integration, and faith-based partnerships (Sanders, 2006). Administrators from 62 rural Tennessee high schools rated the partnerships present in their schools using the Improving Community Partnership Quality rating scale developed by Sanders (2006). Each of these ratings was compared to the participating school’s mean score for each ACT benchmark to determine …
The Road To Postsecondary Education, Oscar Bacilio Ordonez
The Road To Postsecondary Education, Oscar Bacilio Ordonez
Capstone Projects and Master's Theses
Hispanic/Latino students pursuing postsecondary education is too low. Central Coast High School is an alternative School which provides students with a second chance in the path to graduation. The program to be held in this agency is an outreach program to educate and provide information for students about the importance of going to college. Another purpose is to encourage students to apply for college and explain the different types of financial aid available for them. The expected outcome of this program is to have about 75% of the twelve-grade level students invited to be present and participate. The implementation will …
"It Teaches Them To Have A Conversation In The Real World" : An Analysis Of How Identity Performances Shape Classroom Discussions., Ashley Lauren Shelton Arnold
"It Teaches Them To Have A Conversation In The Real World" : An Analysis Of How Identity Performances Shape Classroom Discussions., Ashley Lauren Shelton Arnold
Electronic Theses and Dissertations
Although discussion has long played a role in classroom learning, recent focus on moving discussion away from the evaluative and toward the dialogic is key to understanding how discussion can be driven by multiple, shared understandings. Adopting a sociocultural perspective, this dissertation explores the ways in which identity performances shape one teacher and his students’ participation in classroom discussions. The theoretical framework guiding this study draws on the relationship between discourse and identities construction, with further attention given to improvisations of identities, figured worlds, and the ways in which power shapes discourse. This dissertation argues that performed identities shape the …
The School Librarian’S Role In Writing Instruction: Research, Perceptions, And Practice, April M. Dawkins, Karen W. Gavigan
The School Librarian’S Role In Writing Instruction: Research, Perceptions, And Practice, April M. Dawkins, Karen W. Gavigan
Faculty Publications
The degree to which librarians are actively involved in developing the writing skills of students has primarily been studied in academic libraries (Bronshteyn and Baladad 2006, “Librarians asWriting Instructors: Using Paraphrasing Exercises to Teach Beginning Information Literacy Students.” The Journal of Academic Librarianship 32 (5):533–536; King 2012, “Essentials of Basic Writing Pedagogy for Librarians.” Community & Junior College Libraries 18:55–66. Accessed March 20, 2016. doi:10.1080/ 02783915.2012.700211; Smith 2001, “Keeping Track: Librarians, Composition Instructors, and Student Writers Use the Research Journal.” Research Strategies 18:21–28) and has rarely been researched in terms of K-12 settings either in the United States or internationally. …
A Tradesperson’S Transition To Vocational Technical (Vt) Teaching, Susan J. Sylvia
A Tradesperson’S Transition To Vocational Technical (Vt) Teaching, Susan J. Sylvia
Educational Studies Dissertations
This qualitative study examined survey and interview data collected from tradespeople who transitioned to vocational technical (VT) teaching in regional vocational technical schools in Massachusetts. This study included two research questions that inquired about how tradespeople’s prior experiences, beliefs, and thoughts influenced or inspired them to pursue a transition to vocational technical (VT) teaching and about how their anticipated transitional experiences aligned with their actual transitional experiences. The survey phase included 170 respondents. Survey responses provided an overview of participants, which was integral in identifying four interview participants who were digitally recorded during one-to-one interview sessions. A multiple Case Study …
Effects Of Human Cadaveric Dissections In High School Biology, Brandi Pratt, James Martinez, Regina Suriel, Ellice P. Martin
Effects Of Human Cadaveric Dissections In High School Biology, Brandi Pratt, James Martinez, Regina Suriel, Ellice P. Martin
Journal of Multicultural Affairs
This study was conducted in a suburban public high school, which had a connection to the local university, to measure the achievement of dual enrollment senior students using traditional hands-on (THO) cadaveric dissections compared to non-traditional (NT) virtual dissections of the human body. The outcomes of this study may assist multicultural science educators and administrators, students and parents, to understand the importance of THO cadaveric dissections compared to NT virtual dissections tools in learning gross anatomy. Also, noted is the importance of public and higher education collaboration to help bridge the science resource gaps between educational settings.
Critical Collaborative Inquiries In Social Studies: Fostering Inclusion, Engagement And Literacy, Sara Lewis-Bernstein Young Ed.D.
Critical Collaborative Inquiries In Social Studies: Fostering Inclusion, Engagement And Literacy, Sara Lewis-Bernstein Young Ed.D.
Journal of Practitioner Research
Collaborative inquiry groups are a well-advocated tool to support comprehension and collaboration, but how do critical collaborative inquiries support students with different levels of engagement and academic performances in social studies to develop critical literacies? This article responds to the research question through case studies of two high school students who engaged in a critical collaborative inquiry project. One student was a senior labeled with disabilities, who struggled with academic literacies, graduated at the bottom of her class, and said that she hates school. The other student was a junior who thrived in school, mastered a range of academic literacies, …
Critical Social Justice Theory In Action: A Practitioner Inquiry Into The Service-Learning Capstone Experience, Julie A. Jaynes
Critical Social Justice Theory In Action: A Practitioner Inquiry Into The Service-Learning Capstone Experience, Julie A. Jaynes
Language, Literacy, and Sociocultural Studies ETDs
Service-learning pedagogy can be found in K-12 schools and higher education classrooms across the country. Those programs and courses exist on a complex spectrum from charity to social justice; research presented here documents my efforts as a service-learning teacher to better align the program’s senior capstone class to the teachings from critical social justice theory. I used a practitioner inquiry approach to address the problem of an epistemology in the research process that recreated systems of oppression by excluding the knowledge and voices of the minoritized groups who are impacted by the issues being researched. My inquiry centers my students’ …
The Use Of Bicycle Workstations To Increase Physical Activity In Secondary Classrooms, Alicia Fedewa, Colleen Cornelius, Soyeon Ahn
The Use Of Bicycle Workstations To Increase Physical Activity In Secondary Classrooms, Alicia Fedewa, Colleen Cornelius, Soyeon Ahn
Educational, School, and Counseling Psychology Faculty Publications
BACKGROUND
To date, the majority of interventions have implemented classroom-based physical activity (PA) at the elementary level; however, there is both the potential and need to explore student outcomes at high-school level as well, given that very few studies have incorporated classroom-based PA interventions for adolescents. One exception has been the use of bicycle workstations within secondary classrooms. Using bicycle workstations in lieu of traditional chairs in a high school setting shows promise for enhancing adolescents’ physical activity during the school day.
PARTICIPANTS AND PROCEDURE
The present study explored the effects of integrating bicycle workstations into a secondary classroom setting …
Curriculum Drama: Using Imagination And Inquiry In A Middle School Social Studies Classroom, Catherine Franklin
Curriculum Drama: Using Imagination And Inquiry In A Middle School Social Studies Classroom, Catherine Franklin
Occasional Paper Series
This essay provides a vivid window into an eighth-grade class engaged in a legislative curriculum drama. Students acted as members of political parties within the Senate and participated in legislative hearings, discussed costs and benefits to legislation, and engaged in debates. Curriculum drama formed a bridge that linked the task of teaching and learning about a defined unit of study to the authentic interests, concerns, and energies of the students
Agricultural Communications Lesson Plans For High School Agriculture Programs, Caitlin Anne Stanton
Agricultural Communications Lesson Plans For High School Agriculture Programs, Caitlin Anne Stanton
Agricultural Education and Communication
In today’s workforce, individuals are expected to be able to communicate effectively through all means of communication. This includes video, graphics, emails, social media, and in person. In the agriculture industry, these means of communication have become crucial to promoting agricultural literacy throughout the world. It is important for young people to have a grasp on professionally utilizing these communication methods so that they can use them in future careers as well as advocating for the agriculture industry. The role of technology and social media is rapidly increasing in everyday life and becoming a key learning tool in secondary education. …
Asking The Tough Questions: Teaching Literature And Nonfiction Through Critical Literacy To Recapture Our Voices, Agency, And Mission, Elsie L. Olan, Wendy Farkas, Kia Jane Richmond
Asking The Tough Questions: Teaching Literature And Nonfiction Through Critical Literacy To Recapture Our Voices, Agency, And Mission, Elsie L. Olan, Wendy Farkas, Kia Jane Richmond
Conference Presentations
Exploding the Myth of Mental Illness
Disrupting Notions Of Stigma While Empowering Voices: Examining Language Identity, Mental Illness, And Disability Through Young Adult Literature, Elsie L. Olan, Wendy Farkas, Kia Jane Richmond
Disrupting Notions Of Stigma While Empowering Voices: Examining Language Identity, Mental Illness, And Disability Through Young Adult Literature, Elsie L. Olan, Wendy Farkas, Kia Jane Richmond
Conference Presentations
Presenter Two will share new research on young adult literature which features characters with mental illness. She will describe strategies for using texts such as Your Voice is All I Hear (2015), Thirteen Reasons Why (2007), and The Impossible Knife of Memory (2014) to analyze and critique representations of mental illness in young adult literature. Drawing on research by Koss & Teale (2009) and Richmond (2014), this presenter will help session attendees interrogate “the power of language choices” and “become empowered to confront the stigma associated with mental illness and confront bullying” (p. 24).
Ncte State Affiliate Extravaganza Ii: Michigan Council Of Teachers Of English Myaf Creative Writing Program, Kia Jane Richmond
Ncte State Affiliate Extravaganza Ii: Michigan Council Of Teachers Of English Myaf Creative Writing Program, Kia Jane Richmond
Conference Presentations
Discussion of the Michigan Council of Teachers of English Creative Writing program for high school students through the Michigan Youth Arts Festival.
Graduate Internship Report- Granite Hills High School 2017, Lori Broz
Graduate Internship Report- Granite Hills High School 2017, Lori Broz
Agricultural Education: Graduate Internship Reports
This internship and project report includes documentation required in meeting the quality criteria for secondary-level programs of instruction in agriculture. The documents are used for the Agriculture Incentive Grant review process at Granite Hills High School conducted by representatives of the California Department of Education. The supporting material includes information to receive state and local funding, outline the goals and objectives of the program, along with an overview of Granite Hills High School, the agriculture program and the community.
Parent Perceptions Of The Transition Programs Completed By Their Adult Children With Autism Spectrum Disorder, Judithanne Arcaro
Parent Perceptions Of The Transition Programs Completed By Their Adult Children With Autism Spectrum Disorder, Judithanne Arcaro
CUP Ed.D. Dissertations
The lifelong effects of Autism Spectrum Disorder (ASD) impact the living, employment, and social aspects for individuals with the diagnosis and their families. In this study, I sought to determine parent perspectives of school transition programs completed by their adult children with ASD. Guided by the theoretical framework from Bronfenbrenner, Freire, and Mezirow, my purpose was to identify transition practices with which parents were satisfied and dissatisfied, as well as to seek their input about improving transition programming. With the unemployment rate for individuals with ASD reported by the Department of Labor as 80%, improvement of outcomes would reduce the …
Graduate Internship Report: Granite Hills High School 2017, Lori Broz
Graduate Internship Report: Granite Hills High School 2017, Lori Broz
Agricultural Education: Graduate Internship Reports
This internship and project report includes documentation required in meeting the quality criteria for secondary-level programs of instruction in agriculture. The documents are used for the Agriculture Incentive Grant review process at Granite Hills High School conducted by representatives of the California Department of Education. The supporting material includes information to receive state and local funding, outline the goals and objectives of the program, along with an overview of Granite Hills High School, the agriculture program and the community.
Student-Centered Approaches To Teaching Grammar And Writing, Lindsay J. Jeffers
Student-Centered Approaches To Teaching Grammar And Writing, Lindsay J. Jeffers
Language Arts Journal of Michigan
This article questions the continued reliance on traditional approaches to the teaching of grammar, particularly the memorization of parts of speech and grammar rules. Years of studies show that grammar instruction out of the context of writing is detrimental to students. Despite much progress toward student-centered instruction, traditional methods of teaching grammar are still a cornerstone of writing instruction in many English classes. The article suggests more effective, student-centered approaches that focus on students developing as writers and readers. Through modeling and inquiry, students focus on writing as a craft and make choices as writers. It’s essential that research about …
Exploring Historical Empathy In Secondary Education, Melanie Alsene
Exploring Historical Empathy In Secondary Education, Melanie Alsene
Selected Honors Theses
This thesis sought to explore the purpose of teaching history, to define historical empathy, to discover if historical empathy is being taught in secondary public schools, and to see what methods of instruction teachers utilize. Research was done by conducting interviews of middle school and high school history teachers from different schools in the area. These interviews sought to find out if teachers could come up with their purpose for learning about history, if they could define historical empathy, and what methods they utilized to teach historical empathy. Some of the teachers were able to define historical empathy and gave …
Managing Race And Race-Ing Management: Teachers’ Stories Of Race And Classroom Conflict, Sherry L. Deckman
Managing Race And Race-Ing Management: Teachers’ Stories Of Race And Classroom Conflict, Sherry L. Deckman
Publications and Research
Little is known about how novice teachers construct and interpret classroom management moments—instances when they perceive their ability to maintain order and promote sanctioned behavior is tested—in a way that contributes to or challenges racial bias. Using data from a hybrid, online/in-person professional development course for beginning teachers, I find two patterns of connecting race and classroom management. Teachers in this study tended to share stories either about “managing race”—narratives about deescalating racial tension or reproaching transgressors of racial colorblindness—or “race-ing management”—stories that read race into incidents in such a way as to reveal latent racial dynamics. Further, these patterns …
School Connectedness As A Moderator Between Racial Microaggressions And Academic Performance For African American High School Students, Courtney Wilson
School Connectedness As A Moderator Between Racial Microaggressions And Academic Performance For African American High School Students, Courtney Wilson
Dissertations
Racial microaggressions are subtle, often unconscious, words or actions that demean African Americans (Sue et al., 2007). The impact of racial microaggressions may not be seen, and so it is important to study potential long-term consequences such as academic performance. This study addressed an identified gap in the literature on the relationship between racial microaggressions and academic performance among African American high school students. A quantitative design was used to study the relationship between racial microaggressions and academic performance, and school connectedness as a moderating variable of this relationship. There were 417 high school students who completed the surveys. Of …
Eclipse Ballooning Stem Outreach For Elementary, Middle, And High School Education, Peter Henson, Fnu Anamika, Denise Buckner, Marissa Saad, Caitlin Nolby
Eclipse Ballooning Stem Outreach For Elementary, Middle, And High School Education, Peter Henson, Fnu Anamika, Denise Buckner, Marissa Saad, Caitlin Nolby
2017 Academic High Altitude Conference
To promote Science, Technology, Engineering and Mathematics (STEM) education through ballooning, the North Dakota Space Grant Consortium (NDSGC) organizes an annual Near-Space Balloon Competition (NSBC) for students in grades 6 - 12. Students across the state of North Dakota have the opportunity to launch experiments into a near- space environment. The students learn how to write proposals, design payloads, and analyze data. They learn through an active, inquiry-based style that will prepare them for real-world engineering and critical thinking jobs. In 2016, NSBC proposed Great American Eclipse as the theme for the competition, thus the students were focused on designing …
Wrong Place, Right Time, Rachel Mazor
Wrong Place, Right Time, Rachel Mazor
Occasional Paper Series
Mazor recounts working in the three distinctly different environments during her first year of teaching: sixth-grade math, pre-school social studies, and first-grade reading. Each of these experiences taught her specific skills that she later applied to assignments; additionally, each experience helped her develop her own style as a teacher.
Food Insecurity: Rudimentary Education For Local Youth (Firefly), Nam-Anh Nguyen, Quynh P. Nguyen, Jane E. Krause
Food Insecurity: Rudimentary Education For Local Youth (Firefly), Nam-Anh Nguyen, Quynh P. Nguyen, Jane E. Krause
Purdue Journal of Service-Learning and International Engagement
As service-learning becomes recognized as a significant teaching-learning tool for college students, the authors of this article came together to apply for the Purdue University Service-Learning Sustainability Projects Grant. Upon receiving the grant, with the encouragement of Professor Jane Krause and Food Finders Food Bank, the student authors created a project focused on food insecurity education in West Lafayette, Indiana. The main objective was to develop and teach a series of lessons on food insecurity and sustainability to middle school students using interactive activities. A team of Purdue students from various backgrounds was recruited to assist in planning and to …
Staying Connected: Measuring The Impact Of Technology Integration On Student Engagement And Achievement At The Middle Level, Jaclyn M. Swayne
Staying Connected: Measuring The Impact Of Technology Integration On Student Engagement And Achievement At The Middle Level, Jaclyn M. Swayne
CUP Ed.D. Dissertations
Knowing how technologies impact student engagement and achievement is vital. The present study validated and added to the existing knowledge in determining to what extent specific levels of technology integration impact student engagement. It also addressed how specific levels of technology integration impact student achievement in middle level English Language/Arts and mathematics classrooms using 1:1 tablet technology. The descriptive study with statistical analysis provided quantitative evidence to educational leaders on the extent to which increasing levels of technology integration can increase student engagement. This evidence was generated using classroom observation data and Fisher’s exact cross-tabulation analysis. The study also provided …
Using Tablet Technologies To Engage And Motivate Urban High School Students, Nicol R. Howard, Keith Howard
Using Tablet Technologies To Engage And Motivate Urban High School Students, Nicol R. Howard, Keith Howard
Education Faculty Articles and Research
In this two-year study, researchers examined the impact of using tablet technologies across content areas in an urban high school setting. Class observations provided notable examples of how student motivation and learning appeared to be enhanced by use of the iPads in conjunction with opportunities to collaborate and be creative in the context of their learning. Interviews from a set of teachers with a range of classroom teaching experience provided multiple perspectives of the program’s impact. The opportunity for teachers and students to have the flexibility to select the apps they believe achieve curricular and/or learning goals supports the shift …
Influencia Del Inbound Marketing En La Intención De Compra De Los Leads, Denise A. Soto, Allen Kevin Zapien
Influencia Del Inbound Marketing En La Intención De Compra De Los Leads, Denise A. Soto, Allen Kevin Zapien
Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea
La llegada de la internet ha revolucionado la manera en que las empresas se comunican con los consumidores, así como también la forma en que ellos dialogan con la marca.
El inbound marketing es una metodología que combina técnicas no intrusivas de marketing para ofrecer valor con contenido de calidad, de manera que los consumidores se acerquen y se los pueda acompañar en su proceso de compra (Samsing, 2016). ¿Cómo esta estrategia puede ayudar en el reclutamiento de estudiantes?