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Full-Text Articles in University Extension
Social Media Application In Agriculture Extension Programming For Small Scale Rural Farmers: Is Knowledge Impeding The Lack Of Adoption?, Stephan Moonsammy, Donna Marie Renn Moonsammy
Social Media Application In Agriculture Extension Programming For Small Scale Rural Farmers: Is Knowledge Impeding The Lack Of Adoption?, Stephan Moonsammy, Donna Marie Renn Moonsammy
Journal of International Agricultural and Extension Education
The purpose of this study was to assess the knowledge level of farmers on basic computer literacy, social media use, and to explore which social and demographic factors affected their knowledge capacity. The study had a final sample of 176 participants from the northern, southern and central regions of Trinidad and Tobago. A survey instrument comprising of 14 multiple-choice questions with one accurate response was developed to decrease bias of farmers randomly selecting the accurate response. The questions addressed knowledge on basic computer and social media literacy. Analysis was conducted using one-way ANOVA with post-hoc testing. Results indicated that there …
Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna Kesler
Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna Kesler
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
The purpose of this study was to explore how Utah State University (USU) Extension Sustainability uses Facebook to engage followers. The researcher conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used. Text-only posts and posts containing videos were used the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other pages in Facebook messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly …