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Impact Of Agricultural Communication Interventions On Improving Agricultural Productivity In Malawi, Fallys Masambuka-Kanchewa, Mary T. Rodriguez, Emily Buck, Jera Niewoehner-Green, Alexa J. Lamm
Impact Of Agricultural Communication Interventions On Improving Agricultural Productivity In Malawi, Fallys Masambuka-Kanchewa, Mary T. Rodriguez, Emily Buck, Jera Niewoehner-Green, Alexa J. Lamm
Journal of International Agricultural and Extension Education
Agricultural communication (AGCOM) has been known to aid in disseminating research-based agricultural information among Malawian farmers. In 1958 the Malawi Government, via the Ministry of Agriculture, established the Agricultural Communications Branch (ACB) in an attempt to increase access to and adoption of scientifically-proven technologies among farmers. Moreover, in 2000 the Malawi Government started implementing an agricultural extension policy that promoted pluralistic demand-driven extension, which led to the increased availability of non-governmental organizations providing AGCOM services to farmers. However, after several decades of using different communication tools to promote new technologies, low productivity in most small holder farms remains a challenge, …