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Full-Text Articles in University Extension
When Face-To-Face Communication Fails: A Case Study Of Wvu Extension Agents Utilizing Innovative Social Media Practices, Madison Brooke Quinn
When Face-To-Face Communication Fails: A Case Study Of Wvu Extension Agents Utilizing Innovative Social Media Practices, Madison Brooke Quinn
Graduate Theses, Dissertations, and Problem Reports
An important aspect that contributes to the success of county Extension programs is relationships and collaborations with community members. This became a challenge when face-to-face communication was no longer possible as a response to the national pandemic that occurred due to COVID-19. In recent years, society has been increasing their reliability on social networking for communication (Diem et al., 2011). Social media played a central role in the diffusion of information in a variety of organizations and businesses during COVID-19 (Geol et al., 2020). The purpose of this study was to describe how WVU Extension Service is utilizing innovative social …
Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna Kesler
Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna Kesler
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
The purpose of this study was to explore how Utah State University (USU) Extension Sustainability uses Facebook to engage followers. The researcher conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used. Text-only posts and posts containing videos were used the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other pages in Facebook messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly …