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Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna Kesler May 2020

Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna Kesler

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The purpose of this study was to explore how Utah State University (USU) Extension Sustainability uses Facebook to engage followers. The researcher conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used. Text-only posts and posts containing videos were used the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other pages in Facebook messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly …


The Experiential Learning Connections Between University And Community: Recent Ontario Experience, Emmanuel Asafo-Adjei Jan 2020

The Experiential Learning Connections Between University And Community: Recent Ontario Experience, Emmanuel Asafo-Adjei

Electronic Thesis and Dissertation Repository

Experiential Learning (EL), including a range of pedagogical approaches such as co-ops and community service learning, connect the university and its external community. Universities are considering such approaches to meet a number of needs and priorities both on and off-campus. As it unfolds rapidly at the present time, EL becomes the connection between the university and the community beyond its gates, both locally and more extensively. However, university-community or so-called town-gown (TG) connections traditionally focus on research and/or science, technology, engineering, and mathematics (STEM). This thesis focuses on the teaching and learning connections, especially in Humanities, Arts, and Social Sciences …