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Full-Text Articles in University Extension
Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna Kesler
Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna Kesler
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
The purpose of this study was to explore how Utah State University (USU) Extension Sustainability uses Facebook to engage followers. The researcher conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used. Text-only posts and posts containing videos were used the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other pages in Facebook messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly …
Cooperative Extension And Sustainability Outreach: Programmatic Successes, Administrative Support, And Areas For Improvement, Roslynn Brain Mccann, Mark Apel, Clark Dove, Ramona Madhosingh-Hector, Jennison Kipp Searcy, David Kay
Cooperative Extension And Sustainability Outreach: Programmatic Successes, Administrative Support, And Areas For Improvement, Roslynn Brain Mccann, Mark Apel, Clark Dove, Ramona Madhosingh-Hector, Jennison Kipp Searcy, David Kay
Extension Research
According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in January 2017 to assess how well-positioned Extension is to address sustainability in the communities the organization serves. Educators from 40 states responded, and 1,395 usable surveys were received. Survey results will help Extension employees discover opportunities for innovation and relevancy in their programming.