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Factors Influencing Learning Intention Of Advanced Placement Moocs: Insights From An Investigation Into Information Technology Adoption, Kuo-Liang Ou, Wen-Chi Fong
Factors Influencing Learning Intention Of Advanced Placement Moocs: Insights From An Investigation Into Information Technology Adoption, Kuo-Liang Ou, Wen-Chi Fong
Journal of Educational Technology Development and Exchange (JETDE)
Massive open online courses (MOOCs) have attracted recent scholarly attention, mainly because MOOCs have effectively made higher education accessible. However, MOOCs tend to have low completion rates, and many scholars have attempted to remedy this by investigating the psychological, cognitive, physiological, and demographic factors affecting completion rates. Nevertheless, most studies have rarely investigated the student’s information technology (IT) background, focusing instead on self-awareness, self-recognition, intrinsic motivation, or external factors. Thus, this study adopted the technology acceptance model (TAM) to explore factors affecting MOOC learning intention, specifically in advanced placement (AP) MOOCs. This study also recruited 435 student participants from a …