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Articles 1 - 5 of 5
Full-Text Articles in Higher Education
Publication Trends In Library Reserves: A Quantitative Content Analysis, Denise Dimsdale
Publication Trends In Library Reserves: A Quantitative Content Analysis, Denise Dimsdale
Georgia Library Quarterly
A quantitative content analysis of abstracts on the topic of library reserves in the databases Library, Information Science and Technology Abstracts (LISTA), Library Literature and Information Science Index (LLI), and Library and Information Science Abstracts (LISA) was conducted in order to identify subtopics and research trends over time. Seven of the most frequent library reserves subtopics were identified: electronic reserves, implementation, physical reserves, evaluation, E-Reserves software, copyright, and learning management systems. Results indicate that library reserve related topics appear slowly in the early literature and begin to drop off in frequency in 2008.
Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson
Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson
Atlantic Marketing Journal
This article describes an experiential method for teaching customer orientation by directing students to use their own experience with a business to write either an e-mail letter of praise or complaint to that business. Students complete a survey that asks them to rate businesses on customer orientation measures at the time they send the e-mail and, again, at the end of the semester after having had time to receive a response. Results of the surveys are analyzed and recommendations are given for conducting an interactive discussion that allows students to see the variability of the firms’ commitment to customer orientation.
The Soliya Connect Program: Two Institutions’ Experience With Virtual Intercultural, Steven Elliott-Gower, Kenneth W. Hill
The Soliya Connect Program: Two Institutions’ Experience With Virtual Intercultural, Steven Elliott-Gower, Kenneth W. Hill
Faculty Articles
In 2012, Georgia College and Kennesaw State University partnered with Soliya, a Washington, DC-based non-profit organization, to bring their students a unique international education experience: the opportunity to engage “virtually” in dialogue, via video-conferencing technology, with students around the world about Islam and the relationship between Western countries and Muslim-majority countries. In this article, the authors compare their respective approaches, examining course objectives, student learning outcomes, course structure, students’ experience with Soliya, and student learning outcomes assessment. The authors conclude with some observations about Soliya and, by implication, other virtual international education experiences as alternatives and/or complements to traditional study-abroad …
Predictors Of Enrolling In Online Courses: An Exploratory Study Of Students In Undergraduate Marketing Courses, Renee J. Fontenot, Richard E. Mathisen, Susan S. Carley, Randy S. Stuart
Predictors Of Enrolling In Online Courses: An Exploratory Study Of Students In Undergraduate Marketing Courses, Renee J. Fontenot, Richard E. Mathisen, Susan S. Carley, Randy S. Stuart
Faculty Articles
An exploratory study of undergraduate students enrolled in marketing courses at a Southeastern regional university was conducted to determine the motivations and characteristics of marketing students who plan to be online learners and examined for differences between those who have taken and those who have not taken online classes. An online survey of Likert scales, openended questions and demographic questions was sent via class learning management websites. A total of 165 students of the 438 invited to participate completed the survey. A structural model was developed using SMART-PLS to estimate the relationships of constructs that predict taking online courses. Results …
Comparing Student Assessments And Perceptions Of Online And Face-To-Face Versions Of An Introductory Linguistics Course, David M. Johnson, Chris C. Palmer
Comparing Student Assessments And Perceptions Of Online And Face-To-Face Versions Of An Introductory Linguistics Course, David M. Johnson, Chris C. Palmer
Faculty Articles
This article examines the issue of whether linguistics is better suited for a face-to-face (F2F) environment than an online teaching environment. Specifically, it examines assessment scores and student perceptions of the effectiveness of an introductory linguistics course at an undergraduate state university that has been taught multiple times in both online and F2F modes. To study this issue data was collected about the types of students enrolled in either version of the course, including their GPAs and course grades. A survey with both closed- and open-ended questions was also used to ask students about their experiences and perceptions of the …