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Bilingual, Multilingual, and Multicultural Education

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Full-Text Articles in Educational Assessment, Evaluation, and Research

Falling Short On The Promise To English Learners: A Report On Year One Lcaps, Elvira G. Armas Ed.D, Magaly Lavadenz Ph.D., Laurie Olsen Ph.D. Jan 2015

Falling Short On The Promise To English Learners: A Report On Year One Lcaps, Elvira G. Armas Ed.D, Magaly Lavadenz Ph.D., Laurie Olsen Ph.D.

Reports

California’s Local Control Funding Formula was signed into law in California in 2013 and allowed districts the flexibility to meet their student needs in locally appropriate manners. One year after its implementation, a panel of 26 reviewers, including educators, English Learner (EL) advocates, and legal services staff reviewed the Local Control and Accountability Plans (LCAPs) to understand how districts employ this flexibility to address the needs of ELs. The report uses the English Learner Research-Aligned LCAP Rubrics with 10 focus areas, and reviews sample LCAPs from 29 districts, including districts with the highest numbers/percentages of English Learners in the state, …


A Case Study Examining Formative Assessment In A Postsecondary English Language Program, Divya Varier Jan 2015

A Case Study Examining Formative Assessment In A Postsecondary English Language Program, Divya Varier

Theses and Dissertations

This study examined the formative assessment practices of three teachers in English as a Second Language (ESL) classrooms using a sociocultural theoretical framework. The study was conducted in a postsecondary ESL setting at a large public university in the southeastern United States. Using an embedded mixed methods design, this study employed teacher interviews and classroom observations to address the overarching question: What individual and contextual factors are present in the formative assessment practices of participant ESL teachers? The study also explored the relationship between student metacognitive judgments of learning (JOL) and performance with the purpose of informing formative assessment practice. …


Effectively Preparing Special Education Teachers: Success In Urban Environments, Gabrielle Siegenthaler Jan 2015

Effectively Preparing Special Education Teachers: Success In Urban Environments, Gabrielle Siegenthaler

Williams Honors College, Honors Research Projects

This literature review examines the level of preparedness of pre-service and novice special education teachers, specifically teachers pursuing education careers within urban school districts. Research studies were reviewed to indicate what teaching methods are regarded as effective in relation to behavior management. It was found that using culturally responsive teaching has been proven to be effective within urban settings. Studies were also examined to determine if first-year teachers were well prepared and what teacher preparation programs could possibly implement to ensure that future educators are well equipped to effectively teach and manage the growing special education population of students in …


Engaging In Social Justice With Toddlers, Susan M. Nasiombe Dec 2014

Engaging In Social Justice With Toddlers, Susan M. Nasiombe

Capstone Collection

This study was created as a way to highlight and begin filling a large void in academic information regarding the ways caregivers engage in social justice with the toddlers they care for. Through an online survey, participants were asked to explain their role and experience as caregivers, give their definition of social justice, share the social justice resources they use to help inform their engagement with toddlers, and list the limitations and barriers they face in achieving their goals in this area. Participants were also asked to assess their value of various elements commonly used to engage toddlers in social …


Developing Efl Reading Fluency In Upper Elementary Schools In China, Jianxian Yang Dec 2014

Developing Efl Reading Fluency In Upper Elementary Schools In China, Jianxian Yang

Master's Projects and Capstones

This project aims to help EFL educators and EFL teachers realize the importance of developing EFL students’ reading fluency, and more importantly, to provide specific curriculum for upper elementary school EFL students to improve their reading fluency. The most important intervention being used in this curriculum is extensive reading which appears in every class. Besides extensive reading, using rapid word recognition, repeated reading, paced reading, cloze reading, echo reading and choral reading are also discussed in this project. Teachers are suggested to rotate the interventions during the whole semester and they can adapt the materials and the curriculum in this …


Rimanchis Runasimita: La Enseñanza En Quechua Como Una Herramienta Del Mantenimiento De La Identidad Cultural De Los Jóvenes Quechua Hablantes / Rimanchis Runasimita:Teaching In Quechua As A Tool To Maintaincultural Identity Of Young Quechua Speakers, Willow Shram Dec 2014

Rimanchis Runasimita: La Enseñanza En Quechua Como Una Herramienta Del Mantenimiento De La Identidad Cultural De Los Jóvenes Quechua Hablantes / Rimanchis Runasimita:Teaching In Quechua As A Tool To Maintaincultural Identity Of Young Quechua Speakers, Willow Shram

Independent Study Project (ISP) Collection

This study examines the use of teaching in Quechua as a tool to help maintain the cultural identity and strengthen the self-esteem of young Quechua speakers. I went to three rural schools to complete my fieldwork: I.E. Nº 50492 in Ocongate, I.E. Nº 50765 in Sallikancha, and I.E. Nº 501432 in Kumunkancha. All the schools use the method of Bilingual Intercultural Education in Quechua and Spanish, and are part of the project “Fe y Alegría”. The objectives of this investigation are to describe, analyze, and explain the method of teaching in Quechua in bilingual intercultural schools in rural communities to …


“He Venido A Servir A Mi Gente” El Liceo Guacolda Y La Educación Intercultural En Chile / "I Have Come To Serve My People " The Liceo Guacolda And Intercultural Education In Chile, Jake Highleyman Dec 2014

“He Venido A Servir A Mi Gente” El Liceo Guacolda Y La Educación Intercultural En Chile / "I Have Come To Serve My People " The Liceo Guacolda And Intercultural Education In Chile, Jake Highleyman

Independent Study Project (ISP) Collection

The concept of intercultural education is present in many countries worldwide: it’s the idea of learning through the lenses of more than one culture, not just the Western or dominant one. In Chile, intercultural education is most commonly associated with the mapuche, the largest indigenous group in Chile. Since 1993, Chile has had a federal Bilingual Intercultural Education program (EIB). However, almost all of the implementation is left up to individual schools. The schools that do apply the program at a high school level only do so in an elective-based manner. That is, only students who elect to take a …


The Self-Directedness, Metacognitive Awareness, Self-Efficacy Beliefs, And Grammatical Competence Of College Students Studying Spanish, Juan Guillermo Loaiza Dec 2014

The Self-Directedness, Metacognitive Awareness, Self-Efficacy Beliefs, And Grammatical Competence Of College Students Studying Spanish, Juan Guillermo Loaiza

Dissertations

Differential performance is a frequent issue in formal education in general and in second language education in particular. Three variables that may have an effect on college language learners’ performance were identified in the literature on adult education and second language acquisition, namely, self-directed learning, metacognitive awareness, and self-efficacy beliefs. The relationship among those three predictors as well as their relationship with academic performance (in the form of college learners’ grammatical competence in Spanish) was explored using a multiple regression analysis. The statistical analysis showed that none of those three variables predicted learners’ grammatical competence in Spanish. However, participants’ answers …


Each One, Teach One: A Blackprint For Mentoring Postsecondary “Twice Exceptional” Student Scholars In “Search Of Education, Elevation And Knowledge”, Selena T. Rodgers, Tiffany Cudjoe Nov 2014

Each One, Teach One: A Blackprint For Mentoring Postsecondary “Twice Exceptional” Student Scholars In “Search Of Education, Elevation And Knowledge”, Selena T. Rodgers, Tiffany Cudjoe

Journal of Research Initiatives

Through the prism of a faculty-student mentoring relationship, this article highlights best practices to gain insight into resources for “twice exceptional” student scholars. Practical application stands at a position of intersecting domains—changing the tapestry of scholarly service and undergraduate research mentoring, and as an Each One, Teach One black-print model for mentoring. The article concludes with recommendations for best practices for post secondary mentors, educators, and counselors invested in developing student scholars in Search of Education, Elevation, and Knowledge.


Stakeholders' Perceptions Of Parental Involvement And Home-School Connections In A South Texas Border Town, Cynthia A. Lopez Nov 2014

Stakeholders' Perceptions Of Parental Involvement And Home-School Connections In A South Texas Border Town, Cynthia A. Lopez

Theses and Dissertations - UTB/UTPA

Latinos have a high amount of individuals residing in poverty, and, yet, are still the fastest growing minority group in the nation (Gandara & Contreras, 2009; National Council of La Raza, 2014). For some families, living in poverty and the need to earn a living prevents parents from being actively involved in their children’s education (Moreno & Gaytan, 2013). Therefore, the need to form alliances with parents is critical. Partnerships with parents must be formed to better understand the necessities of these children. Consequently, educators should convey to parents the significance of forming links between the home and school. Moreover, …


Resisting Pressure From Peers To Engage In Sexual Behavior: What Communication Strategies Do Early Adolescent Latino Girls Use?, Anne E. Norris, Jonathan Pettigrew, Michelle Miller-Day, Michael L. Hecht, Janet Hutchison, Kristi Campoe Aug 2014

Resisting Pressure From Peers To Engage In Sexual Behavior: What Communication Strategies Do Early Adolescent Latino Girls Use?, Anne E. Norris, Jonathan Pettigrew, Michelle Miller-Day, Michael L. Hecht, Janet Hutchison, Kristi Campoe

Communication Faculty Articles and Research

A content analysis of early adolescent = 12.02 years) Latino girls’ (n = 44) responses to open-ended questions embedded in an electronic survey was conducted to explore strategies girls may use to resist peer pressure with respect to sexual behavior. Analysis yielded 341 codable response units, 74% of which were consistent with the REAL typology (i.e., refuse, explain, avoid, leave) previously identified in adolescent substance use research. However, strategies reflecting a lack of resistance (11%) and inconsistency with communication competence (e.g., aggression) were also noted (15%). Frequency of particular strategies varied depending on the situation described in the open-ended …


Attitudes Toward Using Social Networking Sites In Educational Settings With Underperforming Latino Youth: A Mixed Methods Study, Keith Howard, Margaret Sauceda Curwen, Nicol R. Howard, Anaida Colon-Muñiz Jun 2014

Attitudes Toward Using Social Networking Sites In Educational Settings With Underperforming Latino Youth: A Mixed Methods Study, Keith Howard, Margaret Sauceda Curwen, Nicol R. Howard, Anaida Colon-Muñiz

Education Faculty Articles and Research

The researchers examined the online social networking attitudes of underperforming Latino high school students in an alternative education program that uses technology as the prime venue for learning. A sequential explanatory mixed methods study was used to cross-check multiple sources of data explaining students’ levels of comfort with utilizing a social networking site platform as a supplemental communication tool in connection with their schoolwork. Students were found to be significantly less comfortable using social networking sites than other online communication tools in connection with their schoolwork, and females were significantly more uncomfortable than males using such sites in school.


Understanding The Lived Experience Of Late-Entry English Learners In The Vista Canyon Unified School District, Joseph W. Boffa Jun 2014

Understanding The Lived Experience Of Late-Entry English Learners In The Vista Canyon Unified School District, Joseph W. Boffa

Electronic Theses, Projects, and Dissertations

Many researchers have attempted to identify best practices, habits, and conditions of English Language Learners (ELs, ELLs) pertaining to school success. It is clear EL students pose unique and significant challenges, yet unclear what strategies and program models educators can implement to motivate learning, improve educational experiences, and appropriately acknowledge and reward these learners’ accomplishments. Few studies have attempted to determine the difficulties and challenges associated with academic success and probability of graduation for Late-entry English Learners (LEELs), defined as those entering the school system as eighth-through-twelfth grade students. Their test scores weigh heavily on high-stakes standardized testing accountability measures. …


Long-Term Impacts And Outcomes: Sit Study Abroad, Marianne Mcgarrity May 2014

Long-Term Impacts And Outcomes: Sit Study Abroad, Marianne Mcgarrity

Capstone Collection

This capstone reports on the results of the SIT Study Abroad Long-Term Impacts and Outcomes survey, a research project designed to investigate how alumni would self-report impacts of their study abroad experience with regard to academic, personal, and professional outcomes. The principal question the study sought to answer was “How and to what extent do SIT Study Abroad programs impact alumni in the long term?” This paper focuses largely on the career outcomes of the alumni who participated in this research. A large percentage of SIT Study Abroad alumni report that impacts to their career choices were significant and that …


Teaching The Moral Imagination: How Global Education Aids In Peacebuilding, Charlee Bianchini May 2014

Teaching The Moral Imagination: How Global Education Aids In Peacebuilding, Charlee Bianchini

Capstone Collection

In this paper I present distinctive information from written resources and in-depth interviews with 17 constituents who are in some way involved in the incorporation of Global Education curriculum in the US. I specifically looked at Brookwood School in Manchester-by-the-Sea, Massachusetts, a private school looking to develop programming around this subject. I also looked at World Learning Youth Programs in order to gain insight from an institution solely focused on GE. The aim of the research was to learn why and how Global Education programs are being incorporated into curriculums, what skills schools are aiming to have their students learn …


A Study Of U.S. Education Outcomes For Female Students From The Republic Of Georgia, Nino Bitsadze May 2014

A Study Of U.S. Education Outcomes For Female Students From The Republic Of Georgia, Nino Bitsadze

Seton Hall University Dissertations and Theses (ETDs)

This qualitative study sought to understand how living and studying in the United States affected the personalities, beliefs, attitudes, and careers of a group of female students from the Republic of Georgia. The researcher traveled to Tbilisi, Georgia’s capital, to interview twenty alumni of U.S. study programs (on undergraduate and graduate study levels) individually. Jack Mezirow’s Transformational Learning Theory and David Kolb’s Experiential Learning Theory provide the theoretical framework for the study.

The findings revealed that living and studying in the U.S. matured the participants personally as they got to experience the challenges that accompany living independently in an unfamiliar …


Test-Based Accountability Systems: Concerns For Indiana’S Multilingual Learners And Their Teachers, Kathryn Brooks, Brooke Kandel-Cisco Jan 2014

Test-Based Accountability Systems: Concerns For Indiana’S Multilingual Learners And Their Teachers, Kathryn Brooks, Brooke Kandel-Cisco

Scholarship and Professional Work – Education

Indiana’s current test-based accountability system grew, in part, out of decades of federal-level educational reform initiatives. This article reviews the history of Indiana’s test-based accountability system for schools and details how the system calculates evaluative ratings for Indiana teachers and schools. Additionally, the article analyzes how the Indiana accountability system contradicts what is known about appropriate measurement of English language learners and lists psychometric and validity concerns such as valid assessment, non-random assignment, norming groups, and ceiling/bottom effects. This article calls for a system in which multiple assessments offer rich data for school and teacher evaluations.


Students’ Perspectives On The Use Of Peer Feedback In An English As A Second Language Writing Class, Kavitha Sukumaran, Rozita Dass Jan 2014

Students’ Perspectives On The Use Of Peer Feedback In An English As A Second Language Writing Class, Kavitha Sukumaran, Rozita Dass

Research outputs 2014 to 2021

Peer assessment and peer feedback are considered alternatives to teacher-based feedback and their effects on writing have been substantially researched. This study aims to examine the perspectives of a group of university students, who are mainly second language learners, on peer feedback in an English writing class. Many of the studies conducted on the perspectives of students regarding peer feedback provided conflicting findings. While some found that peer feedback was viewed with doubt and encouraged little revision, others found it helped learners to recognise their strengths and flaws in writing. This study aims to better understand students’ perspectives regarding peer …


Exploring And Evaluating The Pedagogical Usefulness Of Online Public Language Corpora: A Guide For Esl/Efl Teachers, Karlyn Koughan-Thornburg Jan 2014

Exploring And Evaluating The Pedagogical Usefulness Of Online Public Language Corpora: A Guide For Esl/Efl Teachers, Karlyn Koughan-Thornburg

All Master's Theses

In recent years, ESL and EFL teachers have experimented with using language corpora as pedagogical tools. Corpora have proved useful for providing examples of authentic language use that help deepen both students' and teachers' understanding of contemporary English. Due to the increasing number of available online corpora, teachers who wish to use corpora as pedagogical tools may find the choices overwhelming. This study compared three online corpora of Contemporary American English in terms of their usability for certain types of searches. The corpora chosen for this study were the Google Books Ngram Corpus, the Michigan Corpus of Academic Spoken English …


Participatory Perspectives: A Photovoice Narrative Study Of Zambian Vulnerable Youth, Lori K. Imasiku Jan 2014

Participatory Perspectives: A Photovoice Narrative Study Of Zambian Vulnerable Youth, Lori K. Imasiku

Doctoral Dissertations

The United Nations' Millennium Development Goals aim to meet the needs of the world's poorest people by 2015 through universally agreed upon targets. Goal number two aims to provide universal primary education and states that "by 2015, children everywhere, boys and girls alike, will be able to complete a full course of primary schooling" (United Nations, 2010). Zambia, located in Sub-Saharan Africa, in an effort to increase school access and attendance, developed the Free Basic Education Plan which eliminated school tuition up to grade 7 and allowed for a large number of children to enroll in school. While this effort …


An Examination Of The Correlation Between The Seven Critical Leadership Functions And Middle School African-American And Hispanic Student Achievement, Shannon A. Flounnory Jan 2014

An Examination Of The Correlation Between The Seven Critical Leadership Functions And Middle School African-American And Hispanic Student Achievement, Shannon A. Flounnory

College of Graduate Studies: Theses & Dissertations

This quantitative study examined possible correlations between each of the seven critical leadership functions and achievement in the areas of mathematics for eighth grade African-American and Hispanic students. The 117 participants included school leaders and students from 12 of the 19 middle schools in a metropolitan school district in the southeastern region of the United States. Principals from the middle schools in the district distributed the Critical Leadership Functions Questionnaire to members of their leadership team (e.g., assistant principals, school counselors, department chairs, etc.). CRCT scores measured student achievement. The researcher conducted a correlation study, using Pearson’s multivariable correlation data …


Developing English And Spanish Literacy In A One-Way Spanish Immersion Program, Lindsay Hollingsworth Sep 2013

Developing English And Spanish Literacy In A One-Way Spanish Immersion Program, Lindsay Hollingsworth

Doctoral Dissertations and Projects

This quantitative, causal-comparative study examined the possible cause and effect relationship between educational programming, specifically one-way Spanish immersion and traditional English-only, and native English-speaking fifth graders' vocabulary and reading comprehension. Archival data was used to examine students' reading achievement as measured by the Iowa Assessment. Between-subjects multivariate analysis of variance (MANOVA) determined that no significant differences existed between the reading scores of students in the immersion and traditional program. Additionally, a one group pretest-posttest design was used to assess the growth of Spanish listening and speaking skills by students enrolled in the one-way Spanish immersion program using Language Assessment Skills …


Engaging Elementary English Learner Student's Families And Backgrounds Within A Standards-Based Curriculum, Micaela Craig, Alyssa Carano, Criselda Lopez, Tanika Finch Jul 2013

Engaging Elementary English Learner Student's Families And Backgrounds Within A Standards-Based Curriculum, Micaela Craig, Alyssa Carano, Criselda Lopez, Tanika Finch

2013 Projects

The Keck Summer Collaborative Research Program provides opportunities for Linfield College students and faculty to conduct research on issues related to the Pacific Northwest, and to bring the research findings back into the classroom within the subsequent academic year. Students partner with faculty to conduct research and present their work to other students, Linfield staff and faculty, and community members during a series of brown bag lunches. Micaela Craig, Alyssa Carano, Criselda Lopez, and Tanika Finch conducted research with Kena Avila and gave this presentation during the summer of 2013.


The Lived Experiences Of Native Louisiana French Speakers Entering English-Only Elementary Schools In Lower Bayou Lafourche, Jolynda H. Strandberg Jul 2013

The Lived Experiences Of Native Louisiana French Speakers Entering English-Only Elementary Schools In Lower Bayou Lafourche, Jolynda H. Strandberg

Doctoral Dissertations and Projects

The purpose of this hermeneutic phenomenological study was to investigate the lived experiences of native Louisiana French speakers entering English-only elementary schools in lower Bayou Lafourche, Louisiana. Native Louisiana French speakers entering English-only elementary school was defined as those whose home language was Louisiana French prior to entering elementary school. While language attrition for non-English speakers and Louisiana French culture had been explored, the in depth, lived experiences of native Louisiana French speakers entering English elementary schools were unexplored (Blyth, 1997; Ryon, 2002; Sexton, 2000). Understanding how entering English-only schools affects student perceptions and identity was important in determining school …


Evaluating The Effectiveness Of An Intervention Mathematics Class For Low Achieving Middle School Students In Northwest Georgia, Johnnie Coats Jul 2013

Evaluating The Effectiveness Of An Intervention Mathematics Class For Low Achieving Middle School Students In Northwest Georgia, Johnnie Coats

Doctoral Dissertations and Projects

High-stakes testing has become crucial in public education, requiring students to meet increasingly higher standards, regardless of their ability levels. This causal-comparative study sought to determine the effectiveness of an intervention mathematics course in the middle school setting for at-risk, sixth grade students. The Georgia Criterion Referenced Competency Test (CRCT) math scores of 143 at-risk students enrolled in a remediation mathematics course were compared to scores from a control population of 143 at-risk students who did not participate in the class. Math scores from the 2008 administration of the CRCT test were used as covariates, and comparisons were made using …


The Effects Of Collaborative Strategic Reading On Informational Text Comprehension And Metacognitive Awareness Of Fifth Grade Students, Margaret Mccown Jul 2013

The Effects Of Collaborative Strategic Reading On Informational Text Comprehension And Metacognitive Awareness Of Fifth Grade Students, Margaret Mccown

Doctoral Dissertations and Projects

This study examined the effects of Collaborative Strategic Reading (CSR) on informational text comprehension and metacognitive awareness of fifth grade students. This study tested the theories of metacognition and social cognition with a focus on self-regulation and self-efficacy. Participating students included a heterogeneous mix of regular education students, students with disabilities, and English learners (ELs). Using a quasi-experimental pretest-posttest nonequivalent control group design, this study examined the effects of CSR on informational text comprehension using the Qualitative Reading Inventory-5 (QRI-5) and Georgia's Criterion-Referenced Competency Test (CRCT). Metacognitive awareness was measured using the Metacognitive Awareness of Reading Strategies Inventory (MARSI). Data …


A Comparison Of Course Delivery Formats On Student Success Of Developmental English Students At California Community Colleges, Camilla Bantum Jul 2013

A Comparison Of Course Delivery Formats On Student Success Of Developmental English Students At California Community Colleges, Camilla Bantum

Doctoral Dissertations and Projects

This study examined the influence of campus-based and online-based community college developmental English courses on two student success factors: course persistence and course success. Retrospective data on all first year California community college students enrolled in developmental English courses between 2008 and 2011 were analyzed for differences between students. Descriptive statistics were used to compare differences in individual student characteristics of age, gender, and race, and the situational variables of enrollment status and eligibility for tuition fee waiver. Logistic regression analysis was utilized to examine the difference in likelihood of course success and course persistence of developmental English students in …


The Impact Of Selected Initiatives On The Reading Criterion Referenced Competency Test Scores Of African-American And Disadvantaged Students In Grades 3, 5, And 8, Eric Fuller Jul 2013

The Impact Of Selected Initiatives On The Reading Criterion Referenced Competency Test Scores Of African-American And Disadvantaged Students In Grades 3, 5, And 8, Eric Fuller

Doctoral Dissertations and Projects

The purpose of this causal-comparative study was to examine the impact of selected research-based whole-school reading reform programs, Success for All (SFA), Core Knowledge, and Direct Instruction (DI) on the Criterion Referenced Competency Test (CRCT) reading scores of African-American students and students from disadvantaged subgroups in Grades 3, 5, and 8 in a large urban school system. The target sample consisted of 61 elementary schools and 16 middle schools. Student data consisted of 3,533 data points for African-American students and 7,550 data points for disadvantaged students attending reform and non reform schools respectively. A causal-comparative research design was the methodology …


The Relationship Between Delivery Models And The Grade-Level Reading Development Of Sixth-Grade English Learners, Holly Arnold Jul 2013

The Relationship Between Delivery Models And The Grade-Level Reading Development Of Sixth-Grade English Learners, Holly Arnold

Doctoral Dissertations and Projects

This study examines the relationship between delivery models (the class size reduction model and the sheltered instruction model) and language development levels on the grade-level reading development of sixth-grade English learners (ELs) attending public middle schools in metro Atlanta, Georgia. The instrument used to measure grade-level mastery of reading standards and development is Georgia's sixth-grade Criterion-Referenced Competency Test (CRCT). Language development levels are measured and provided by the Assessing Comprehension and Communication in English State-to-State (ACCESS) test. Criterion sampling and convenience sampling are the means by which ELs are selected. A causal-comparative design was implemented for both research questions. Interaction …


Comprehensible Output And The Effects Of Music And Movement In Spanish Language Acquisition, Tricia Pinkert-Branner Jun 2013

Comprehensible Output And The Effects Of Music And Movement In Spanish Language Acquisition, Tricia Pinkert-Branner

Student Research Initiative

Music and movement may have the potential to trigger memories and connections that affect mood and behavior. According to research in Second Language Acquisition (SLA) (Del Campo, 1997), meaningful communication is composed of three important elements: gestures, verbal language and intonation. Gestures and movement account for nearly 70% of communication, whereas the remaining 30% of meaningful communication lies in intonation and verbal language. Earworms, or Involuntary Musical Imagery (INMI), have played an important role in marketing by using music that gets “stuck” in the brain. Factors such as note duration, pitch intervals and exposure to an environment or movement associated …