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Community College Leadership Commons

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Educational Administration and Supervision

Selected Works

Higher education

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Full-Text Articles in Community College Leadership

Examining The Need For Customized Satisfaction Survey Instruments Measuring Brand Loyalty For Higher Educational Institutions, Kendrick W. Brunson Jan 2010

Examining The Need For Customized Satisfaction Survey Instruments Measuring Brand Loyalty For Higher Educational Institutions, Kendrick W. Brunson

Kendrick W. Brunson

The success or failure of service-based organizations is determined in large part by consumers’ perceived value of those services. Value can be measured in terms of consumers’ perceived performance quality in comparison with the cost to consumers of purchasing the service. The ideal goal of service marketing organizations is to obtain and maintain a loyal base of delighted customers. Loyalty can be measured in terms of customer satisfaction, retention levels, and perception of service quality. In the higher education industry, private institutions compete for student enrollment with state-funded institutions on factors other than cost value. Standard quality and satisfaction survey …


What Would Vincent Do? Vincentian Higher Education And Poverty Reduction, Marco Tavanti, Craig Mousin Dec 2007

What Would Vincent Do? Vincentian Higher Education And Poverty Reduction, Marco Tavanti, Craig Mousin

Marco Tavanti

The worldwide Vincentian major higher education institutions have best practices and pedagogical innovative strategies for linking their educational mission with poverty alleviation. This edited volume includes experiences from DePaul University, St. John;s University, Niagara University, Adamson University, Santa Isabelle University and All Hallows College.


What Would Vincent Do? Vincentian Higher Education And Poverty Reduction, Marco Tavanti, Craig Mousin Dec 2007

What Would Vincent Do? Vincentian Higher Education And Poverty Reduction, Marco Tavanti, Craig Mousin

Craig B. Mousin

The worldwide Vincentian major higher education institutions have best practices and pedagogical innovative strategies for linking their educational mission with poverty alleviation. This edited volume includes experiences from DePaul University, St. John;s University, Niagara University, Adamson University, Santa Isabelle University and All Hallows College.