Art Education Commons^™

Pop/Art: The Birth Of Underground Music And The British Art School, 1960–1980, Andrew Cappetta

Dissertations, Theses, and Capstone Projects

“Pop/Art: The Birth of Underground Music and the British Art School, 1960-1980” argues that the British art school became a training ground for underground musicians in the 1960s and the 1970s because of changes in art school pedagogy and policy in the post-war period. New educational philosophies propagated during the late 1950s and 1960s, above all Basic Design and Behaviorism, redefined the artist as an intermedial experimenter, collapsed distinctions between fine art and design, and theorized the art object as a dynamic and interactive matrix between the maker and viewer. These initiatives, which evolved from art school reforms that began …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …