Education Commons^™

Social Media Marketing, Tyra M. Burton

KSU Distinguished Course Repository

This Social Media Marketing course explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. We will examine the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities, how social media impacts both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.

Managing Programmatic Trade-Offs For Centers Of Teaching And Learning: Applying A Segmentation, Targeting, And Positioning Approach To Pedagogical Offerings, Christopher Vicente Hsin-Hung S. Chen, Ian G. Althouse, Caitlin P. Declercq, Mark L. Phillipson

To Improve the Academy: A Journal of Educational Development

The demands of current instructional realities for moving to completely online formats have led to dramatic changes in the ways that centers for teaching and learning serve their communities. Pedagogical programs have been adapted, invented, and reimagined for online modalities. In this article, we share an approach borrowed from marketing—segmentation, targeting, and positioning (STP)—and describe three cases showing the application of STP in our center’s work with instructors. This approach has helped us clarify and target our pedagogical priorities, allowing us to make appropriate trade-offs to produce more focused educational development programming that better meets our audience’s needs, constraints, and …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Student Perceptions Of Teaching Excellence: A Comparison Of A Public And Private University, Stephen L. Baglione, Louis A. Tucci, Patrick Woock

Journal of Global Business Insights

The purpose of the study was to examine student perceptions of teaching excellence at different types of higher education institutions. The pressure to publish, larger class sizes, globalization, technological innovation greater accountability for learning, and justification of a college degree’s worth make teaching excellence more difficult to attain. A byproduct of this pressure is an increased emphasis on student evaluations. Using two conjoint studies from a large public and a medium-size private university, assignments, exams, and grading were identified as the most important components for students in assessing teaching excellence. The least important was the faculty-student interaction, which may be …

Taking On The Challenges Of Diversity And Visibility: Thoughts From A Small Honors Program, Kathryn M. Macdonald

Journal of the National Collegiate Honors Council Online Archive

The Monroe College Honors Program, located in New York, enjoys an extremely diverse student body, which can be attributed to its location within and proximity to New York City. Data about the Monroe College Honors Program are presented. More importantly, this essay presents the strategies that the honors program uses to meet the needs of a diverse student body. Our students face many challenges, including difficult family situations and economic hardship, and so the honors program has created a rigorous but flexible curriculum and co-curriculum to meet their needs. The approaches used to serve this population focus on getting to …

Key Marketing Concepts – Core Course Alignment, John Cooper

Teaching and Learning Academy Research Posters & Papers

Marketing concepts are constantly evolving, and this project set out to review the delivery of key marketing concepts across the core marketing courses offered at Sheridan.

The focus of this paper and review should be viewed as part of this continuous improvement process, intended to provide recommendations for consideration in an effort to provide a uniquely branded Sheridan Pilon School of Business Administration Marketing diploma student and faculty experience.

Improving Enrollment In The Construction Management Graduate Program Through Students’ Perspectives, Mouloud Messaoudi

Master of Technology Management Plan II Graduate Projects

Low enrollment and the decrease in graduation and retention rates are challenges facing the growth of the Master’s in Technology Management – Construction Management (MTM-CM) program at BGSU. In addition, the competition between the universities to enroll and retain more in-state, out-of-state, and international students is aggressive. There is a need for a revaluation for the MTM-CM program in order to attract more students in the future. This study is a necessary step to know what the MTM-CM students think about the product delivered to them at BGSU. There was no prior study investigating the satisfaction level of the construction …

Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel

Faculty and Research Publications

AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.

Nf92-107 Resource List For Marketing Alternative Crops, Laurie Hodges

Laurie Hodges

This NebFact is a resource list of companies, organizations, and government offices who offer and supply information for helping the small farmer/gardener market their alternative crops.

Nf92-108 Sources Of Information — Organic Or Sustainable Vegetable Production, Laurie Hodges

Laurie Hodges

This NebFact is a list of companies, organizations and government offices that supply information for the gardener and small farmer who are looking at instituting organic or sustainable vegetable production.

Ec07-846 Nebraska Cash Corn Prices And Basis Patterns, Darrell R. Mark, Andrew J. Kabes

University of Nebraska-Lincoln Extension: Historical Materials

The basis data in this 2007 publication are a valuable tool for producers across the state to use in marketing their grain. Basis is the difference between the local cash grain price in Nebraska and the nearby futures prices. A good understanding of local basis trends can help producers make grain marketing decisions and forecast basis when evaluating futures hedges.

Cc02-428 Achieving Success With A Business Plan: Case Study Of A Diversified Farm Business Plan, Jody Wichmann, Thomas Dorn, H. Douglas Jose

University of Nebraska-Lincoln Extension: Historical Materials

This publication is a case study of a diversified farm business plan. It covers the business organization; history and overview of operation; operation layout; mission statement and goals; strategic outlook; present business, legal and contractual situation; production, financial marketing, and personnel situations; job description, salary, benefits and labor training; and personnel summary.

Cc02-424 Achieving Success With A Business Plan: Case Study To Prepare A Grain Farm Business Plan, Jody Wichmann, John Hanson, Thomas Dorn, H. Douglas Jose

University of Nebraska-Lincoln Extension: Historical Materials

This publication is a case study on how to prepare a grain farm business plan. It covers the history and overview of the farming operation; the layout, mission statement and goals; strategic outlook; production situation and summary; financial situation and summary; marketing situation and plan; current personnel situation; job description, salary and benefits; labor and training goals; and personnel summary.

Cc02-425 Achieving Success With A Business Plan, Ram Valluru, Allen Prosch, H. Douglas Jose

University of Nebraska-Lincoln Extension: Historical Materials

The publication, Achieving Success With a Business Plan includes instructions and wookbook to prepare a farm business plan. The areas covered in this publication include: business organization; history and overview of operation; mission statement; goals; priorities, purpose and strategic outlook; situation statements; legal and contractual situation; production situation; financial situation; marketing situation; personnel situation; and Risk Management Plan.

G1416 Direct Sale Of Poultry, Paul Swanson

University of Nebraska-Lincoln Extension: Historical Materials

This NebGuide provides poultry producers with information on how to market poultry directly to customers. It includes information on pricing, regulations, processing and relationship marketing.

The decision to market meat poultry requires a basic change in the way growers think about production. The question is no longer how many birds I can raise but how many I can sell at a reasonable profit.

Pricing

Several factors must be considered in pricing. First, determine the average amount of profit you need from each bird. Second, know your average cost to produce each bird. Finally, discover prices charged by others who are …

Ec98-151 Amaranth: Production Manual For The Central United States, Jane Sooby, David D. Baltensperger, Robert Myers, David Brenner, Richard Wilson, Charles Block

University of Nebraska-Lincoln Extension: Historical Materials

Amaranth is a small-seeded grain crop with a dramatic history. Once a staple in the diet of the Aztec Indians, today it is grown throughout the world. In the United States much of the production is small-scale and organic, grown mainly for the natural and health food markets. There also has been steady use of the crop for breakfast cereals, snack foods, and mass-produced multigrain bread products. Amaranth is a broadleaf plant well-adapted to a range of arid and humid environments. As a crop it fits into many dryland rotations, performing well following wheat, proso millet, or other grain crops. …

Nf96-284 Setting Up Your Own Business: Have You Thought About...?, Carol Thayer

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact has information on advantages and disadvantages to setting up your own business.

Nf96-285 Setting Up Your Own Business: Selecting The Best Location For Your Business, Carol Thayer

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact has information on finding the best location for your business.

Nf96-283 Setting Up Your Own Business: Developing Your Marketing Plan And Sales Goals, Carol Thayer

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact has information on preparing market plans and setting sales goals for your business.

Ec93-129 Buying And Selling Alfalfa Hay, Don Ball, Garry Lacefield, Harlan White, Troy Johnson

University of Nebraska-Lincoln Extension: Historical Materials

Alfalfa hay is an important agricultural product. Although often fed on the farms where it is produced, much alfalfa hay is also sold as a cash crop. It often constitutes a major source of income for those who sell it, or a major expense for those who buy it. Such transactions involve billions of dollars nationwide each year. This extension circular discusses the seller's and buyer's perspective on buying and selling alfalfa hay.

G93-1126 Crambe Production, Lenis Alton Nelson, Alan Grombacher, David D. Baltensperger

University of Nebraska-Lincoln Extension: Historical Materials

This is a complete guide to the specifics of crambe production, from seedbed preparation to harvesting, storage and marketing. Crambe (Crambe abyssinica) is an oil crop from the mustard family. The seed contains 30 to 35 percent oil with 40 to 60 percent erucic acid in the oil. The erucic acid oil content of crambe is 8-9 percent more than that of rapeseed.

Ec92-124 Nebraska Handbook Of Range Management, James L. Stubbendieck, Patrick E. Reece

University of Nebraska-Lincoln Extension: Historical Materials

Every Nebraskans should be interested in rangeland. The plants, soil, and water are the foundation of Nebraska's economy and quality of life. Rangeland is one of Nebraska's most important and valuable natural resources because it:

• produces forage for livestock and wild game;

• provides a varied habitat for many wildlife species;

• protects the soil from wind and water erosion;

• preserves a "germplasm bank" for many plant species that may become important for yet unknown uses;

• purifies and enhances the environment by cleasing the air, filtering the runoff to streams, increasing the intake of precipitation, and aiding …

Nf92-108 Sources Of Information — Organic Or Sustainable Vegetable Production, Laurie Hodges

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact is a list of companies, organizations and government offices that supply information for the gardener and small farmer who are looking at instituting organic or sustainable vegetable production.

Nf92-107 Resource List For Marketing Alternative Crops, Laurie Hodges

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact is a resource list of companies, organizations, and government offices who offer and supply information for helping the small farmer/gardener market their alternative crops.

Rp92-445 Marketing Crafts And Other Products To Tourists, Sherri Gahring, Shirley Niemeyer, Rae Reilly, Janeann Stout

University of Nebraska-Lincoln Extension: Historical Materials

The travel and tourism industry is the third largest employer in the United States, supporting over 5.85 million travel-related jobs. Foreign and domestic visitors traveling in the United States generate over $327 billion in tourism revenues in a year, making travel and tourism the third largest retail sales industry.

If you target the tourist market, what types of products appeal to people who take part in different tourist activities? Are handcrafted items of interest to tourists? How can you improve existing marketing strategies?

To find answers to these questions, a research team from Iowa, Minnesota, and Nebraska gathered information from …

G92-1076 Canola Production, Lenis Alton Nelson, Alan Grombacher

University of Nebraska-Lincoln Extension: Historical Materials

Canola, which produces a vegetable oil low in saturated fat, has potential for becoming an alternative crop for Nebraska agriculture. Canola produces an oil that has the lowest saturated fat content of any vegetable oil. Today, there is an increasing demand for this oil by diet-conscious consumers. In 1985, the U.S. Food and Drug Administration (FDA) recognized rapeseed and canola as two different species, based on their content and uses. Rapeseed oil is used in industry, while canola oil is used for human consumption. High erucic acid rapeseed (HEAR) oil contains 22-60 percent erucic acid, while low erucic acid rapeseed …

G91-1056 Support And Resistance Areas, And Will The Market Give Us A Second Chance?, Lynn H. Lutgen

University of Nebraska-Lincoln Extension: Historical Materials

This is the sixth of nine NebGuides designed to aid producers in starting to use technical analysis in their marketing plan.

Among the most frustrating aspects of marketing are missed opportunities for good prices. These occur because producers becoming overly optimistic. This optimism stems from the belief that a bull market will keep going up.

Ultimately, the market does change direction -- it does so many times before the producer has priced his crop. This NebGuide examines where to draw additional support and resistance lines beyond the support and resistance trend lines explained in the second NebGuide in this series. …

G91-1058 Using The Rsi And Other Oscillators To Analyze The Markete, Robin R. Riley, Lynn H. Lutgen

University of Nebraska-Lincoln Extension: Historical Materials

This eighth of nine NebGuides on effective use of technical indicators in market analysis explains Relative Strength Index (RSI) and Stochastic oscillators.

Stochastic oscillators are called oscillators because they form a band across the bottom of a chart with a line that moves, or oscillates, above and below a midpoint.

G91-1054 How To Study Gaps In The Technical Side Of Marketing, Lynn H. Lutgen

University of Nebraska-Lincoln Extension: Historical Materials

This is the fourth of nine NebGuides laying the foundation for producers who want to study the technical side of market analysis.

Anyone studying technicals or markets is continually looking for trends, ways to measure market movement, and support and resistance areas. Many market analysts say the market "wants to fill a gap." Producers need to understand what this statement means, starting with a definition of the term "gap."

A gap in the market is formed when the trading range (high, low) operates outside the previous day's trading range. This occurs in highly volatile markets, not in slow moving sideways …

Nf91-35 Amaranth Grain Production In Nebraska, David D. Baltensperger, Drew J. Lyon, Lenis Alton Nelson, Alan J. Corr

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact discusses amaranth grain production in Nebraska.