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Full-Text Articles in Education
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Atlantic Marketing Journal
This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …
Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson
Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson
Atlantic Marketing Association Proceedings
No abstract provided.
Teaching Marketing To Adult Learners, James Womick
Teaching Marketing To Adult Learners, James Womick
Atlantic Marketing Association Proceedings
No abstract provided.