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Articles 1 - 13 of 13
Full-Text Articles in Education
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Atlantic Marketing Journal
This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …
Sacred Heart University Magazine, Volume 1, Issue 1, Sacred Heart University
Sacred Heart University Magazine, Volume 1, Issue 1, Sacred Heart University
Sacred Heart University Magazine
Contents: Forward: Fulfilling SHU’s mission in the liberal arts --Leading: Assuming our responsibilities to the communities we serve --Cause and Effect: Brian Hamilton’s mission to extend Main Street to every community --All the Kids are Doing It: The silent (and now deadly) rise of vaping --Sound Body, Sound Mind: SHU’s new Bobby Valentine Health & Recreation Center helps students keep work and life in balance.
Implementing A Health Coach Into Your Healthcare Continuum, Dalton Jarvis
Implementing A Health Coach Into Your Healthcare Continuum, Dalton Jarvis
Masters Theses/Capstone Projects
Presentation on Implementing a Health-coach into your Healthcare Continuum.
Tony Yang, Tony Yang
Tony Yang, Tony Yang
Summer 2019
A recent Stories of Andrews piece featured Tony Yang, our associate vice president for Marketing & Enrollment Management and chief marketing officer. See the ways God has moved in Tony’s life at andrews.edu/stories
Andrea Luxton
Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr
Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr
Senior Honors Projects, 2010-2019
Through a cause campaign and partnership with the James Madison University (JMU) Health Center (UHC), this project confronts the widespread social issue of intimate partner violence (IPV), or dating abuse, in college-aged relationships. Encompassing all forms and subsets of dating abuse, the campaign intends to initiate conversation, facilitate awareness, and express support within the university community. The campaign is scheduled for implementation in October 2019, National Domestic Violence Awareness Month, in conjunction with the UHC’s other awareness efforts.
Selling Childhood: How The Middle Class Used Children In The Anti-Tuberculosis Movement (1930s-1940s), Hannah Fisher
Selling Childhood: How The Middle Class Used Children In The Anti-Tuberculosis Movement (1930s-1940s), Hannah Fisher
Senior Theses
During the anti-tuberculosis movement of the 1930s and 1940s, children were chosen as focal points, with their roles shaped by society’s changing view of childhood, the emergence of the middle class, and the socioeconomic and political climate. Children were used by middle-class reformers as conduits through which to disseminate information and enact controls on the working class. Health education in schools had two main goals: (1) for educated children to become educated adults, and (2) for educated children to transform the behaviors of adults around them. Although researchers have studied middle-class interventions into children’s health, few have analyzed the role …
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Dissertations, Theses, and Capstone Projects
There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …
Taking On The Challenges Of Diversity And Visibility: Thoughts From A Small Honors Program, Kathryn M. Macdonald
Taking On The Challenges Of Diversity And Visibility: Thoughts From A Small Honors Program, Kathryn M. Macdonald
Journal of the National Collegiate Honors Council Online Archive
The Monroe College Honors Program, located in New York, enjoys an extremely diverse student body, which can be attributed to its location within and proximity to New York City. Data about the Monroe College Honors Program are presented. More importantly, this essay presents the strategies that the honors program uses to meet the needs of a diverse student body. Our students face many challenges, including difficult family situations and economic hardship, and so the honors program has created a rigorous but flexible curriculum and co-curriculum to meet their needs. The approaches used to serve this population focus on getting to …
Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson
Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson
Atlantic Marketing Association Proceedings
No abstract provided.
Teaching Marketing To Adult Learners, James Womick
Teaching Marketing To Adult Learners, James Womick
Atlantic Marketing Association Proceedings
No abstract provided.
Self-Career Promotion Behaviors Of Family And Consumer Sciences Teachers, Sally E. Arnett-Hartwick
Self-Career Promotion Behaviors Of Family And Consumer Sciences Teachers, Sally E. Arnett-Hartwick
Online Journal for Workforce Education and Development
Objective: The purpose of the study was to determine secondary family and consumer sciences (FCS) teachers self-career promotion behaviors to their students. Background: Research has confirmed that secondary FCS teachers are the best source of recruitment for the profession however there is a lack of knowledge of their self-career promotion behaviors to students. In other words, do they know they are marketers for the profession? Method: A qualitative research design with an online survey method was used for this study. Of the 152 Illinois Family and Consumer Sciences Teacher Association members, 94 (62%) completed the questionnaire. The data was …
Production And Marketing Of Indigenous Cash Crops: The Experience Of Women Farmer-Entrepreneurs In Mountain Province, Philippines, Joyce D. Cuyangoan
Production And Marketing Of Indigenous Cash Crops: The Experience Of Women Farmer-Entrepreneurs In Mountain Province, Philippines, Joyce D. Cuyangoan
Journal of Public Affairs and Development
This study focused on the production factors and marketing mix of five indigenous cash crops cultivated by 67 women farmer- entrepreneurs in the municipalities of Tadian and Lower Bauko in Mountain Province, Philippines. The study used descriptive statistics and applied profit analysis in the analysis of its findings. Results of this study show that the factors that limit the respondents’ production are limited access to transportation, rainfed irrigation, and limited access to agricultural inputs and loans. In marketing their produce, it was found that the respondents have limited knowledge on processing, packaging, labeling, promoting and financial record keeping. They can …
Choice Overload And Partial Season Ticket Sales, Clinton J. Warren, Joshua M. Lupinek
Choice Overload And Partial Season Ticket Sales, Clinton J. Warren, Joshua M. Lupinek
Journal of Applied Sport Management
This study utilizes a consumer choice experiment to assess if choice overload exists with partial season ticket packages of a Major League Soccer (MLS) team. Individuals were randomly assigned to one of three conditions with an increasing number of partial season ticket options. Study results indicate as the number of options available increases, buyers are more likely to feel the decision-making process was difficult and regret the decision they made. However, participants were generally satisfied to be afforded so many options, and increasing the number of ticket plan options did not appear to affect purchase intent or potential purchase satisfaction.