Education Commons^™

Compelling Orthodoxy: Myth And Mystique In The Marketing Of Legal Education, Kenneth Lasson

The University of New Hampshire Law Review

[Excerpt] “In many ways, the story of modern legal education reads like a grim fairy tale, whose moral dénouement is no less compelling, and perhaps more consequential, than its fabulist forbearers. In this regard the marketing of legal education may aptly be illustrated by fable, such as that of The Trees and the Bramble Bush, which concerns the folly of electing a king. When some beautiful trees decide to look for a leader, they offer the throne to the olive, the fig and the vine; each in turn refuses, preferring to keep to its own fruitful role. The bramble steps …

Nf92-107 Resource List For Marketing Alternative Crops, Laurie Hodges

Laurie Hodges

This NebFact is a resource list of companies, organizations, and government offices who offer and supply information for helping the small farmer/gardener market their alternative crops.

Nf92-108 Sources Of Information — Organic Or Sustainable Vegetable Production, Laurie Hodges

Laurie Hodges

This NebFact is a list of companies, organizations and government offices that supply information for the gardener and small farmer who are looking at instituting organic or sustainable vegetable production.

Arts Educators Advocating For The Arts In Idaho, Heather Hanks

Art Graduate Theses and Projects

The purpose of this M.A. Art Education project is to provide Idaho’s arts educators with both a comprehensive arts education advocacy handbook and access to a professionally designed arts education advocacy marketing campaign. Global, national, and local arts advocacy research serve as a foundation for this project. This project has three major components: an arts advocacy handbook, materials for an Idaho-specific arts advocacy marketing campaign, and a social media page. The handbook, “Informed. Active. Connected. Arts Educators Advocating For The Arts in Idaho,” aims to better prepare Idaho’s arts educators to be effective, knowledgeable, and informed advocates for the arts …

Informed. Active. Connected. Arts Educators Advocating For The Arts In Idaho, Heather Hanks

Art Graduate Theses and Projects

PROJECT OVERVIEW: Create a professional marketing handbook for arts educators in Idaho to use as a tool to allow them to more effectively advocate for arts education in Idaho.

For the first time, in 1994, the Goals 2000: Education America Act identified the arts as part of the core curriculum in federal policy. Eighteen years later, available research shows that arts education contributes to critical thinking, creativity, social engagement, cultural awareness, and student achievement. However, despite this “convincing research and strong public support, the arts remain on the margin of education, often the last to be added and the first …

Creating Value In Education Marketing, James R. Seligman

James Seligman

Purpose of this paper is to systematically review and explore the nature of marketing in education (HE) and consider the creation of value through the co-creation process. The objectives of the review were to: collect, document, scrutinise and critically analyse the current research literature on value elements in marketing and how co-creation between the sender (school) and receiver (student) co-create; to establish the scope of education marketing; to identify gaps in the research literature, and make recommendations for further research in this field. The approach for this study entailed extensive searches of relevant business management and education databases on value …

Assessing Alcohol Consumption In Older Adults: Looking For A Solution To Inform Evaluation Of Social Marketing Campaigns, Sandra C. Jones, Lance Barrie, Laura Robinson

Faculty of Social Sciences - Papers (Archive)

Alcohol consumption in older people presents unique challenges due to changes in body composition, co-morbid conditions and associated mediations, as well as a reduction in metabolic capacity. As such, this generation has been identified as an at-risk group by the NHRMC (NHRMC, 2011). For the purpose of this paper "older" adults are individuals aged 65 years and over. The NHMRC produced guidelines for minimising the risks associated with alcohol consumption in 2001 (NHMRC, 2001). While the 2001 NHMRC guidelines did not provide specific recommendations regarding levels of consumption for older people the revised 2009 guidelines recommend, 'Older people are advised …

The Case For And Against The Regulation Of Food Marketing Directed Towards Children, Bridget Kelly, Rohan Miller, Lesley King

Faculty of Social Sciences - Papers (Archive)

Authoritative and comprehensive reviews of studies on the nature and extent of food marketing to children indicate that children are exposed to high levels of food marketing and that the 'marketed diet' typically comprises energy-dense, micronutirent-poor foods. However, the implication of causality between marketing, product exposures and childhood obesity is not universally accepted. A vigorous discussion rages about appropriate policy responses to children's exposure to food marketing. The advocacy by many health and consumer groups for tighter government restrictions on food marketing is juxtaposed to the views held by many in the food and advertising industries. Pivotal in this debate …

Alcohol Brand Websites: Implications For Social Marketing, Lance Barrie, Ross Gordon, Sandra C. Jones

Faculty of Social Sciences - Papers (Archive)

This paper presents the findings from exploratory research that explored young people's attitudes and responses to alcohol brand websites. In recent years alcohol marketing spend has increasingly shifted away from spending on advertising in traditional media to other channels such as Internet and social media (Gordon, 2011). Systematic reviews of the evidence suggest that alcohol marketing is associated with drinking behaviours (Anderson et al. 2009). Therefore, research on the nature and impact of marketing in such channels is warranted. The findings from this study can help inform upstream social marketing (advocacy, policy making) to regulate alcohol marketing (Hastings, 2007), and …

Point-Of-Sale Alcohol Promotions In The Perth And Sydney Metropolitan Areas, Sandra C. Jones, Lance Barrie, Laura Robinson, S Allsop, T Chikritzhs

Faculty of Social Sciences - Papers (Archive)

Introduction and Aims. Point-of-sale (POS) is increasingly being used as a marketing tool for alcohol products, and there is a growing body of evidence suggesting that these materials are positively associated with drinking and contribute to creating a pro-alcohol environment. The purpose of the present study was to document the nature and extent of POS alcohol promotions in bottle shops in two Australian capital cities. Design and Methods. A purposive sample of 24 hotel bottle shops and liquor stores was selected across Sydney (New South Wales) and Perth (Western Australia) and audited for the presence and nature of POS marketing. …

Preventing The Spread Of Colds And Flu: A University Based Social Marketing Campaign, Sandra C. Jones, Lyn Phillipson, Karen M. Larsen-Truong, Lance R. Barrie

Faculty of Social Sciences - Papers (Archive)

Each year seasonal influenza in Australia causes an estimated 18,000 hospitalisations, 300,000 General Practitioner consultations, and 1,500 to 3,500 deaths (Newall et al., 2007). Influenza and other viral infections are commonly spread person-to-person by inhaling infectious droplets transmitted when talking, coughing or sneezing (NSW Ministry of Health, 2011). Viruses can survive for an hour or more in the air of closed environments (Weber and Stilianakis, 2008); transmission of the virus from tissues to hands is possible for up to 15 minutes, and from surfaces to hands for up to five minutes (Bean et al., 1982). Individuals in closed communities such …

Using Health Risk Assessments To Target And Tailor: An Innovative Social Marketing Program In Aged Care Facilities., Sandra C. Jones, Keryn M. Johnson, Lyn Phillipson, Danika Hall, Laura Robinson, Andrew D. Bonney, Joanne Telenta

Faculty of Social Sciences - Papers (Archive)

The number of Australians over the age of 65 years is expected to double by 2021. Many older Australians suffer from one or more chronic diseases - including cancer, coronary heart disease, respiratory diseases (AIHW, 2009) resulting in increased morbidity and mortality, lower quality of life and a higher need for health care (Hickey and Stilwell, 1991). There is increasing evidence that the adoption of healthy lifestyles can have significant benefits even into older age (Haveman-Nies et al, 2002). This project utilized a social marketing framework to support aged residents of retirement homes to adopt healthy lifestyle behaviours to improve …

Pandemic Influenza: A Global Challenge For Social Marketing Marketing, Sandra C. Jones, Donald C. Iverson

Faculty of Social Sciences - Papers (Archive)

Recent years have seen increased attention and concern regarding the potential for pandemic influenza, following large-scale outbreaks of swine flu and bird flu. Governments and health agencies have time to develop social marketing strategies and specific messages that have the potential to minimize fear, refute or inoculate against misinformation that the public may encounter, and enhance the likelihood of the public taking the recommended preventive and remedial actions should these become necessary. This paper presents an overview of how social marketing can be used to tackle the global challenge of pandemic influenza. The potential pandemic influenza poses a major challenge …