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Full-Text Articles in Education
Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni
Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni
Graduate Theses and Dissertations
The purpose of this paper is to study 110 student-run agencies (including advertising, public relations, integrated/digital marketing, communications, and graphics and/or design) in the U.S. by analyzing how they currently operate, what practices exist in the agencies for learning, growth, and continuation and how leadership roles of students and advisors influence the agency. This project built upon past studies of student-run agencies and expanded on the topic using the evolutionary theory of a firm by analyzing factors that determine whether it appears that a student-run agency might dissolve or last. This was determined by measuring the faculty advisor involvement level, …
Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer
Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer
Graduate Theses, Dissertations, and Problem Reports
Despite three decades of literature that has explored the gender imbalance of public relations at a professional level, there is a dearth of information addressing if or how these experiences are informed at a collegiate level. Accordingly, this study examines if the gender imbalance impacts students in the upper-level public relations classroom, and the similarities and differences exist between other single-gender dominant programs including nursing and Science, Technology, Engineering, and Mathematics (STEM) using three dimensions (i.e., role strain, teamwork, and overall social environment) as a comparison. Using qualitative in-depth interview data collected from 13 junior- and senior-standing public relations students …
An Investigation Into The Teaching Of International Public Relations To Undergraduates, Matthew Wisla
An Investigation Into The Teaching Of International Public Relations To Undergraduates, Matthew Wisla
Master's Theses (2009 -)
Currently, most U.S. multinational companies increasingly rely on international markets for revenue and growth. Public relations professionals, whether they are on assignment in a foreign land or based in the U.S. as part of an international team, must possess the skills to communicate effectively with target audiences from other cultures. The purpose of this study is to better understand the international qualifications and background of instructors teaching international public relations to U.S. undergraduates. This study is based on data collected through telephone interviews with select academic thought leaders in the field of teaching international public relations, and a broad email …
Communication Behavior Study Of Support In The Arts Using The Situational Theory Of Publics And The Theory Of Reasoned Action, Ashleigh Gallant
Communication Behavior Study Of Support In The Arts Using The Situational Theory Of Publics And The Theory Of Reasoned Action, Ashleigh Gallant
USF Tampa Graduate Theses and Dissertations
The Arts in the United States has been a thoroughly studied topic, largely trying to substantiate its value to society, resulting in a plethora of research that positively correlates the arts and a more healthy and successful society. Findings from various studies over the years have shown declines in arts support in the form of funding, advocacy, education, and participation (National Endowment for the Arts, 2009). Additional studies have suggested that millennials are redefining what participation means in the arts, and even the definition of the arts. The primary research question of this study is why are support for the …
Applying Ajzen's Theory Of Planned Behavior To A Study Of Online Course Adoption In Public Relations Education, Ann Knabe
Dissertations (1934 -)
This study used Icek Ajzen's Theory of Planned Behavior to research public relations faculty intentions of teaching online. All of the main predictor variables (Subjective Norms, Attitude toward the Act and Perceived Behavioral Control) were statistically significant at varying degrees in predicting intent to teach public relations online. Of the three, Subjective Norms was found to be the strongest predictor of Intention. Collectively, Subjective Norms, Attitude toward the Act and Perceived Behavioral Control explained 49% of the variance in intent to teach a public relations course online. Subsequent tests, however, revealed a poor model fit when the Theory of Planned …
A Model Public Relations Program For Federal Way High School, John Charles Meagher Jr.
A Model Public Relations Program For Federal Way High School, John Charles Meagher Jr.
All Graduate Projects
The purpose of this project was to create a model public relations program for Federal Way High School. Model public relations programs were studied and a review of literature was conducted. The benefits found from a successful public relations program were consistent levy passage, constructive media relations, positive school environments, and proactive communication. The common elements of successful programs found were programs that were open and honest, had a plan, used word of mouth, implemented two-way communication and had a crises plan in place. Administrators must take an active role and provide leadership in creating and implementing a public relations …
A Proposed Program For Improving School-Community Relations In The Okanogan School District, James Willard Derting
A Proposed Program For Improving School-Community Relations In The Okanogan School District, James Willard Derting
Graduate Student Research Papers
It was the purpose of this study (1) to recognize the need for an effective school-community relations program; (2) to review, through professional literature, the methods by which schools in various communities have improved their public relations program; (3) propose a program that could be used in Okanogan School District, and to arrive at a summary and certain concluding statements.
The Superintendent's Role In Public Relations, Charles E. Evans
The Superintendent's Role In Public Relations, Charles E. Evans
Graduate Student Research Papers
The purpose of this study is to (1) recognize the merit of a public relations program, (2) investigate the role of the superintendent in the program, and (3) analyze some of the techniques involved in supporting such a program.
An Investigation Of The Use Of Television To Improve School-Community Relations, Don Erwin Patterson
An Investigation Of The Use Of Television To Improve School-Community Relations, Don Erwin Patterson
Graduate Student Research Papers
It was the purpose of this study (1) to determine how school-public relations could be improved through the use of commerclal television and (2) to suggest a program of action.