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Articles 1 - 3 of 3
Full-Text Articles in Education
2019 Ijbe Front Matter, Tamra Connor
2019 Ijbe Front Matter, Tamra Connor
International Journal for Business Education
- Editorial Board
- President's Letter
- SIEC-ISBE International
The Impact Of Implementing A Design-Thinking Project In The Sales Classroom, Lindsay Levine, Linda Mullen, Stefan Sleep, Michael L. Thomas
The Impact Of Implementing A Design-Thinking Project In The Sales Classroom, Lindsay Levine, Linda Mullen, Stefan Sleep, Michael L. Thomas
International Journal for Business Education
Experiential instruction has been implemented in classrooms as a method of learning and reinforcing complicated material. This study introduces a design-thinking project taken from a University Art & Design Program and adapted for a sales course. ‘Pre’ and ‘post’ comprehension testing of students on the SPIN selling approach was completed to establish the value of this project, and the study further investigates its impact on student interest and engagement. Results suggest that this project not only helps to reinforce key concepts, but also student confidence, level of interest, and perceptions of sales people as customer-oriented and benevolent service providers.
Implementing An E-Portfolio To Foster Students' Ability For (Self)-Reflection: Lessons Learned And Issues Still To Be Addressed, Gernot Dreisiebner, Ph.D., Peter Slepcevic-Zach, Ph.D.
Implementing An E-Portfolio To Foster Students' Ability For (Self)-Reflection: Lessons Learned And Issues Still To Be Addressed, Gernot Dreisiebner, Ph.D., Peter Slepcevic-Zach, Ph.D.
International Journal for Business Education
The purpose of this paper is to review the role of software within an ePortfolio (ePF) initiative for students of a five-semester master’s program for Business Education and Development. The didactical aim of the ePF initiative presented is to enhance students’ ability for (self-)reflection. An accompanying study of the implementation process allows for evaluating the impact of the ePF initiative as well as for the evaluation of its implementation. At six points of time students fill in questionnaires regarding their self-perception of their own competences and their rating of the side conditions of the implementation, leading to 1,925 questionnaires up …