Education Commons^™

2012 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2012.

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.

Select Readiness: Assessing The Clinical Learning Environment Of A Regional Branch Medical Campus, Margaret A. Hadinger Edd, Ms, Erica T. Mahady Ma, Edward Norris Md, Fapm, J Alan Otsuki Md, Mba

Department of Education

No abstract provided.

2012 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2012.

Imsa360: Fall/Winter 2012, Imsa Fund

IMSA Fund Reports

Last year we celebrated IMSA’s 25th anniversary. With the commencement of our 212 Seniors, we closed this incredible chapter of IMSA’s history knowing that these young men and women have joined a long line of IMSA alumni whose life work has made an important, positive impact. While the past 25 years have seen IMSA graduates become great leaders in new fields and new careers, they have also seen even more IMSA alumni making less famous but equally as important contributions.

In addition to our Seniors, we also “graduated” more than 3,547 students and 727 teachers whom we served last year …

2012 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2012.

Brand Standards, Division Of Marketing And Communications

General University of Maine Publications

UMaine’s brand standards are guides to help members of the university community be part of the University of Maine brand. The goal is not to make all UMaine printed and online communication look identical, but rather as members of the same family.

2012 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2012.

2012 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2012.

2012 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2012.

Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term

WKU Archives Records

Annual report of the Summer Session demographics, enrollment trends, faculty stipends, tuition rates and marketing.

Ifsam: The Wiki Way: Supporting Collaborative Learning, Kathleen Hughes

Kathleen Hughes

Skills in working in teamwork are demanded from graduates, and these are ever more likely to be over the internet. Horizon (2011) calls for this experience to be reflected in students’ project work. The use of Wikis has been posited as a tool for collaborative online knowledge creation, increasing students levels of engagement, and social constructivism (Wheeler and Wheeler, 2009: Lai and Ng, 2011). The use of wikis in student groups is still relatively new, however, and the need for investigation of its role in supporting group collaboration has been identified in literature (Bruen, et al., in Donnelly, Harvey and …

Nonprofit Marketing Education In The United States: An Examination And Interpretation Of The Prevalance And Nature Of Curriculum, Theresa Meier Conley

Electronic Theses and Dissertations

The nonprofit sector is a large, growing, and essential part of the United States economy. There is a history of inspired ideas and complex change in the nonprofit sector that marketing educators and business school administrators must understand if they are to be leaders in the continuing evolution of nonprofit marketing education.

This manuscript includes a summarized historical perspective, a selective review of literature from existing nonprofit management and marketing education, a discussion of relevant contemporary issues for consideration, and mixed-method research results regarding the prevalence and nature of nonprofit marketing education. The mixed-method research strategy includes three phases; the …

2012 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2012.

2012 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2012.

Imsa360: Spring 2012, Imsa Fund

IMSA Fund Reports

We are all still basking in the glow of a wonderful 25th Anniversary Gala attended by more than 250 dear friends and supporters of IMSA. It has been truly inspiring to hear alumni, alumni parents and staff proudly reflect on our first 25 years as well as share extraordinary excitement in anticipation of our next 25.

For the past two and a half decades, IMSA faculty and staff have excelled at “igniting and nurturing” creative, ethical, scientific minds through inquiry based activities, demanding rigor and close relationships. In turn the students have continuously helped us learn how to teach – …

Imsa360: Spring 2012, Imsa Fund

Documents

IMSA Founding Father and Nobel Laureate Dr. Leon Lederman has spent the better part of 90 years tirelessly improving science education. Because of his legacy, Illinois, the nation and the world will reap the benefits for generations to come.

On April 14, 2012 at IMSA’s 25th Anniversary Gala, members of the IMSA community celebrated the 90th birthday of a state and national treasure—Dr. Leon Lederman. It was a fitting tribute for a man who changed the lives and futures of generations of talented students in Illinois by giving them a home where they could reach their full potential.

Dialectic Inquiry: Does It Deliver? A User Based Research Experience, James R. Seligman

James Seligman

This paper introduces Dialectical Enquiry (DI) as a research method used in the study of customer /student experience and its management (CEM) in not for profit as higher education. The (DI) method is applied to senders, receivers of the customer experience across six English universities were staff, and students were interviewed to gather real world data using an imposed dialectical structure and analysis. By conducting sixty interviews from the actors involved in the sending and receiving of customer experience an extensive data base was developed using NVivo 8, note taking and collection of communication materials. Hence, the enquiry was grounded …

Loyalty Influencing Factors Of Business E-Commerce On University Students, James R. Seligman

James Seligman

This paper reports a study on loyalty influencing factors of business e-commerce on university students. As a new medium, the Internet has brought a revolution to communication among human beings, which facilitates the dramatic development of e-commerce that has attracted many customers and has a huge potential customer market. University students, are an indispensable part of this medium, their loyalty would exert profound influence on the sound development of this market, making it important to research college student e-loyalty.

To be more specific, this paper sets out to do the following:

To provide a review research on customer loyalty and …

Creating Value In Education Marketing, James R. Seligman

James Seligman

Purpose of this paper is to systematically review and explore the nature of marketing in education (HE) and consider the creation of value through the co-creation process. The objectives of the review were to: collect, document, scrutinise and critically analyse the current research literature on value elements in marketing and how co-creation between the sender (school) and receiver (student) co-create; to establish the scope of education marketing; to identify gaps in the research literature, and make recommendations for further research in this field. The approach for this study entailed extensive searches of relevant business management and education databases on value …

Siec-Isbe: Quo Vadis? Strategy Suggestions For The Siec-Isbe, Katharina Stoettinger, Michaela Stock, Peter Slepcevic-Zach, Ph.D.

International Journal for Business Education

In order to escape the danger of stagnation, the SIEC-ISBE needs fresh perspectives. A strategy to increase membership numbers will be introduced in this paper, based on a study instigated from the Austrian chapter. After a short introduction of the status quo of the SIEC-ISBE, the paper will focus on the USP (Unique Selling Proposition) and the benefits of SIEC-ISBE membership. Some selected recommendations (for instance lowering the threshold for attending conferences or increased targeting of students) form the completion of this thesis.

2012 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

2012 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2012.

Using The Fcb Grid To Evaluate A Failed Mental Health Levy: The Marketing Implications Of Stigma, Oscar T. Mcknight, Ronald Paugh, Steffi Liotta, Wenhui Jin

Oscar T McKnight Ph.D.

This research found that using the FCB Grid to develop and evaluate a mental health levy campaign has merit. Likewise, stigma has both positive and negative impact on a mental health levy. Introduced is the ‘STIGMA’ planning model to help mental health professionals pass a public mental health levy.

Examining The Use Of Focus Groups In Economic Development Initiatives, Oscar T. Mcknight, Ronald Paugh, Brian Nestor, Shawn Yambor

Oscar T McKnight Ph.D.

City officials often use focus groups in economic development. However, findings indicate that group dynamics can threaten validity when seeking consensus. Data suggest a strong rebound effect for participants to return to their earlier pre-focus group assessment beliefs. Introduced is the ‘BUCKS’ Planning Model for facilitating city economic development initiatives.

Service Experience And Phenomena, James R. Seligman

James Seligman

The motivation of the paper comes from meeting Bob Lusch in London, UK, 2010, and discussion on service dominant logic principals. The interest level developed since the introduction of articles in marketing literature on service dominant logic (SDL) by Vargo and Lusch (2004a, 2008) and other authors. There have been further research articles in journals, which raised the relevance of various themes in SLD, and the lack of research into the service experience and what is defined as the phenomena (Vargo and Lusch, 2008, pp2). The research question is vital in the understanding of "experience" and "phenomena" in service marketing …

2012 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2012.

2012 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2012.

Imsa360: Winter 2012, Imsa Fund

IMSA Fund Reports

Last year we celebrated IMSA’s 25th anniversary. With the commencement of our 212 Seniors, we closed this incredible chapter of IMSA’s history knowing that these young men and women have joined a long line of IMSA alumni whose life work has made an important, positive impact. While the past 25 years have seen IMSA graduates become great leaders in new fields and new careers, they have also seen even more IMSA alumni making less famous but equally as important contributions.

In addition to our Seniors, we also “graduated” more than 3,547 students and 727 teachers whom we served last year …

2012 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2012.