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Summer Bridge Programs In National And Local Context, Osvaldo Palma Vargas
Summer Bridge Programs In National And Local Context, Osvaldo Palma Vargas
Honors Theses
Research suggests that summer bridge programs (SBPs) meet their intended goal, which is to improve first-generation students’ academic outcomes as defined by first-year retention and GPA. However, we know little about whether, and if so, how SBPs optimize the implementation of known best practices and how they are perceived by participating students. This thesis compares evidence regarding key practices of SBPs at a selection of Land Grant institutions, to identify commonalities and differences. In addition, this thesis compares the key practices of these peer institutions with a local SBP in place at the University of Nebraska-Lincoln, known as the Nebraska …
The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger
The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger
Honors Theses
With enrollment rates expected to surge over the next decade, the competition
between institutions of higher learning will also increase. Because of this, marketing
material produced by all institutions will need to adjust to become more effective at
establishing brand identity to attract the attention of prospective students. Using Aaker’s
brand identity model as a framework to understand branding methods, this research aims
to identify marketing communication strategies that are more effective in a prospective
student’s decision-making process. The thesis also investigates prospective students’
recall and perception of marketing material produced by USM to determine its overall
effectiveness and differences …