Education Commons^™

Summer Bridge Programs In National And Local Context, Osvaldo Palma Vargas

Honors Theses

Research suggests that summer bridge programs (SBPs) meet their intended goal, which is to improve first-generation students’ academic outcomes as defined by first-year retention and GPA. However, we know little about whether, and if so, how SBPs optimize the implementation of known best practices and how they are perceived by participating students. This thesis compares evidence regarding key practices of SBPs at a selection of Land Grant institutions, to identify commonalities and differences. In addition, this thesis compares the key practices of these peer institutions with a local SBP in place at the University of Nebraska-Lincoln, known as the Nebraska …

The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger

Honors Theses

With enrollment rates expected to surge over the next decade, the competition

between institutions of higher learning will also increase. Because of this, marketing

material produced by all institutions will need to adjust to become more effective at

establishing brand identity to attract the attention of prospective students. Using Aaker’s

brand identity model as a framework to understand branding methods, this research aims

to identify marketing communication strategies that are more effective in a prospective

student’s decision-making process. The thesis also investigates prospective students’

recall and perception of marketing material produced by USM to determine its overall

effectiveness and differences …