Education Commons^™

Managing Programmatic Trade-Offs For Centers Of Teaching And Learning: Applying A Segmentation, Targeting, And Positioning Approach To Pedagogical Offerings, Christopher Vicente Hsin-Hung S. Chen, Ian G. Althouse, Caitlin P. Declercq, Mark L. Phillipson

To Improve the Academy: A Journal of Educational Development

The demands of current instructional realities for moving to completely online formats have led to dramatic changes in the ways that centers for teaching and learning serve their communities. Pedagogical programs have been adapted, invented, and reimagined for online modalities. In this article, we share an approach borrowed from marketing—segmentation, targeting, and positioning (STP)—and describe three cases showing the application of STP in our center’s work with instructors. This approach has helped us clarify and target our pedagogical priorities, allowing us to make appropriate trade-offs to produce more focused educational development programming that better meets our audience’s needs, constraints, and …

Arbor Day Foundation Programs: Analysis And Recommendations, Justin Myers, Emily Alston, Cameron Claborn, Charles Erker, Braelyn Isernhagen, Jonathan Jameson

Honors Theses

We are proposing the enhancement of the current Tree City USA program to include a special recognition program for high-achieving communities. These “Golden Oak” tree cities will be recognized each year based on a variety of metrics detailed in a new and more comprehensive program application. Recommendations:

● Updated application to include more information about both quantitative and qualitative insights

● Special recognition program awarding “Golden Oak” status to communities in village, town, city, and metropolis categories based on either percentile or benchmarking system

● A cumulative “Golden Oak” award given to the State that achieves the highest percentage of …

Arbor Day Foundation Consulting Proposal, Katelyn Bonham, Grace Novak, Kayla Brumley, Amanda Purintun, Lauren Niesen, Sarah Rakes

Honors Theses

Over the course of one semester, our group has worked with the Arbor Day Foundation as part of the University of Nebraska-Lincoln College of Business Honors Academy. The Arbor Day Foundation is a local nonprofit conservation organization with a focus on trees. As consultants for the Arbor Day Foundation, our team discussed and observed the current needs of the company. We then developed creative solutions to address these needs, concentrating on Arbor Day’s Tree City USA program. Our solutions can be described utilizing the acronym “S.A.P.” which stands for “Segmentation”, “Awareness”, and “Portal”. These three recommendations build on each other …

Arbor Day Foundation, Demi Van Reeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Trevor Lockard, Mason Smalley

Honors Theses

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

Arbor Day Foundation New Business Venture, Leigh Hanson, Frances Munro, Demi Van Reeuwijk, Drew Spadaro, Trevor Lockard, Mason Smalley

Honors Theses

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

Taking On The Challenges Of Diversity And Visibility: Thoughts From A Small Honors Program, Kathryn M. Macdonald

Journal of the National Collegiate Honors Council Online Archive

The Monroe College Honors Program, located in New York, enjoys an extremely diverse student body, which can be attributed to its location within and proximity to New York City. Data about the Monroe College Honors Program are presented. More importantly, this essay presents the strategies that the honors program uses to meet the needs of a diverse student body. Our students face many challenges, including difficult family situations and economic hardship, and so the honors program has created a rigorous but flexible curriculum and co-curriculum to meet their needs. The approaches used to serve this population focus on getting to …

Ec07-846 Nebraska Cash Corn Prices And Basis Patterns, Darrell R. Mark, Andrew J. Kabes

University of Nebraska-Lincoln Extension: Historical Materials

The basis data in this 2007 publication are a valuable tool for producers across the state to use in marketing their grain. Basis is the difference between the local cash grain price in Nebraska and the nearby futures prices. A good understanding of local basis trends can help producers make grain marketing decisions and forecast basis when evaluating futures hedges.

Cc02-428 Achieving Success With A Business Plan: Case Study Of A Diversified Farm Business Plan, Jody Wichmann, Thomas Dorn, H. Douglas Jose

University of Nebraska-Lincoln Extension: Historical Materials

This publication is a case study of a diversified farm business plan. It covers the business organization; history and overview of operation; operation layout; mission statement and goals; strategic outlook; present business, legal and contractual situation; production, financial marketing, and personnel situations; job description, salary, benefits and labor training; and personnel summary.

Cc02-424 Achieving Success With A Business Plan: Case Study To Prepare A Grain Farm Business Plan, Jody Wichmann, John Hanson, Thomas Dorn, H. Douglas Jose

University of Nebraska-Lincoln Extension: Historical Materials

This publication is a case study on how to prepare a grain farm business plan. It covers the history and overview of the farming operation; the layout, mission statement and goals; strategic outlook; production situation and summary; financial situation and summary; marketing situation and plan; current personnel situation; job description, salary and benefits; labor and training goals; and personnel summary.

Cc02-425 Achieving Success With A Business Plan, Ram Valluru, Allen Prosch, H. Douglas Jose

University of Nebraska-Lincoln Extension: Historical Materials

The publication, Achieving Success With a Business Plan includes instructions and wookbook to prepare a farm business plan. The areas covered in this publication include: business organization; history and overview of operation; mission statement; goals; priorities, purpose and strategic outlook; situation statements; legal and contractual situation; production situation; financial situation; marketing situation; personnel situation; and Risk Management Plan.

G1416 Direct Sale Of Poultry, Paul Swanson

University of Nebraska-Lincoln Extension: Historical Materials

This NebGuide provides poultry producers with information on how to market poultry directly to customers. It includes information on pricing, regulations, processing and relationship marketing.

The decision to market meat poultry requires a basic change in the way growers think about production. The question is no longer how many birds I can raise but how many I can sell at a reasonable profit.

Pricing

Several factors must be considered in pricing. First, determine the average amount of profit you need from each bird. Second, know your average cost to produce each bird. Finally, discover prices charged by others who are …

Ec98-151 Amaranth: Production Manual For The Central United States, Jane Sooby, David D. Baltensperger, Robert Myers, David Brenner, Richard Wilson, Charles Block

University of Nebraska-Lincoln Extension: Historical Materials

Amaranth is a small-seeded grain crop with a dramatic history. Once a staple in the diet of the Aztec Indians, today it is grown throughout the world. In the United States much of the production is small-scale and organic, grown mainly for the natural and health food markets. There also has been steady use of the crop for breakfast cereals, snack foods, and mass-produced multigrain bread products. Amaranth is a broadleaf plant well-adapted to a range of arid and humid environments. As a crop it fits into many dryland rotations, performing well following wheat, proso millet, or other grain crops. …

Nf96-284 Setting Up Your Own Business: Have You Thought About...?, Carol Thayer

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact has information on advantages and disadvantages to setting up your own business.

Nf96-285 Setting Up Your Own Business: Selecting The Best Location For Your Business, Carol Thayer

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact has information on finding the best location for your business.

Nf96-283 Setting Up Your Own Business: Developing Your Marketing Plan And Sales Goals, Carol Thayer

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact has information on preparing market plans and setting sales goals for your business.

Ec93-129 Buying And Selling Alfalfa Hay, Don Ball, Garry Lacefield, Harlan White, Troy Johnson

University of Nebraska-Lincoln Extension: Historical Materials

Alfalfa hay is an important agricultural product. Although often fed on the farms where it is produced, much alfalfa hay is also sold as a cash crop. It often constitutes a major source of income for those who sell it, or a major expense for those who buy it. Such transactions involve billions of dollars nationwide each year. This extension circular discusses the seller's and buyer's perspective on buying and selling alfalfa hay.

G93-1126 Crambe Production, Lenis Alton Nelson, Alan Grombacher, David D. Baltensperger

University of Nebraska-Lincoln Extension: Historical Materials

This is a complete guide to the specifics of crambe production, from seedbed preparation to harvesting, storage and marketing. Crambe (Crambe abyssinica) is an oil crop from the mustard family. The seed contains 30 to 35 percent oil with 40 to 60 percent erucic acid in the oil. The erucic acid oil content of crambe is 8-9 percent more than that of rapeseed.

Ec92-124 Nebraska Handbook Of Range Management, James L. Stubbendieck, Patrick E. Reece

University of Nebraska-Lincoln Extension: Historical Materials

Every Nebraskans should be interested in rangeland. The plants, soil, and water are the foundation of Nebraska's economy and quality of life. Rangeland is one of Nebraska's most important and valuable natural resources because it:

• produces forage for livestock and wild game;

• provides a varied habitat for many wildlife species;

• protects the soil from wind and water erosion;

• preserves a "germplasm bank" for many plant species that may become important for yet unknown uses;

• purifies and enhances the environment by cleasing the air, filtering the runoff to streams, increasing the intake of precipitation, and aiding …

Nf92-108 Sources Of Information — Organic Or Sustainable Vegetable Production, Laurie Hodges

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact is a list of companies, organizations and government offices that supply information for the gardener and small farmer who are looking at instituting organic or sustainable vegetable production.

Nf92-107 Resource List For Marketing Alternative Crops, Laurie Hodges

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact is a resource list of companies, organizations, and government offices who offer and supply information for helping the small farmer/gardener market their alternative crops.

Rp92-445 Marketing Crafts And Other Products To Tourists, Sherri Gahring, Shirley Niemeyer, Rae Reilly, Janeann Stout

University of Nebraska-Lincoln Extension: Historical Materials

The travel and tourism industry is the third largest employer in the United States, supporting over 5.85 million travel-related jobs. Foreign and domestic visitors traveling in the United States generate over $327 billion in tourism revenues in a year, making travel and tourism the third largest retail sales industry.

If you target the tourist market, what types of products appeal to people who take part in different tourist activities? Are handcrafted items of interest to tourists? How can you improve existing marketing strategies?

To find answers to these questions, a research team from Iowa, Minnesota, and Nebraska gathered information from …

G92-1076 Canola Production, Lenis Alton Nelson, Alan Grombacher

University of Nebraska-Lincoln Extension: Historical Materials

Canola, which produces a vegetable oil low in saturated fat, has potential for becoming an alternative crop for Nebraska agriculture. Canola produces an oil that has the lowest saturated fat content of any vegetable oil. Today, there is an increasing demand for this oil by diet-conscious consumers. In 1985, the U.S. Food and Drug Administration (FDA) recognized rapeseed and canola as two different species, based on their content and uses. Rapeseed oil is used in industry, while canola oil is used for human consumption. High erucic acid rapeseed (HEAR) oil contains 22-60 percent erucic acid, while low erucic acid rapeseed …

G91-1056 Support And Resistance Areas, And Will The Market Give Us A Second Chance?, Lynn H. Lutgen

University of Nebraska-Lincoln Extension: Historical Materials

This is the sixth of nine NebGuides designed to aid producers in starting to use technical analysis in their marketing plan.

Among the most frustrating aspects of marketing are missed opportunities for good prices. These occur because producers becoming overly optimistic. This optimism stems from the belief that a bull market will keep going up.

Ultimately, the market does change direction -- it does so many times before the producer has priced his crop. This NebGuide examines where to draw additional support and resistance lines beyond the support and resistance trend lines explained in the second NebGuide in this series. …

G91-1058 Using The Rsi And Other Oscillators To Analyze The Markete, Robin R. Riley, Lynn H. Lutgen

University of Nebraska-Lincoln Extension: Historical Materials

This eighth of nine NebGuides on effective use of technical indicators in market analysis explains Relative Strength Index (RSI) and Stochastic oscillators.

Stochastic oscillators are called oscillators because they form a band across the bottom of a chart with a line that moves, or oscillates, above and below a midpoint.

G91-1054 How To Study Gaps In The Technical Side Of Marketing, Lynn H. Lutgen

University of Nebraska-Lincoln Extension: Historical Materials

This is the fourth of nine NebGuides laying the foundation for producers who want to study the technical side of market analysis.

Anyone studying technicals or markets is continually looking for trends, ways to measure market movement, and support and resistance areas. Many market analysts say the market "wants to fill a gap." Producers need to understand what this statement means, starting with a definition of the term "gap."

A gap in the market is formed when the trading range (high, low) operates outside the previous day's trading range. This occurs in highly volatile markets, not in slow moving sideways …

Nf91-35 Amaranth Grain Production In Nebraska, David D. Baltensperger, Drew J. Lyon, Lenis Alton Nelson, Alan J. Corr

University of Nebraska-Lincoln Extension: Historical Materials

This NebFact discusses amaranth grain production in Nebraska.

G88-878 Management For Disease Prevention In Feedlots, Gene White, Duane Rice, Don Hudson, Dale Grotelueschen

University of Nebraska-Lincoln Extension: Historical Materials

When cattle are put in feedlots, they change diets and environments. This NebGuide discusses ways to minimize possible losses caused by those changes. Cattle are a vital link in the human food chain in the United States. The utilized agricultural area in this country is about 1.06 million acres, of which 64 percent is range (government and private). Grazing is the only practical method of harvesting these valuable resources. Ruminants convert forage produced by the soil nutrients, water and solar energy to a high quality protein source for humans. The feedlot phase of cattle feeding follows the utilization of roughages …

G86-773 How To Evaluate Grain Pricing Opportunities, Lynn H. Lutgen

University of Nebraska-Lincoln Extension: Historical Materials

This is the last in a series of six NebGuides on agricultural options and discusses "homework" needed to evaluate pricing opportunities.

The market is an ever changing dynamic force. While we recognize this, we also realize that to do a good job of marketing, we must be able to evaluate our pricing opportunities. We must be able to evaluate what the market is offering quickly and efficiently. Evaluating pricing opportunities comes from time spent doing homework throughout the year. If we have done this homework, we can listen to the grain market reports (Chicago futures) on the radio and quickly …

G86-771 Evaluating Options Vs. Futures Contracts, Lynn H. Lutgen

University of Nebraska-Lincoln Extension: Historical Materials

This is number four in a series of six NebGuides on agricultural options. It explains how to evaluate options vs futures contracts.

Options and futures contracts are similar. Both represent actions that occur in the future. Futures markets are contracts to either accept or deliver the actual physical commodity, while an option contract is a contract on the underlying futures contract. Options contracts give the farmer the right, but not the obligation, to buy or sell an underlying commodity. This underlying commodity is a futures contract. Due to these similarities and the fact that options are based on a futures …

G85-769 Options Contract Specifications On Grain Futures Contracts, Lynn H. Lutgen, Lynne A. Todd

University of Nebraska-Lincoln Extension: Historical Materials

This publication, the second of six NebGuides on agricultural grain options, explains specifications and uses of futures contracts for corn and soybean trading.

Before using options on agricultural futures contracts, it is essential to understand what constitutes an options contract.

This publication outlines contract specifications of corn and soybean options on corresponding futures contracts presently traded at the Chicago Board of Trade (CBT).

All contract specifications are discussed including: price quotations, maximum and minimum price fluctuation figures, and last trading day for an option. How strike prices and premium values are determined in relation to futures contract prices also will …