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Articles 1 - 3 of 3
Full-Text Articles in Education
Branding Your Community, Milan Wall
Branding Your Community, Milan Wall
Heartland Center for Leadership Development Materials
Connections: Using a Brand Creation Approach to Community Identity
Origins of the Branding Concept
Even far back in the middle ages when artists and artisans began to form guilds or associations together, many hallmarks or identifying symbols were used as a signatures by artisans to lay claim to the result of his or her work. Another important, and American reference, comes from the days before fences divided up the frontier and cattle owners found a way to mark and identify their own cattle by branding them with a personalized symbol. Even today, many purebred horses are carefully inspected and only …
Branding Your Community, Milan Wall
Branding Your Community, Milan Wall
Heartland Center for Leadership Development Materials
Branding Your Community
Table of Contents:
Connections: Using a Brand Creation Approach to Community Identity
Case Study: Superior, Nebraska
Mapping Community Assets: An Overview
SOAR Analysis
About Appreciative Inquiry
The Marketing Process: Attention, Attraction and Action
Marketing Your Community
Back Home Ideas
Tips for Creating Community Brands
Workshop Evaluation
Rural Superintendents: How Do Wyoming Rural Superintendents View And Respond To The Challenges Brought About By External Demands On Their Schools?, Jeanne L. Surface
Rural Superintendents: How Do Wyoming Rural Superintendents View And Respond To The Challenges Brought About By External Demands On Their Schools?, Jeanne L. Surface
Faculty Books and Monographs
Very little is known about how superintendents respond to and view the challenges brought about by increasing external performance demands on their schools. This important study uses a multi-case study format to create portraits of five rural superintendents, the challenges they face, and their responses to those challenges. The participant perceptions were organized into five themes: declining enrollment, isolation, board and community relations, celebrated accomplishments, and rural schools in contrast with urban or suburban schools. The superintendents were most proud of changes they had made to improve instruction in their districts. They spoke of challenges with bringing professional development to …