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Public Relations and Advertising

2012

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Full-Text Articles in Education

Cedarville Hosts National Urban Education Conference, Andrea Speros Dec 2012

Cedarville Hosts National Urban Education Conference, Andrea Speros

News Releases

Cedarville and Central State Universities are joining to host the National Urban Education Conference “Passion, Power and Performance, Now” on Jan. 23, 2013. The conference will prepare educational professionals for the challenges of teaching in urban environments. Dr.


Ua12/2/32 Veterans Outreach Week, Wku Student Veterans Alliance, Danielle Adams Oct 2012

Ua12/2/32 Veterans Outreach Week, Wku Student Veterans Alliance, Danielle Adams

WKU Archives Records

Electronic mail from WKU Student Veterans Alliance to faculty and staff regarding Veterans Outreach Week.


Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa Oct 2012

Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa

Douglas J. Swanson, Ed.D APR

Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research and our …


Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr Oct 2012

Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Those of us who teach in higher education are in a time of continually diminishing resources. Our budgets have been cut, but our class sizes and teaching loads continue to increase. There’s an unceasing drumbeat from the profession to better prepare our students with social media skills demanded in the workplace (Cahill, 2009). In the education of public relations undergraduates in particular, there seems to never be enough time or resources for faculty to teach students all the new skills needed – let alone the basics. Outside of class, faculty struggle to find time for research. Our long-delayed projects sit …


Newsletter Fall 2012, Grant Center For International Education Oct 2012

Newsletter Fall 2012, Grant Center For International Education

Grant Center Newsletters

No abstract provided.


Ua77/1 Wku Spirit, Wku Alumni Relations Oct 2012

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Archives Records

WKU alumni magazine. Contents:

  • Ransdell, Gary. President’s Letter
  • Hilltoppers Go for the Gold – Olympics, Claire Donahue, Gavin Smellie, Raigo Toompuu
  • Instruments that Shaped American History – Kentucky Museum
  • WKU Students Shine When It Comes to National Scholarships
  • Gatton Academy of Mathematics & Science
  • Chuck Clark Named Director of WKU Student Publications
  • Health Sciences Complex Will House Nursing, Physical Therapy Programs
  • Paul Markham receives National Award for Leadership in Civic Engagement
  • Todd Stewart Named WKU Director of Athletics
  • All 19 WKU Athletic Teams Exceed NCAA-Required 925 APR Score
  • 3 Students Receive Awards in Hearst Program’s National Championships
  • WKU, USDA-ARS Open …


Ua68/8/1 History Alumni Newsletter, Wku History Jul 2012

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Archives Records

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.


Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term Jul 2012

Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term

WKU Archives Records

Annual report of the Summer Session demographics, enrollment trends, faculty stipends, tuition rates and marketing.


Are They Really Similar? Satisfaction, Opinion, And Scholarly Activity Of Black Faculty By Citizenship Status, Patricia Boyer, Lorna Holtman Jun 2012

Are They Really Similar? Satisfaction, Opinion, And Scholarly Activity Of Black Faculty By Citizenship Status, Patricia Boyer, Lorna Holtman

Education Sciences and Professional Programs Faculty Works

Faculty workload is an important higher education issue because of its increasing demands on faculty time, mandates by institutional and external factors, and its relationship to job satisfaction. Specifically, how faculty perceive their workload can positively or negatively influence their job satisfaction. Current literature regarding faculty and workload has focused largely on workload models. The purpose of this study was to evaluate the workload of Black faculty members by citizenship status (U.S. citizens; citizens, foreign born; and non-citizens) based on satisfaction, opinion, and scholarly activity variables. Overall, the findings revealed that foreign born and non-citizens were similar in many of …


Inspire, Summer 2012: Raising Our Game, Cedarville College Jun 2012

Inspire, Summer 2012: Raising Our Game, Cedarville College

Inspire

No abstract provided.


'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia Jun 2012

'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia

Communication Studies

A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.


Academic Libraries And English Composition Programs: A Literature Review Of Current Trends, Erin E. Rinto May 2012

Academic Libraries And English Composition Programs: A Literature Review Of Current Trends, Erin E. Rinto

Scholarship Colloquium

This literature review examines a sampling of the last ten years of research on the relationships between academic libraries and English Composition Programs in an effort to uncover potential methods for a new collaboration between the Lied Library and the English Composition Program at UNLV. Three general trends are identified and discussed in terms of their strengths and weaknesses for local implementation.


Introduction; Becoming A Literary Trust Agent, Lisa Russell Apr 2012

Introduction; Becoming A Literary Trust Agent, Lisa Russell

Lisa M Russell

Social Media in Context: Writers Explore the Marketplace brings the world of social media to a practical level, exploring it through the experiences of resourceful entrepreneurs and established corporations, novice users, and expert consultants. Addressing and going far beyond the use of Facebook and Twitter to reach consumers and build professional relationships, Social Media in Context illustrates how marketers and public relations professionals can: • meet and engage potential audiences through interactive location-based marketing • boost employee productivity by injecting corporate intranets with social media in order to streamline communication • help transform society by creating and participating in niche …


Newsletter Spring 2012, Grant Center For International Education Apr 2012

Newsletter Spring 2012, Grant Center For International Education

Grant Center Newsletters

No abstract provided.


Ua77/1 Wku Spirit, Wku Alumni Relations Apr 2012

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Archives Records

WKU's alumni magazine. Contents:

  • Ransdell, Gary. President’s Letter
  • Your Legacy – Frank Myers
  • Gary Ransdell Attends Confucius Institute Conference, Visits Chinese Universities
  • Talisman, WKU’s Yearbook, Receives 13th National Pacemaker Award
  • WKU, Elizabethtown Community & Technical College Expand Partnership
  • Enrollment at WKU Passes 21,000 Sets Record for 14th Consecutive Year
  • Cheryl Stevens Named Dean of Ogden College of Science & Engineering
  • WKYU-PBS Receives Grant for Digital Studio, Control Room Equipment
  • WKU Public Relations Program Earns Renewal of International Certificate
  • 5 Gatton Academy of Mathematics & Science Students National Semifinalists in Siemens Competition
  • Ray Harper Tapped as Full-Time WKU Head …


Inspire, Spring 2012: Lead Your Community, Cedarville College Mar 2012

Inspire, Spring 2012: Lead Your Community, Cedarville College

Inspire

No abstract provided.


The Role Of Social Media In Community Colleges, Cecilia Rios-Aguilar, Manuel Sacramento González Canché,, Regina Deil-Amen, Charles H.F. Davis Iii Feb 2012

The Role Of Social Media In Community Colleges, Cecilia Rios-Aguilar, Manuel Sacramento González Canché,, Regina Deil-Amen, Charles H.F. Davis Iii

Charles H.F. Davis III

Over the past decade, there has been a growing public fascination with the phenomenon of connectedness. One of the most important ways in which society is now connected is through social media –such as social networking sites. While both students and higher education institutions seem to be utilizing social media more and more, there still are enormous challenges in trying to understand the new dynamics generated by social media in higher education, particularly for the context of community colleges.

This research report has several purposes. The first is to document and to describe the various ways in which social media …


Ua12/2/1 National Signing Day, Wku Student Affairs Feb 2012

Ua12/2/1 National Signing Day, Wku Student Affairs

WKU Archives Records

Special athletics magazine issue of the College Heights Herald.

  • Stephens, Brad. Toppers Address Needs, Build Depth with Signing Class – Football
  • Wells, Jordan. Former University of Louisville Commit Ready for WKU Career – Anthony Wales
  • Claybourn, Cole. Willie Taggart Looking for National Identity – Football
  • Finding the Right Pieces
  • Wells, Jordan. Louisville Becomes Pipeline for Toppers
  • Stephens, Brad. Nick Sheridan Promoted to Quarterbacks Coach


The Ouachitonian 2012, Ouachitonian Staff Jan 2012

The Ouachitonian 2012, Ouachitonian Staff

OBU Yearbooks: The Ouachitonian

The 2012 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2012.


The Bison: 2012, Howard University Jan 2012

The Bison: 2012, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.


Ua12/4 Stall Street Journal, Vol. 4, Wku Health Services Jan 2012

Ua12/4 Stall Street Journal, Vol. 4, Wku Health Services

WKU Archives Records

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.


2012 Miracle Yearbook, Cedarville University Jan 2012

2012 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.


Ua11/2 Public Affairs Press Releases, Wku Archives Jan 2012

Ua11/2 Public Affairs Press Releases, Wku Archives

WKU Archives Collection Inventories

Press releases created about WKU by the Public Affairs Department.


Ua77/1 Wku Spirit, Wku Alumni Relations Jan 2012

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Archives Records

WKU's alumni magazine. Contents:

  • The Spirit of Victory – Claire Donahue
  • Ransdell, Gary. President’s Letter
  • Your Legacy – Tom Redford
  • Governor Steve Beshear Celebrates Gatton Academy of Mathematics & Science
  • Animated Work of WKU Professor Part of Secret World of Espionage Exhibit – Keith Sylvester
  • Kelly Autism Program Receives 15-Passenger Van from General Motors
  • Alex Downing to Leave College Heights Foundation for Franklin Bank & Trust
  • 3 WKYU-PBS Producers Honored with Emmy Awards for MainStreet
  • Kentucky Folklife Program Moves to New Home at WKU
  • WKU, Somerset Community College Sign Joint Admissions Agreement
  • Gatton Academy of Mathematics & Science Students Top …


Ua42/3/2 Wku Glasgow, Wku Glasgow Jan 2012

Ua42/3/2 Wku Glasgow, Wku Glasgow

WKU Archives Records

Overview of WKU Glasgow.


Ua1b2/1 Wku Glasgow, Wku Glasgow Jan 2012

Ua1b2/1 Wku Glasgow, Wku Glasgow

WKU Archives Records

Overview of WKU Glasgow campus.


Ua61/3 Wku Nursing & Physical Therapy - The Medical Center - Wku Health Sciences Complex, Wku Health & Human Services Jan 2012

Ua61/3 Wku Nursing & Physical Therapy - The Medical Center - Wku Health Sciences Complex, Wku Health & Human Services

WKU Archives Records

Fundraising brochure regarding The Medical Center – WKU Health Sciences Complex constructed from 2012 through 2014. Features architectural renderings of each floor.


Ua12/2/2 Talisman, Vol. 83, Wku Student Affairs Jan 2012

Ua12/2/2 Talisman, Vol. 83, Wku Student Affairs

WKU Archives Records

2012 Talisman:

  • Couch, Drew. Life Inside the Suit – Big Red
  • Waggoner, Tabitha. Mike Nichols
  • Plunkett, Amber. Rememberng 9/11
  • Cherry, Lauren. Understanding Each Other
  • Brown, Bianca. East Meets Western – Confucius Institute
  • Heyne, Richard. Cage the Elephant Comes Home
  • Clements, Kristin. Never Solo – Track & Field
  • Spees, Monica. Out on the Water - Hilltopper Bass Club
  • Simmons, Natasha. Kentucky’s Miss America – Ann-Blair Thornton
  • Alleyne, Zirconia. The Hungriest Fans – Football
  • Wood, Shane. The Making of a Game – Football
  • Duke, Alex. Building Confidence – Football
  • Henye, Richard. Clearing the Air – Cheerleading
  • Florence, Sara. Two-Wheeled Freedom – Bicycling …


Social Media In Higher Education: A Literature Review And Research Directions., Charles H.F. Davis Iii, Regina Deil-Amen, Cecilia Rios-Aguilar, Manuel Sacramento Gonzalez Canche Dec 2011

Social Media In Higher Education: A Literature Review And Research Directions., Charles H.F. Davis Iii, Regina Deil-Amen, Cecilia Rios-Aguilar, Manuel Sacramento Gonzalez Canche

Charles H.F. Davis III

Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. Despite the widespread use of SMT, little is known about the benefits of its use in postsecondary contexts and for specific purposes (e.g., marketing, recruitment, learning, and/or student engagement). It is critical to begin to examine if and how higher education institutions are incorporating the use …


They (Don’T) Care About Education: A Counternarrative On Black Male Students’ Responses To Inequitable Schooling, Shaun R. Harper, Charles H.F. Davis Iii Dec 2011

They (Don’T) Care About Education: A Counternarrative On Black Male Students’ Responses To Inequitable Schooling, Shaun R. Harper, Charles H.F. Davis Iii

Charles H.F. Davis III

Presented in this article is a counternarrative concerning one particular message that is consistently reinforced in academic and public discourse about Black male students: they don’t care about education. Little is known about those who graduate from high school, enroll in college, and subsequently commit themselves to various career pathways in education fields (K-12 teaching and administration, the postsecondary professoriate, education policy, etc.). What compels these men to care so much about education, despite what is routinely reported in the literature regarding their gradual disinvestment in schooling? This question is explored in the article using data from 304 Black male …