Education Commons^™

2024-September-11-Etsu Safe Med Drop Off Sept. 28, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 11, 2024)—Student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy are helping remove outdated and unneeded prescription medications as part of an upcoming safe medication drop-off event on ETSU’s main campus on Saturday, Sept. 28, from 9 a.m.-1 p.m. The event takes place in parking lot 22a, which is the large lot next to the ETSU Parking Garage and near the Basler Center for Physical Activity. Turn onto Jack Vest Drive on main campus from either State of Franklin Road or J.L. Seehorn, Jr Road.

The safe medication drop-off will allow the public …

2024-September-01-Meet Dr. Shelby Brooks Assistant Professor Of Pharmacy Practice, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Listen to her interview on our college podcast, White Coat Radio.

(Sept. 1, 2024)—ETSU Bill Gatton College of Pharmacy welcomes Dr. Shelby Brooks, from Asheville, North Carolina, who is serving as Assistant Professor of Pharmacy Practice. Her clinical interests include cardiology (specifically anticoagulation/antiplatelets, post stroke management, dyslipidemia, and coronary artery disease), cirrhosis management, and pharmacy resident training. 

Brooks graduated from the University of Tennessee College of Pharmacy in 2019 then went on to complete a 24-month Pharmacotherapy Residency Program at the University of Tennessee Medical Center. During her time in residency, she focused on inpatient and outpatient family medicine practice, …

2024-September-01-Meet Kaitlyn (Phillips '22) North Assistant Professor Of Pharmacy Practice, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Listen to her interview on our college podcast, White Coat Radio.

(Sept. 1, 2024)—Dr. Kaitlyn (Phillips '22) North is from Erwin, Tennessee, and graduated from the Class of 2022. She is an Assistant Professor in Pharmacy Practice and in the Department of Family Medicine at James H. Quillen College of Medicine specializing in chronic disease state management and primary care. 
 
North is serving as a clinical pharmacist faculty member at ETSU Family Physicians of Kingsport. She completed her postgraduate training at an ambulatory care-focused PGY1 residency program at Tandem Health--University of South Carolina, and the PGY2 residency program in Ambulatory …

2024 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2024.

2024-September-01-Meet Dr. Alex Surbaugh Assistant Professor Of Pharmacy Practice, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 1, 2024)—Dr. Alex Surbaugh, from Franklin, Tennessee, a clinical pharmacist in psychiatry, is serving as Assistant Professor of Pharmacy Practice.   

She previously came from the University of Kansas Health System, where she completed a PGY1 residency and a PGY2 psychiatric residency. Dr. Surbaugh completed her undergraduate degree in chemistry at the University of Mississippi and earned her PharmD at UT. 

“As someone who was born and raised in Tennessee, I have always held a love for my home state,” said Surbaugh. “From my first interaction with the college in December through my interview days in February, it was truly …

2024-August-24-University School Receives Governor's Civics Seal, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Students As Value Co-Creators In The Business Education Ecosystem, Maria Petrescu, John Gironda, Anjala S. Krishen, Adina Dudau, J. Ricky Fergurson, Steven A. Stewart, Philip Kitchen, Monica Fine

Publications

Departing from the dyadic paradigm of students versus business schools in marketing and business education, this article utilizes a pluralistic perspective to account for and investigate various stakeholder groups’ value expectations and roles as we develop and examine a value co-creation ecosystem framework for marketing and business education. Service-Dominant Logic and Authority Theory are used as theoretical lenses along with a mixed-method approach to conduct three studies: (a) a fuzzy-set qualitative comparative analysis (fsQCA), (b) a qualitative conceptual mapping content analysis, and (c) a three-round quantitative Delphi study. The results provide insights into the differing elements of value and level …

2024 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2024.

2024-July-25-Etsu At Aacp Annual Meeting, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (July 25, 2024)—Faculty at East Tennessee State University Bill Gatton College of Pharmacy recently attended the American Association of Colleges of Pharmacy (AACP) annual meeting on July 20-23, 2024, in Boston, Massachusetts. The conference was an opportunity for the college's faculty to showcase their work advancing pharmacy education and share their innovation with others across the academy. This year's faculty delegate was Dr. Ashana Puri.

Congratulations to Dr. Katelyn Alexander, director of experiential education, who graduated from the prestigious AACP Academic Leadership Fellows Program, which aims to develop leaders in pharmacy education. She was among 35 individuals …

Ai And The Future Of Marketing Education Through The Lens Of The Space Merchants, Jasmin Cowin, Cristo Leon, Sabra Brock, Xavier Oviedo Torres

STEM for Success Resources

Artificial Intelligence (AI) is transforming professional marketing practices as well as marketing education. This paper employs the science fiction novel “The Space Merchants” by Pohl and Kornbluth as a metaphorical framework for critically examining AI integration in marketing curricula. The authors review existing literature examining the impacts of AI on marketing practices and education. Furthermore, they establish a qualitative methodology analyzing a real-world case study, current applications of AI in marketing education, and discuss ethical frameworks surrounding the use of AI. Utilizing “The Space Merchants” satirical portrayal of consumerism, they reflect on AI’s potential to commodify marketing education, homogenize student …

Marketing In Higher Education: The Effects On The College Choice Experience Of First-Generation Latinx Students, David Cortez

Dissertations and Theses

The Latinx population in the United States has drastically increased over the last twenty years. During the same period, the number of first-generation Latinx students enrolling in higher education post-recession has also increased by as much as 1.5 million students. The expansion of the Latinx student population in Oregon has mirrored the national trend by exponentially increasing over the last 10 years. As the population of first-generation Latinx students grows, it becomes essential to explore the issues and barriers Latinx students face in making their college choices. Previous researchers have found that selecting the right institution is important to increase …

2024 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2024.

2024 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2024.

An Empirical Study Of Student Satisfaction At Selected Private Universities In Bangladesh, Mubina Khondkar, Abureza M. Muzareba

Journal of Educational Research and Practice

Satisfying students in higher education has proven to be a difficult task, although universities are striving to meet student needs and expectations. Private universities are trying to become more student-oriented and are seeking to understand students’ perceptions of higher education facilities. This research was designed to measure the gap between students’ expectations and perceptions of various aspects of private universities in Bangladesh. It uses a SERVQUAL framework and the Gaps Model of Service Quality. The population of students at private universities in Bangladesh is represented by a sample of 412 respondents from five top-tier private universities. Findings indicate that the …

2024-May-24-In Memory Of Susan, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2024 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2024.

Understanding The Influences Of Hedonic Personality Towards Advertising Avoidance On Social Media, Diera Desmonda, So Yohanes Jimmy, Mohammad Annas

The South East Asian Journal of Management

Research Aims: This study aims to investigate and explore how the hedonic personality that exists in each individual can influence avoidance behaviour towards advertisements on social media platforms.

Design/Methodology/Approach: A quantitative approach with a purposive sampling technique was employed to collect data from 198 respondents who have shopped or at least searched for products on social media. The data were then analysed using the Structural Equation Modelling (SEM) technique.

Research Findings: The results showed that hedonic personality affected advertising avoidance behaviour. Through multigroup analysis, this research found differences in how men and women respond to an advertisement. On the other …

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Digital Initiatives Symposium

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Library Presentations, Posters, and Audiovisual Materials

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

2024-August-27-Upcoming Pharmacy Career Showcase And Tours, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Aug. 27, 2024)—East Tennessee State University Bill Gatton College of Pharmacy is offering a free Pharmacy Career Showcase event on Saturday, Nov. 9, 2024, with check in at 9 a.m. in Building 7, the main pharmacy building on the Mountain Home VA Campus. The event will end at 1:30 p.m. with an optional tour at the end.
 
Students can learn more about the wide variety of pharmacy careers available, as well as the flexible admissions pathways at ETSU Gatton College of Pharmacy, a nationally recognized college of pharmacy in Johnson City, Tennessee. The college is currently ranked …

2024-April-25-P3 Honored For National Military Appreciation Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 25, 2024) —As a currently enlisted serviceman and full-time student pharmacist, Jimmy Owens is no stranger to managing his time in the most efficient way possible. In the event he is deployed into active duty, he has to be ready; but he also has to be prepared for that next pharmacology exam.
 
“It's a lot of preparing for the weekend and then making up for the weekend at the same time,” said Owens, who is from Lewisburg, Tennessee. “It is difficult to do. But thanks to the military, I think I have the discipline to do …

Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting

Atlantic Marketing Journal

Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …

Exploring Entrepreneurial Intention And Subjective Beliefs: A Comparative Analysis Of General Education Schools And Commercial Schools, Julia Riess, Bettina Fuhrmann, Gerhard Geissler

International Journal for Business Education

This study examines the entrepreneurial intentions of Austrian secondary school students, specifically comparing students from commercial schools with those from general education schools. We analyzed 2,329 data sets and found that subjective beliefs, primarily behavioral and control beliefs, significantly influence entrepreneurial intentions. In addition, demographic factors such as gender, language, acquaintance with entrepreneurs, and school type play a significant role in explaining the variance in entrepreneurial intentions.

Our detailed analysis shows that students from commercial schools have stronger entrepreneurial intentions and subjective beliefs. Particularly notable are the differences in behavioral beliefs, where students from commercial schools find all aspects of …

An Exploratory Study On The Use Of Artificial Intelligence For Tourism Marketing In The Midwest, Callyn Anderson, Marisol Banda, Katie Hale

SACAD: Scholarly Activities

Rural tourism plays a significant role in fostering economic development, preserving cultural heritage and promoting sustainable practices. It creates employment opportunities for local residents, both directly in the tourism sector and indirectly in supporting industries. Marketing tourism in rural communities requires a strategic approach that highlights the unique aspects of the area, promotes sustainable practices, and engages potential visitors. A strong understanding of marketing tools and techniques are critical in the usage of marketing ("); border-bottom: 1px solid transparent; background-size: 5px; font-size: 18pt; font-family: "Book Antiqua", "Book Antiqua_EmbeddedFont", "Book Antiqua_MSFontService", "Book Antiqua_MSFontService", Calibri, sans-serif; letter-spacing: 0px; font-kerning: normal; line-height: 6px; …

The Effect Of Massage Therapy On Test Anxiety Experienced By Traditional-Aged Undergraduate Business Students, Jorge A. Pazmiño

Graduate Theses, Dissertations, and Capstones

Test anxiety impacts traditional-aged undergraduate business students and influences their academic performance and overall well-being. This study explored the efficacy of massage therapy (MT) as a means of mitigating test anxiety within this demographic. Building on existing literature that addresses the consequences of anxiety and alternative coping mechanisms, this research study focused on MT as a potential strategy for test anxiety management. The study employed the Adult Manifest Anxiety Scale–College Version (AMAS-C) to gather data from participants at a private liberal arts institution in the East South-Central region of the United States. An experimental group received an MT intervention, while …

2024-April-05-Appalachian Student Research Forum, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 5, 2024) — Congratulations to all of our 2024 Appalachian Student Research Forum participants! Presentations below and student pharmacists are in bold. Check out photos here.

"That’s A Whole ‘Nother Ball Game: Community Pharmacists’ Perceived Benefits and Barriers to Prescribing Contraception in Appalachian Tennessee and Virginia "

Authors: Hailey Brown; Amaranda Stokes; Dottie Smith; Mary Brannock; Michelle Rapier; KariLynn Dowling-McClay, PharmD




  




"Folic Acid Trends: Changes in Knowledge, Opinions, and Use During Pregnancy Reported by Postpartum Women in the United States, 2004-2021"

Authors: Anya Santee and KariLynn Dowling-McClay, PharmD

 

"Topical Gels for Cromolyn Sodium Delivery in …

Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin

AMTP Proceedings 2024

This article aims to understand the implications and remedies for the recent turmoil in business school enrollment and retention. By reviewing the academic business literature on enrollment decline and by incorporating a traditional marketing strategy framework, we categorized the existing studies to come up with a list for success. We found that business schools must revise their curriculum with sustainability and technological change in mind. They must invest in hedonic aspects of business education, consider adding creative internship opportunities and incorporate innovative online learning initiatives. They must also identify faculty super influencers and use social media in their promotions. Finally, …

2024 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2024.

Leading Horses To Water During A Pandemic: Assuring Communication Learning For "Quants", Thomas Hall

International Journal for Business Education

Students who are attracted to quantitative disciplines of study can be reluctant to devote much attention to the important task of communicating, and previous research (Hostager, 2018) has identified statistically significant differences in learning approaches by major among undergraduate business students. This paper presents results of learning assurance for writing skills (direct measures) even when the content of the course relates to the highly quantitative topics of data analytics and finance. The approach combines various pedagogical methods in an undergraduate, writing-intensive setting: traditional testing but in an iterative framework, “flipped classroom” intensive work using spreadsheet software, repeated submission of brief …

2024 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2024.