Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Education
Understanding Key Drivers Of Mooc Satisfaction And Continuance Intention To Use, Yunfan Lu, Bin Wang, Yaobin Lu
Understanding Key Drivers Of Mooc Satisfaction And Continuance Intention To Use, Yunfan Lu, Bin Wang, Yaobin Lu
Information Systems Faculty Publications and Presentations
Massive Open Online Courses (MOOCs) have attracted global audiences who desire to learn. However, the completion rate of these courses is less than 10 percent. Few studies have systematically researched the influence of expectation-confirmation theory (ECT) and user experience (e.g., flow experience, perceived interest) on user satisfaction of and the continuance intention to use MOOCs. The present study examines the drivers of MOOC satisfaction based on ECT and the influence of satisfaction on user behavior. A research model reflecting the relationships among confirmation, usefulness, interest, flow, satisfaction, and continuance intention to use, and intention to recommend was developed and tested …