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Narrative For Expanding Visibility To Non-Black Students Through Enrollment Management Practices For Historically Black Colleges And Universities, Ladarius Thompson, Stephen Barr, Lisa Winn Bryan, Lisa Williams Jan 2020

Narrative For Expanding Visibility To Non-Black Students Through Enrollment Management Practices For Historically Black Colleges And Universities, Ladarius Thompson, Stephen Barr, Lisa Winn Bryan, Lisa Williams

Doctor of Education Capstones

As the U.S. is growing more diverse, at historically black colleges and universities (HBCUs) like VSU, non-Black students are considered underrepresented. Current declining enrollment numbers at VSU have become problematic, creating a budgetary shortfall that has impacted student facilities, programs, and services. In response, VSU is striving to increase student enrollment through strategic enrollment management. This study examines how VSU can expand its visibility with non-Black, domestic students in high schools, and community colleges. Further, this study adds to the understanding of enrollment management strategies at an HBCU, as administrators, faculty and other stakeholders collaborate to provide an inclusive environment …