Education Commons^™

Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting

Atlantic Marketing Journal

Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …

Staff Council Minutes, Georgia Southern University

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Minutes, Georgia Southern University

Staff Council Meeting Agenda and Minutes

No abstract provided.

Iba Newsletter [July-September 2021], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

Iact Undergraduate Certificate In Applied Creativity (Year 2 - 2019), Brian Laduca

IACT Certificate Program

At the Institute of Applied Creativity for Transformation (IACT) at ArtStreet, we seek to empower a creatively confident 21st-century student with the ability to discover, invent and innovate ambiguous ideas through a disruptive design process that will impact today’s ever-changing global world regardless of degree focus.

IACT is home to the nation’s first undergraduate certificate in Applied Creativity for Transformation. Open to undergraduate students of any major, the certificate is a first step in achieving the University of Dayton’s vision of innovation, applied creativity, entrepreneurship and community engagement for the common good.

Student Perceptions Of Engagement In A Mandatory Programatic Service Learning, Gina Fe Causin, Chay Runnels

Faculty Publications

In the hospitality industry, service-learning opportunities are particularly important for students seeking work in the meeting and event planning industry. Faculty of a hospitality program at a regional university in East Texas decided to investigate the benefits in embedding service learning activities to their hospitality courses. The study investigated student perceptions of their participation in compulsory service learning assignments were created and implemented. Service learning assignment benefited the respondents personally; it benefited the sponsoring organization; it benefited the respondents’ career goals and their own individual awareness of community issues.

Iact Undergraduate Certificate In Applied Creativity (Year 1 - 2018), Brian Laduca

IACT Certificate Program

At the Institute of Applied Creativity for Transformation (IACT) at ArtStreet, we seek to empower a creatively confident 21st-century student with the ability to discover, invent and innovate ambiguous ideas through a disruptive design process that will impact today’s ever-changing global world regardless of degree focus.

IACT is home to the nation’s first undergraduate certificate in Applied Creativity for Transformation. Open to undergraduate students of any major, the certificate is a first step in achieving the University of Dayton’s vision of innovation, applied creativity, entrepreneurship and community engagement for the common good.

Strategic Management In Small Business: An Exploratory Study, Nicholas Gary Schlereth Ph.D., Mba

Health, Exercise, and Sports Sciences ETDs

Small businesses make up approximately 98% of all businesses in the United States, but little is known about how they engage with their communities and engage in strategic management (Small Business Administration, 2016). To understand more about how small businesses engage in these practices, this study seeks to explore these topics through a technology enhanced qualitative study design (Marshall & Rossman, 2015). The study sought to replicate face-to-face interviews through an online survey with open-ended questions designed to learn from small business decision makers regarding their actions and the actions of their organizations. The study had 45 total participants from …

How Can Higher Education Institutions (Heis) Support The Development Of Entrepreneurial Mindsets In Local Communities?, Emma O'Brien, Thomas M. Cooney

Conference papers

Promoting an entrepreneurial culture through the development of entrepreneurial mindsets has become an important mission on the education and enterprise policy agenda of many governments and supranational organisations. Higher Education Institutions (HEIs) have responded to this call by developing entrepreneurship / enterprise education pedagogies that now place a greater focus on engendering entrepreneurial competencies within individuals rather than on the creation of new ventures. Such competences are relevant for all aspects of an individual’s life and may assist them in navigating the ever changing, chaotic, global world in which they live. However, some commentators have argued that this development is …