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Articles 151 - 162 of 162

Full-Text Articles in Education

The “Psychological” Contract Of Employment: A Qualitative Analysis Of Psychological Contract Violation Within English Professional Rugby Union, Mike Rayner Jan 2018

The “Psychological” Contract Of Employment: A Qualitative Analysis Of Psychological Contract Violation Within English Professional Rugby Union, Mike Rayner

Journal of Applied Sport Management

Recent research illustrates that violated psychological contracts within the sports industry can have negative consequences on organisational relationships and productivity (Barnhill & Turner, 2014; De Ruiter, Schalk, Schaveling, & van Gelder, 2016; Matthijs Bal, Chiaburu, & Jansen, 2010; Nichols, 2013). While these studies contextualise the significance of the psychological contract to organisational behaviour and volunteer practices, little is known with regard to the impact of psychological contract violation within the professional sports industry. Therefore, this study explored qualitatively how psychological contract violation affects attitudes, behavior, and organisational performance of professional rugby union players’ within England. The results illustrate that psychological …

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Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit With Athlete Endorsers, Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas Jan 2018

Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit With Athlete Endorsers, Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas

Journal of Applied Sport Management

The present study examines the effect of an athlete endorser’s race-sport fit in the decision-making process of athlete endorsed product selection. The results of this study reveal that the race of athlete endorsers can influence endorsement strategies depending on the sport associated with the athlete endorser. Perceived race-sport fit was also a key factor in creating both positive sport consumer attitudes and increased purchase intentions toward an athlete endorsed product. The findings of this study should be beneficial to athletes and sport business professionals when considering endorsement strategies for sport-related products and brands. Subscribe to JASM

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Why Teams Rebrand: Uncovering The Motives And Process Of Team Rebranding Initiatives, Patrick Walsh, Galen Clavio, Stephen D, Ross, Matthew Blaszka Jan 2018

Why Teams Rebrand: Uncovering The Motives And Process Of Team Rebranding Initiatives, Patrick Walsh, Galen Clavio, Stephen D, Ross, Matthew Blaszka

Journal of Applied Sport Management

While rebranding is very common in professional sport, little research has been devoted to this topic. In particular, no studies have examined the reasons why teams decide to make changes to their names, logos, and/or colors, and the process they go through while doing so. Through content analysis of public statements from teams and interviews with team executives, this study found five common reasons for rebranding, as well as recommendations from team executives for how to handle this process. Based on the results, practical implications are provided for teams who may be deciding to engage in some aspect of rebranding. …

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Assessing Spectator Response To Sport Sponsorships At Historically Black Colleges And Universities, Kelly Patricia Elliott, Beth A. Cianfrone, Timothy Kellison Jan 2018

Assessing Spectator Response To Sport Sponsorships At Historically Black Colleges And Universities, Kelly Patricia Elliott, Beth A. Cianfrone, Timothy Kellison

Journal of Applied Sport Management

Historically black colleges and universities (HBCUs) have a strong tradition and football following, yet they struggle financially and lack sponsorship revenue. HBCU fans are understudied, and investigating their behavior would help athletic departments. The purpose of this study was to determine HBCU football consumers’ response to sponsorships. Spectators’ team and university identification, awareness, attitude, loyalty, goodwill, gratitude, and trust of sponsors were examined in relation to purchase intentions and positive word of mouth (WOM) of sponsors. Brand loyalty and gratitude led to increased purchase intentions. Brand attitude, brand awareness, brand loyalty, and goodwill led to positive WOM. Subscribe to JASM

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Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 19 2018, Several Authors Jan 2018

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 19 2018, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

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New For Discovery: Scholarworks@Uark, Discovery Editors Jan 2018

New For Discovery: Scholarworks@Uark, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

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Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam E. Harris, Donna L. Graham Jan 2018

Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam E. Harris, Donna L. Graham

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The purpose of this study was to describe agricultural information sources available to farmers and to describe food access and availability for the people of Dangriga, Stann Creek, Belize. This study used descriptive survey research methods with convenience sampling of the general public (n=22) and of farmers (n = 38) in the summer of 2017. Farmers use a variety of agricultural information sources with the extension service cited most often, followed by friends and fellow farmers. Weather, lack of information, pests, and inadequate access to capital were of primary concern for farmers. Face-to-face meetings were used most often by extension …

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Importance Of Portfolio Building For University Students, Zoë Lauer, Casandra Cox Jan 2018

Importance Of Portfolio Building For University Students, Zoë Lauer, Casandra Cox

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

A portfolio is “a digital container capable of storing visual and auditory content including text, images, video and sound” (Abrami and Barrett, 2005, p. 2). Portfolios are becoming a priority for graduates entering creative career fields. Electronic portfolios or e-portfolios are on the rise due to advancements in technology. These e-portfolios give students and graduates the ability to showcase everything they have done inside and outside the classroom in one place. E-portfolios give employers the opportunity to view a potential employment candidate’s skills, experience, and creativity in one place. Portfolios and e-portfolios can also be used inside of the classroom …

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A Message From The Department Head Of Horticulture And Food Science, Wayne Mackey Jan 2018

A Message From The Department Head Of Horticulture And Food Science, Wayne Mackey

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

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Space Operations In The Suborbital Space Flight Simulator And Mission Control Center: Lessons Learned With Xcor Lynx, Pedro Llanos, Christopher Nguyen, David Williams, Kim O. Chambers Ph.D., Erik Seedhouse, Robert Davidson Jan 2018

Space Operations In The Suborbital Space Flight Simulator And Mission Control Center: Lessons Learned With Xcor Lynx, Pedro Llanos, Christopher Nguyen, David Williams, Kim O. Chambers Ph.D., Erik Seedhouse, Robert Davidson

Journal of Aviation/Aerospace Education & Research

This study was conducted to better understand the performance of the XCOR Lynx vehicle. Because the Lynx development was halted, the best knowledge of vehicle dynamics can only be found through simulator flights. X-Plane 10 was chosen for its robust applications and accurate portrayal of dynamics on a vehicle in flight. The Suborbital Space Flight Simulator (SSFS) and Mission Control Center (MCC) were brought to the Applied Aviation Sciences department in fall 2015 at Embry-Riddle Aeronautical University, Daytona Beach campus. This academic and research tool is a department asset capable of providing multiple fields of data about suborbital simulated flights. …

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Technology Over-Consumption: Helping Students Find Balance In A World Of Alluring Distractions, George D. Shows, Pia A. Albinsson, Tatyana B. Ruseva, Diane Marie Waryold Jan 2018

Technology Over-Consumption: Helping Students Find Balance In A World Of Alluring Distractions, George D. Shows, Pia A. Albinsson, Tatyana B. Ruseva, Diane Marie Waryold

Atlantic Marketing Journal

The last two decades has seen a fundamental shift in society with the growth in technology and the growth of social media. This shift has been embraced in the classroom as a tool to enhance the learning experience of the student. Students have experienced a fundamental shift in interaction with themselves and the world they inhabit with the exponential growth in technology and social media both inside and outside the classroom. The result is the multitasking student, who must constantly switch between a growing number of interactions. Attention spans have a finite limit, and eventually students experience an over-consumption of …

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A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo Jan 2018

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …

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