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Articles 1 - 30 of 764
Full-Text Articles in Education
Harold Hargis Photograph Collection, Jaclynn Martin
Harold Hargis Photograph Collection, Jaclynn Martin
Prints and Photographs Department
Dr. Harold Walter Hargis (1925-2015), a distinguished oral and maxillofacial surgeon, was born in Bluefield, West Virginia on June 11, 1925. His parents were Thomas and Mary Clare Hargis. Dr. Hargis made significant contributions to the field of dentistry.
He served in the U.S. Navy during World War II and subsequently pursued his education, earning a Bachelor of Science in Liberal Arts from Howard University in 1951 and a Doctor of Dental Surgery (DDS) from the same institution in 1955. During his time at Howard, he met his wife, Mary Frances Diggs, and joined the Omega Psi Phi fraternity.
After …
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Honors Theses
This research seeks to understand more about the effects of socioeconomic background on consumer behavior and its impact on the perception of brand images. Data from people of different SES were compared to understand how they view advertisements intended for different audiences and their corresponding effects. It was conducted by sending out a confidential, voluntary survey to a convenience sample targeting 100 consumers. Consumers were asked to rate statements, on a scale of one to five, for each of the research questions to assess specific aspects of their consumer attitudes and behaviors. The high SES group has a higher average …
A Strategic Audit Of A24, Jackson Bartak
A Strategic Audit Of A24, Jackson Bartak
Honors Theses
A24 is an independent film production and distribution company founded in 2012. The company performs both duties for independent films as well as television programs, and a small portion of company revenue comes from merchandise it sells in an online kiosk. As of 2021, A24 had around 300 employees while maintaining a large catalog of movies and shows. Using a focus strategy, the company targets a more cultured audience for its unique (and sometimes outright bizarre) subject matter. To achieve this, A24 attempts to cast top B-list personnel both in acting and technical roles in order to corner its market. …
Embedding Sustainability Literacy In Business School Curricula Through Reflective Pedagogy: An Exploratory Study Of Student Reflections Of The Sulitest, Ciara Nolan Dr, Cormac H. Macmahon, Olivia Freeman, Alacoque Mcalpine, Lucia Walsh, Deirdre Duffy Dr
Embedding Sustainability Literacy In Business School Curricula Through Reflective Pedagogy: An Exploratory Study Of Student Reflections Of The Sulitest, Ciara Nolan Dr, Cormac H. Macmahon, Olivia Freeman, Alacoque Mcalpine, Lucia Walsh, Deirdre Duffy Dr
Conference papers
Purpose
Sustainability has emerged as a megatrend affecting all aspects of management practice. SDG 4.7 has mandated business schools to provide education for responsible leadership and to integrate sustainability principles in their curricula. Faculty are challenged to mainstream sustainability through engaging pedagogy that inspires and offers concrete tools. Yet, pedagogy has been viewed as a key challenge to embedding sustainability in management education.
Design / Methodology / Approach
We highlight the role of reflection in promoting the enhancement of sustainability literacy in business school curricula, supporting our proposition that management education for sustainability must have a reflective dimension that engages …
Arbor Day Foundation Programs: Analysis And Recommendations, Justin Myers, Emily Alston, Cameron Claborn, Charles Erker, Braelyn Isernhagen, Jonathan Jameson
Arbor Day Foundation Programs: Analysis And Recommendations, Justin Myers, Emily Alston, Cameron Claborn, Charles Erker, Braelyn Isernhagen, Jonathan Jameson
Honors Theses
We are proposing the enhancement of the current Tree City USA program to include a special recognition program for high-achieving communities. These “Golden Oak” tree cities will be recognized each year based on a variety of metrics detailed in a new and more comprehensive program application. Recommendations:
● Updated application to include more information about both quantitative and qualitative insights
● Special recognition program awarding “Golden Oak” status to communities in village, town, city, and metropolis categories based on either percentile or benchmarking system
● A cumulative “Golden Oak” award given to the State that achieves the highest percentage of …
Ua12/2/1 Best Of The Hill, Wku Student Affairs
Ua12/2/1 Best Of The Hill, Wku Student Affairs
WKU Archives Records
Special edition of the College Heights Herald, includes articles:
- Spainhoward, Emma. Editor’s Letter
- WKU Favorites
- Adjusting to Apartment Life During a Pandemic
- Food & Drink
- Things to Do
- Miscellaneous
- Clothing & Gifts
Trader Joe's Case Study, Madisson Magee
Trader Joe's Case Study, Madisson Magee
Honors Theses
My senior project is focused around analyzing Trader Joe’s business model and writing a case study focusing on the management strategies of the company. I wanted to know what made them so successful and recognizable as brand in the grocery store industry. My case study is based off of a Harvard Business School published case. Not only did I want to understand their success, but also what factors impact them and what issues they face in maintaining a successful business model. To do this, I analyzed many aspects of their company, where they stand against competitors and internal and external …
Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen
Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen
Honors Theses
The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …
How To Sell A Dinosaur Club Curriculum, Ronit Gandhi, Lilly Zhou
How To Sell A Dinosaur Club Curriculum, Ronit Gandhi, Lilly Zhou
Honors Expanded Learning Clubs
After school club that reads "How to Sell a Dinosaur" that integrates creativity and abstract thinking into an advertising-focused experience.
Ua12/2/1 Fit 2020, Wku Student Affairs
Ua12/2/1 Fit 2020, Wku Student Affairs
WKU Archives Records
Special edition of the College Heights Herald regarding fitness, includes articles:
- Dees, Marshall. Nostalgic Fun for the Child in You
- Rock Steady, Rock Strong – Boxing
- Dowell, Macie. Red Towel Workouts
- Bowling Green Course Welcomes New Golfers – Bowling Green Parks & Recreation
- Get Out, Get Fit – Parks
- Gym Jams
Green Delivery: An Arbor Day Foundation Partnership Program, Vincent Malene, Sarah Schilling, David Petersen, Anthony Hare, Cassandra Arritt, Ross Grieb
Green Delivery: An Arbor Day Foundation Partnership Program, Vincent Malene, Sarah Schilling, David Petersen, Anthony Hare, Cassandra Arritt, Ross Grieb
Honors Theses
No abstract provided.
Ua12/2/1 Housing Guide, Wku Student Affairs
Ua12/2/1 Housing Guide, Wku Student Affairs
WKU Archives Records
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
- Wysong, Morgan. Greek Hand-Me-Down Home – Cabell Castle, Phi Gamma Delta
- Norvell, Abbey. 3 Ways to Resolve Roommate Conflicts
- Wysong, Morgan. Décor Dupes
- Crawford, Ashlyn. House Hunting on the Hill
- Harper, Beckah. DIY Natural Cleaners
- Harper, Beckah. Becoming a Plant Parent
- Hughes, Gabe. What’s In Your Fridge?
- Brandt, Jess. What to Look for In a Lease
- Brandt, Jess. What Dorm Personality Are You? – McLean Hall, Hilltopper Hall, Minton Hall, Meredith Hall, Pearce-Ford Tower
Beneficiary Foci Types And Performance Appeals In Green Advertising, Dooyoung Choi, Ha Kyung Lee
Beneficiary Foci Types And Performance Appeals In Green Advertising, Dooyoung Choi, Ha Kyung Lee
STEMPS Faculty Publications
In green advertising, the message focus is often associated with one of two benefits: the self-benefit focus and the other-benefit focus. However, determining which of the two benefit foci is more effective in generating positive consumer responses is still debatable. To explain the complexity of the mixed findings, we have explored advertising appeals that influence the perception of the environmental performance of the product, or green performance perception. Specifically, we have examined the self- and other-benefit types with three performance-based appeals (before, after, and before–after appeals) in relation to perceived green performance and brand attitudes. A 2 × 3 ANOVA …
#Fomo: How The Fear Of Missing Out Drives Consumer Purchase Decisions, Michelle Van Solt
#Fomo: How The Fear Of Missing Out Drives Consumer Purchase Decisions, Michelle Van Solt
FIU Electronic Theses and Dissertations
This research focuses on consumers’ experiential purchase decisions motivated by the fear of missing out (FOMO). I propose that consumers are more likely to attend an event when individuals with whom they have strong (weak) interpersonal ties will be present, because consumers will experience higher (lower) levels of FOMO. The results of one qualitative and four quantitative studies, including a behavioral study, demonstrate that purchase intent is higher when participants imagine that their close friends (i.e., strong ties) will attend, an effect mediated by FOMO and anticipated regret. Furthermore, the type of experience (i.e., ordinary, extraordinary) moderates the relationship of …
Harnessing The Power Of Gold, Christopher Hunt
Harnessing The Power Of Gold, Christopher Hunt
Academic Leadership Academy
Consistent branding at WMU has been the topic of many on-campus discussions in 2017. The Strategic Management Executive Council (SMEC) identified brand and communication consistency and continuity as a risk priority. As part of that risk assessment, a Collaborative Risk/Opportunity Management (CRŌM) team has been assigned to evaluate the following issues: •Many units are still not aligning with established brand messages and design guidelines, diffusing marketing efforts. •Lacking clear voice for the University. •Internal communication occurs in silos, so people do not get the full picture; especially a problem with part-time staff and faculty, impacting overall staff morale. •Under-empowered University …
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
Senior Honors Theses
LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.
Impact Report 2018: Equity And Excellence, Illinois Mathematics And Science Academy
Impact Report 2018: Equity And Excellence, Illinois Mathematics And Science Academy
Impact Reports
For over 30 years, the Illinois Mathematics and Science Academy (IMSA) has pioneered the future of science, technology, engineering and mathematics (STEM) education through its two legislative charges: 1) to provide a uniquely challenging education for students talented in the areas of mathematics and science; and 2) to stimulate further excellence for all Illinois schools in mathematics and science. IMSA champions these goals through:
- Residential education: Helping talented 10th-12th graders representing over 93% of Illinois counties to date reach their fullest potential.
- Student and educator outreach: Leading the charge to continually innovate K-12 STEM education, creating a strong and diverse …
The Role Of Customer Attitudes In Building The Reputation Of A Company Sponsoring Sport Events, Dong Jun Rew, Jin-Woo Kim, Yong-Chae Rhee
The Role Of Customer Attitudes In Building The Reputation Of A Company Sponsoring Sport Events, Dong Jun Rew, Jin-Woo Kim, Yong-Chae Rhee
Teaching and Learning Faculty Publications and Presentations
This study examines the relationship between sponsorship-fit and customer’s attitude toward the sponsorship, and explains the effect of customer’s attitude on the relationship between sponsorship-fit and firm reputation. Specifically, the effect of customer’s attitude is analyzed as mediator in the relationship between sponsorship-fit and customer-based firm reputation. Regression analysis and Partial Least Square Structural Equation Modeling (PLSSEM) are employed to test the research hypotheses. Empirical findings show the importance of sponsorship-fit affects change in customer attitude customer’s attitude mediates the relationship between sponsorship fit and firm reputation.
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Liberal Vs. Professional Advertising Education: A National Survey Of Practitioners, Robin Spring, Alex Nesterenko
Peer Reviewed Articles
The issue of liberal vs. professional education is central to the conversation about advertising education. Practitioners influence the development of advertising curricula, so it is necessary to have data representing their views. A national survey was conducted with 366 practitioners in the United States. Findings show that practitioners believe a four-year college degree is important. They also believe that the best educational format includes a balance of liberal and professional education. Practitioners believe soft skills should be taught, though the most attainable entry-level jobs require digital technology skills. Digital technology also is identified as the most significant challenge for the …
Structural Factors Affecting Marketing At Wmu, Joe Vanderbos
Structural Factors Affecting Marketing At Wmu, Joe Vanderbos
Academic Leadership Academy
This capstone project started with a goal of answering two questions: 1) What structural barriers do WMU staff perceive to prevent the university from creating a more unified, responsive approach to marketing? 2) What organizational structure would lead to a more unified, responsive approach to marketing at WMU?
Competing With Free: An Analysis Of The Effects Of Tennessee Promise On Freshman Enrollment In Four-Year Colleges And Universities, Vicki Clark
Doctoral Dissertations and Projects
In 2014, Tennessee’s governor, Bill Haslam, introduced Tennessee Promise - legislation that enabled Tennessee high school and home school graduates to attend two years of tuition-free higher education at qualifying institutions. In the fall of 2015, Tennessee’s four-year colleges and universities experienced a significant decline in freshman enrollment. This quantitative descriptive study uses the theories of human capital, social capital, and marketing service theory to examine the impact of free tuition on the college choice. Four hundred twelve Tennessee Promise students answered survey questions, demonstrating the impact of Tennessee Promise funds on their decision to attend college and on the …
Impact Report 2017: Imsa30, The Promise And Power Of Imsa, Illinois Mathematics And Science Academy
Impact Report 2017: Imsa30, The Promise And Power Of Imsa, Illinois Mathematics And Science Academy
Impact Reports
The State of Illinois launched the Illinois Mathematics and Science Academy (IMSA), which is recognized as the world's leading teaching and learning lab for imagination and inquiry, in collaboration with business, education, and science leaders. For 30 years, IMSA has pioneered the future of science, technology, engineering, and math (STEM) education through its two legislative charges: 1) to provide a uniquely challenging education for students talented in the areas of mathematics and science and 2) to stimulate further excellence for all Illinois schools in mathematics and science. IMSA champions these goals through:
New STEM teaching models: leading the charge to …
27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce
27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce
Mahurin Honors College Capstone Experience/Thesis Projects
College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …
Current Trends In Communication Graduate Degrees: Survey Of Communications, Advertising, Pr, And Imc Graduate Programs, Keith A. Quesenberry, Michael K. Coolsen, Kristen Wilkerson
Current Trends In Communication Graduate Degrees: Survey Of Communications, Advertising, Pr, And Imc Graduate Programs, Keith A. Quesenberry, Michael K. Coolsen, Kristen Wilkerson
Business Educator Scholarship
© AEJMC 2015. A survey of 61 master’s degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master’s degree programs as research predicts a continued increase in demand for master’s education over the next decade. Survey results are compared against overall education trends such as the growth of nontraditional students, increase in online education delivery, and the increase of for profit universities.
Adpr 450/850: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Benchmark Portfolio, Ming Wang
UNL Faculty Course Portfolios
I decided to join the Peer Review of Teaching program to achieve the following three objectives: to better align course objectives with course content, to improve ways of documenting and assessing student learning, and to fit the course into the broader curriculum.
Participation in the Peer Review of Teaching program has been most illuminating and beneficial. I got to focus on tackling three tangible objectives for my ADPR 450/850 Public Relations Theory and Strategy class. Then I got to apply many ideas introduced in this program, such as backward design principle and assessment methods, in my teaching. I had the …
Advertising Higher Education In Romania, Anca C. Micu, Madalina Moraru
Advertising Higher Education In Romania, Anca C. Micu, Madalina Moraru
WCBT Faculty Publications
Romania, a former communist country in Eastern Europe, saw the iron curtain lifted in 1989, and started at that time the transition to a free market economy. The past couple of decades encompass extraordinary changes in the economic structure and environment, with state monopolies being dissolved and private companies entering the market and competing in western manner. The Romanian conversion from central planning to a market-oriented economy provides a fascinating laboratory for research in economic theory and practice (Hefner and Woodward 1999). With the advent of a free market economy and a competitive environment, advertising exited its dormant communist stage …
Iwu Alumnus To Talk About Career In Advertising, Mallika Kavadi
Iwu Alumnus To Talk About Career In Advertising, Mallika Kavadi
News and Events
No abstract provided.
Adpr 357: Account Planning—A Peer Review Of Teaching Project Benchmark Portfolio, Sriyani Tidball
Adpr 357: Account Planning—A Peer Review Of Teaching Project Benchmark Portfolio, Sriyani Tidball
UNL Faculty Course Portfolios
A course portfolio investigating student learning in ADPR 357, complete with case studies of student work.
Social Media: Changing Advertising Education, Deborah A. Lester
Social Media: Changing Advertising Education, Deborah A. Lester
Faculty Articles
Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …
How Much Do U.S. University Students Know, And Want To Know, About Sustainability And Green Building? The Findings Of A Survey, And Possible Implications For General Elective Curriculum., Jeremy R. Farner
Purdue Polytechnic Masters Theses
Using the survey approach, this investigation examined the attitudes and interest of college students at two universities in different geographic locations within the United States. Approximately 24,000 students from all disciplines and majors at Weber State University (WSU) in Utah, and 4,000 at Purdue University in Indiana, were invited to participate in a study to determine current knowledge, familiarity, and interest in topics within the sustainability and Green Building educational arena. The goal of this study was to determine what students already know, would like to know, and how much interest there would be in developing …