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Articles 211 - 240 of 249
Full-Text Articles in Tourism and Travel
Resetting Coastal And Marine Tourism In A Post-Covid World, Alan Fyall, Sergio Alvarez, Robertico Croes, Jorge Ridderstaat, Maksim Godovykh
Resetting Coastal And Marine Tourism In A Post-Covid World, Alan Fyall, Sergio Alvarez, Robertico Croes, Jorge Ridderstaat, Maksim Godovykh
Rosen Research Review
Marine and coastal zones have long been exploited for tourism revenue, and the health of many coastal and marine environments has declined. The near-global shutdown of tourism due to the COVID-19 pandemic has offered a unique opportunity to rebuild the tourism industry using a new model. Researchers from UCF Rosen College of Hospitality Management joined a team of international researchers to present a framework for such change at the 2022 United Nations (UN) Ocean Conference in Lisbon.
Vulnerability And Resilience In A Tourism Destination, Sergio Alvarez, Alan Fyall
Vulnerability And Resilience In A Tourism Destination, Sergio Alvarez, Alan Fyall
Rosen Research Review
In an industry that is critically vulnerable to hazards, some destinations are hit harder than others by the same or similar events. UCF Rosen College of Hospitality Management researchers, Dr. Sergio Alvarez and Dr. Alan Fyall, have developed a conceptual model that sees the destination's vulnerability as the sum of its physical, social-cultural, economic, ecological/environmental, and institutional vulnerabilities, nestled within its level of exposure to different hazards. Their framework offers to better equip destination management organizations (DMOs) by identifying vulnerabilities and facilitating more effective planning and decision making.
How Hurricanes Impact Florida's Tourism Industry, Arthur Huang
How Hurricanes Impact Florida's Tourism Industry, Arthur Huang
Rosen Research Review
Almost every year, hurricanes bear down upon the state of Florida. The storms appear to be growing in occurrence and severity. While the media cover the damage and death toll, the impacts on the state's critical tourism sector remain largely anecdotal. The full story lies buried in data. Dr. Arthur Huang from UCF's Rosen College of Hospitality Management has investigated different data sets to understand the impact of hurricanes on the tourism industry. What has been uncovered has significance not only for Florida but for tourism sectors elsewhere affected by these giant storms.
Estimate Tourism Model Choice For Pilgrim In The Way Of St. James: The Portuguese Way, Rosa Conde, Ana Pinto Borges, Isabel Neira Gómez, Elvira Viera
Estimate Tourism Model Choice For Pilgrim In The Way Of St. James: The Portuguese Way, Rosa Conde, Ana Pinto Borges, Isabel Neira Gómez, Elvira Viera
Articles
The purpose of this study is to examine how the characteristics of the pilgrims and the attributes of travel influence the choose of the Portuguese. It is important to understand the choices tourists make. This study identifies the factors that influence the tourists’ choice of way. The analysis is based on the official statistics of the Portuguese Way of Santiago between 2003 and 2020.
The study provides several important findings concerning tourism’s model choice. Understanding the tourists’ modal choice behavior help public and private organizations to develop appropriate marketing strategies.
The probit model is used to model a relationship between …
Bringing The Past To Life: Co-Creating Tourism Experiences In Historic House Tourist Attractions, Jacqueline Doyle, Felicity Kelliher
Bringing The Past To Life: Co-Creating Tourism Experiences In Historic House Tourist Attractions, Jacqueline Doyle, Felicity Kelliher
Articles
This ethnographic study concentrates on the co-creation of experiential value between the tourist and tour guide in a single historic tourism site; Huntingdon Castle, Ireland. Built upon the principles of service dominant logic, the research explores how storytelling acts as an engagement platform and value enhancing strategic resource. In doing so, it impels the value co-creation journey and shapes the tourist’s experience. Observation is coupled with qualitative interviews to capture the dual perspective of both guides and tourists. Findings exhibit the co-creation process through the performance of stories; how and when people derive pleasure (value); the influencing aspects of the …
Erasing The Past For Marketability: The Effects Of Selling National Myth In Ybor City's Public Historical Narrative, Janine A. Galindo
Erasing The Past For Marketability: The Effects Of Selling National Myth In Ybor City's Public Historical Narrative, Janine A. Galindo
Graduate Thesis and Dissertation 2023-2024
Ybor City is a historical neighborhood in Tampa, Florida, and a tourist attraction known for its immigrant roots and once-thriving cigar industry. This thesis places Ybor City into the context of the burgeoning heritage tourism market, examining how cities financially reliant on tourism often sanitize their public historical narrative. I identify the main actors involved in Ybor City's marketing and preservation by investigating contemporary newspaper articles and multiple National Park Service documents, thereby uncovering the motivations and decisions that led to Ybor's cultural image of a bustling, relatively peaceful early 20th-century "Latin" community. To correlate Ybor's aestheticized public image with …
The Value Of The Serious Leisure Perspective In Understanding Cultural Capital Embodiment In Festival Settings, Giulia Ressetti, Bernadette Quinn
The Value Of The Serious Leisure Perspective In Understanding Cultural Capital Embodiment In Festival Settings, Giulia Ressetti, Bernadette Quinn
Presentations
Festivals have been conceptualised as serious leisure activities as well as arenas for cultural capital acquisition and embodiment. However, there is still theoretical confusion surrounding the process of cultural embodiment, especially in leisure practices. This paper suggests that the serious leisure perspective, in combination with cultural capital ideas, offer a means of deepening understanding of how cultural capital can be embodied in festival settings. To make its arguments, the paper draws on qualitative data collected at two long-established literary festivals, one in Ireland and one in Italy. Observations and interviews with festival participants were used to develop an understanding of …
Tourists' Perceptions Of And Reactions To Child Sex Tourism: An Exploratory Qualitative Investigation, Joshua Aston, Jun Wen, Shaohua Yang
Tourists' Perceptions Of And Reactions To Child Sex Tourism: An Exploratory Qualitative Investigation, Joshua Aston, Jun Wen, Shaohua Yang
Research outputs 2022 to 2026
Purpose: Using a qualitative approach, this cross-disciplinary study integrating modern slavery, tourism and marketing expertise outlines Chinese outbound tourists' perceptions of and reactions to issues related to child sex tourism.
Design/methodology/approach: In total, 27 in-depth interviews were conducted, and data were analysed. Manual coding was chosen as an efficient method to process qualitative interview data given the relatively small sample size in this study.
Findings: Three main themes emerged from analysis: (1) tourists' negative perceptions of child sex tourism; (2) tourist boycotts against child sex tourism destinations and activities as reactions to this socially deviant and illegal phenomenon and (3) …
Covid-19 Two Years On: A Review Of Covid-19-Related Empirical Research In Major Tourism And Hospitality Journals, Songshan (Sam) Huang, Xuequn Wang
Covid-19 Two Years On: A Review Of Covid-19-Related Empirical Research In Major Tourism And Hospitality Journals, Songshan (Sam) Huang, Xuequn Wang
Research outputs 2022 to 2026
Purpose: This study aims to provide a timely review of the COVID-19-related empirical research published in 19 quartile one (Q1) and quartile two (Q2) tourism and hospitality journals in social science citation index (SSCI).
Design/methodology/approach: A total of 407 COVID-19-related empirical papers were collected from the 19 SSCI Q1 and Q2 tourism and hospitality journals via Scopus database. Thematic content analysis was supplemented with Leximancer software to identify the research themes/subthemes, research methods and countries/regions of research.
Findings: The study found studies of COVID-19’s impact on consumer behaviour predominate in number, followed by studies on response actions and recovery strategies, …
Can Tourism Market Diversification Mitigate The Adverse Effects Of A Blockade On Tourism? Evidence From Qatar, Ghialy Yap, Shrabani Saha, Nelson O. Ndubisi, Saif S. Alsowaidi, Ali S. Saleh
Can Tourism Market Diversification Mitigate The Adverse Effects Of A Blockade On Tourism? Evidence From Qatar, Ghialy Yap, Shrabani Saha, Nelson O. Ndubisi, Saif S. Alsowaidi, Ali S. Saleh
Research outputs 2022 to 2026
This study examines the effects of an unfavorable political event or environmental hostility, namely, a blockade affecting international tourist inflows, and how tourism market diversification (TMD) could mitigate the adverse effects in the case of Qatar. To quantify these effects, we adopted a standard tourism-demand model and augmented it with a Herfindahl index (HI) for the geographical diversification of tourism exports, a dummy variable for the blockade, and an interaction variable. We further analyzed the tourist inflows from various regions using regional dummies and their interaction terms to capture the different impacts of the blockade on Qatar’s inbound tourists from …
Gen Z And The Flight Shame Movement: Examining The Intersection Of Emotions, Biospheric Values, And Environmental Travel Behaviour In An Eastern Society, Ante Mandić, Sandeep K. Walia, S. Mostafa Rasoolimanesh
Gen Z And The Flight Shame Movement: Examining The Intersection Of Emotions, Biospheric Values, And Environmental Travel Behaviour In An Eastern Society, Ante Mandić, Sandeep K. Walia, S. Mostafa Rasoolimanesh
Research outputs 2022 to 2026
Using the norm activation model (NAM), our research delves into the impact of environmental concerns, and environmental self-assets on environmentally responsible travel behaviour (ENVRB), and the role of affective constructs (love for nature [LNA], respect for nature and flight shame) on travelling behaviour among Generation Z in India. Through a prediction-oriented and exploratory approach using partial least squares–structural equation modeling (PLS-SEM), our study reveals strong effects of environmental concerns and self-assets on responsible travel behaviour, and the mediating role of LNA in these relationships; the mediating role of respect for nature was insignificant. Furthermore, flight shame emerges as a strong …
Tourism Experiences Reduce The Risk Of Cognitive Impairment In The Chinese Older Adult: A Prospective Cohort Study, Qian Li, Zheng Guo, Fangli Hu, Mengfei Xiao, Qiang Zhang, Jun Wen, Tianyu Ying, Danni Zheng, Youxin Wang, Song Yang, Haifeng Hou
Tourism Experiences Reduce The Risk Of Cognitive Impairment In The Chinese Older Adult: A Prospective Cohort Study, Qian Li, Zheng Guo, Fangli Hu, Mengfei Xiao, Qiang Zhang, Jun Wen, Tianyu Ying, Danni Zheng, Youxin Wang, Song Yang, Haifeng Hou
Research outputs 2022 to 2026
Background: Given the etiological complexity of cognitive impairment, no effective cure currently exists for precise treatment of dementia. Although scholars have noted tourism’s potential role in managing cognitive impairment and mild dementia, more robust empirical investigation is needed in this area. This study aimed to examine the associations between tourism and cognitive impairment and dementia in older Chinese adults. Method: From a nationwide community-based cohort, 6,717 individuals aged ≥ 60 were recruited from 2011 to 2014, of whom 669 (9.96%) had had at least one tourism experience in the 2 years prior to enrollment. All the participants were then prospectively …
Exploring Perceptions Of Travel-Eligible Individuals With Dementia And Hotel Operators, Jun Wen, Danni Zheng, Yangyang Jiang, Haifeng Hou, Ian Phau, Wei Wang
Exploring Perceptions Of Travel-Eligible Individuals With Dementia And Hotel Operators, Jun Wen, Danni Zheng, Yangyang Jiang, Haifeng Hou, Ian Phau, Wei Wang
Research outputs 2022 to 2026
Although people with dementia have leisure travel needs, no scholars appear to have empirically explored how to meet this group’s needs as hotel guests. To bridge this research gap in tourism literature, the current study employed in-depth interviews to collect first-hand data from 15 travel-eligible tourists with early-stage dementia and 15 senior luxury hotel managers in China. Specifically, six key themes were extracted from Chinese hotel guests with dementia. Hotel managers’ commentary on meeting travel-eligible tourists with dementia’ needs during leisure travel led to three themes. Innovatively, this study further sheds light on possible contributions the tourism and hospitality industry …
Understanding Tourists’ Dining Behaviors At Traditional Chinese Nutraceutical Restaurants, Jong-Hyeong Kim, Fangli Hu, Jun Wen, Haifeng Hou
Understanding Tourists’ Dining Behaviors At Traditional Chinese Nutraceutical Restaurants, Jong-Hyeong Kim, Fangli Hu, Jun Wen, Haifeng Hou
Research outputs 2022 to 2026
Nutraceutical restaurants providing medical and/or health benefits have become an emerging market; however, the underlying factors and the mechanism explaining dining behaviours in nutraceutical restaurants remain unknown. This study utilized a mixed-methods approach to bridge this research gap. An exploratory qualitative interview was conducted to identify the determinants of patronage behaviour at nutraceutical restaurants. We further conducted a quantitative study utilizing an extended value-attitude-behaviour model to provide quantitative evidence. The results showed that health, cultural values, and social norms significantly influenced customers’ attitudes, thus leading to their revisit intentions. Furthermore, we found a significant role of social norms in determining …
Resilient Leadership In Hospitality And Tourism Enterprises: Conceptualization And Scale Development, Jiangchi Zhang, Chaowu Xie, Songshan (Sam) Huang
Resilient Leadership In Hospitality And Tourism Enterprises: Conceptualization And Scale Development, Jiangchi Zhang, Chaowu Xie, Songshan (Sam) Huang
Research outputs 2022 to 2026
Purpose: This study aims to conceptualize the dimensions of resilient leadership and develop the resilient leadership scale (RLS) through three studies. Design/methodology/approach: In Study 1, based on interviews with 77 leaders and 8 junior employees, a seven-factor resilient leadership model was constructed. In Study 2, exploratory factor analysis (n = 237) was conducted to refine the initial items. In Study 3, confirmatory factor analysis (n = 610) was performed to validate the dimensional structure identified in Study 2, and different types of validity of the RLS were assessed. Findings: The validated RLS composed of seven dimensions: contingency planning, improvisation, adaptive …
Talent Management And Sustainable Performance In Travel Agents: Do Green Intellectual Capital And Green Servant Leadership Matter?, Yehia Shihata Elzek, Mohammad Soliman, Hafidh Al Riyami, Noel Scott
Talent Management And Sustainable Performance In Travel Agents: Do Green Intellectual Capital And Green Servant Leadership Matter?, Yehia Shihata Elzek, Mohammad Soliman, Hafidh Al Riyami, Noel Scott
Research outputs 2022 to 2026
Talent management (TM) can contribute to improving sustainable business performance in the face of a competitive and socially responsible environment. The use of TM to improve tourism staff skills and motivation is contentious, given such jobs are seen as routine and low-paid. Indeed, the precise processes through which TM techniques support sustained performance outcomes in tourism enterprises requires examination. This paper provides empirical evidence for the impact of TM practices on sustainable organizational performance (SOP). This effect of TM on performance is mediated by green intellectual capital (GIC). The moderating role of green servant leadership (GSL) on the link between …
The Impact Of The Intensity Of Media Use On Potential Tourists’ Risk Perception And Travel Protective Behavioral Intentions In Covid-19, Ruihong Sun, Xinliang Ye, Jianping Tang, Jiexi Yang, Noel Scott
The Impact Of The Intensity Of Media Use On Potential Tourists’ Risk Perception And Travel Protective Behavioral Intentions In Covid-19, Ruihong Sun, Xinliang Ye, Jianping Tang, Jiexi Yang, Noel Scott
Research outputs 2022 to 2026
Introduction: In light of the COVID-19 pandemic, there is an increased need for potential travelers to gather information about their trips to mitigate perceived risks. This study aims to understand the relationship between the intensity of media use (both new and traditional), epidemic risk perception, and tourism protection behavior intention among potential tourists. Methods: A total of 491 valid questionnaires were collected in Shanghai, China. Factor analysis, path analysis, and effect analysis were conducted using SPSS and AMOS to examine the impact of different media types on epidemic risk perception and tourism protection behavior. Results: The findings indicate a positive …
Canine Cognitive Dysfunction Syndrome And Pet Tourism, Jun Wen, Fangli Hu, Joshua Aston
Canine Cognitive Dysfunction Syndrome And Pet Tourism, Jun Wen, Fangli Hu, Joshua Aston
Research outputs 2022 to 2026
Highlights:
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Introduces canine cognitive dysfunction syndrome into the tourism literature
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Describes the nexus between canine cognitive dysfunction syndrome and pet tourism
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Highlights travel-related benefits for aging pets
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Discusses the need to consider travel a non-pharmacological intervention for pets
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Presents an interdisciplinary discussion to develop this niche market
The Viking Age As A Themed Experience: Representing Hitorical Narrative Through Research Based Design, Edward D. Macpherson
The Viking Age As A Themed Experience: Representing Hitorical Narrative Through Research Based Design, Edward D. Macpherson
Graduate Thesis and Dissertation 2023-2024
I intend to design an interactive educational experience that teaches guests about the culture, society, and beliefs of Scandinavian peoples during the Viking age. The concepts are illustrated through a dynamic narrative designed to be experienced through exploration of a themed environment. Immersion into the narrative is intended to instill a sense of active participation with the culture itself. This interaction is intended to inspire guests to further investigate the culture and history outside the limits of the experience. These qualities, unique to an immersive environmental themed experience, capture the lasting attention of an audience such as other mediums may …
2022-23 Winter Texan Report, Arjun Singh, Xiaojing Sheng, Edelyn Barcena
2022-23 Winter Texan Report, Arjun Singh, Xiaojing Sheng, Edelyn Barcena
Business and Tourism Research Center Reports
No abstract provided.
Implications Of An Exogenous Shock (Covid-19) On Wine Tourism Business: A Portuguese Winery Perspective, Alexandre Guedes, Britta Niklas, Robin M. Back, Joao Rebelo
Implications Of An Exogenous Shock (Covid-19) On Wine Tourism Business: A Portuguese Winery Perspective, Alexandre Guedes, Britta Niklas, Robin M. Back, Joao Rebelo
Faculty Scholarship and Creative Works
This study investigates the impact of an exogenous and unexpected shock (COVID-19) on the wine tourism business from the winery's perspective. A sample of 146 Portuguese wineries was surveyed. The econometric results show that the share of wine tourism sales, the amount of dependence on exports and the assertiveness of brand recognition have a structural effect on direct-to-consumer tasting room wine sales, even when the winery's business is disrupted by a shock that degrades the dynamics and flows of international trade. The research establishes a starting point that allows to understand the implications of an exogenous shock on the structure …
Editorial, Faizan Ali
Editorial, Faizan Ali
Journal of Global Hospitality and Tourism
I am pleased to present the third issue of Journal of Global Hospitality and Tourism (JGHT), Volume 2, Issue 1. This issue focuses on ensuring the journal’s scope and strengthening its position in both conceptual developments and practical applications in global hospitality and tourism through publication of five quality manuscripts and 2 academic viewpoints: five full papers that underwent rigorous double-blind reviewing, an academic viewpoint, and an industry viewpoint. The present issue of JGHT contains five full papers, written by fourteen authors located in four different countries and affiliated with eight different universities.
A Design Concept For A Tourism Recommender System For Regional Development, Leyla Gamidullaeva, Alexey Finogeev, Mikhail Kataev, Larisa Bulysheva
A Design Concept For A Tourism Recommender System For Regional Development, Leyla Gamidullaeva, Alexey Finogeev, Mikhail Kataev, Larisa Bulysheva
Information Technology & Decision Sciences Faculty Publications
Despite of tourism infrastructure and software, the development of tourism is hampered due to the lack of information support, which encapsulates various aspects of travel implementation. This paper highlights a demand for integrating various approaches and methods to develop a universal tourism information recommender system when building individual tourist routes. The study objective is proposing a concept of a universal information recommender system for building a personalized tourist route. The developed design concept for such a system involves a procedure for data collection and preparation for tourism product synthesis; a methodology for tourism product formation according to user preferences; the …
Host Perceptions Of Socio-Cultural Impacts Of Volunteer Tourism In Vietnamese Farm Communities, Tuan Nien Tran
Host Perceptions Of Socio-Cultural Impacts Of Volunteer Tourism In Vietnamese Farm Communities, Tuan Nien Tran
Theses, Doctoral
Volunteer tourism has grown significantly, contributing enormous economic, environmental, and socio-cultural impacts to host communities over 20 years (Aquino & Andereck, 2018; Lee & Zhang, 2019; Olsen et al., 2021). There appears to be limited research on the impacts of volunteer tourism on host communities, especially the socio-cultural impacts. The academic literature lacks an agreed framework to understand the socio-cultural impacts (Zamani-Farahani & Musa, 2012). The aim of this study is to provide an in-depth understanding of the socio-cultural impacts of volunteer tourism in Vietnamese farms on the host communities. Drawing on the multiple forms of capital perspectives and theoretical …
Does Covid Have An Effect On Consumer Behavior Towards Vacation Rental Homes?, Whitney Wiley
Does Covid Have An Effect On Consumer Behavior Towards Vacation Rental Homes?, Whitney Wiley
Honors Theses and Capstones
While Covid has significantly impacted the tourism industry, this research study analyzes the effect of the pandemic on consumers’ behavior towards vacation rental homes. More specifically, it focuses on the three main stages of vacation rental: the choice, booking, and stay. A qualitative research approach was used along with primary data collection. Interviews with individuals in Gen Z were collected in a semi-structured format with open-ended questions. The findings reveal that consumers are now more likely to choose vacation rental homes over other accommodations due to the space and privacy that rental homes provide. As a result of Covid, individuals …
Steep But Not Deep: A Critical Review Of Climate Change Effects On Nh Ski Areas And Their Consumer Population, Stephanie Menard
Steep But Not Deep: A Critical Review Of Climate Change Effects On Nh Ski Areas And Their Consumer Population, Stephanie Menard
Honors Theses and Capstones
Climate change presents a significant challenge to the global tourism industry, particularly for sectors reliant on natural resources, such as the New Hampshire ski industry. This thesis investigates how ski resorts across the state are addressing the effects of climate change and adjusting to evolving consumer behavior to strategically position themselves for the future. The study’s research questions are focused on understanding the current tactics being employed by ski resorts and how consumer choices may be affected by climate change effects on the industry. To explore these questions, informational interviews with four industry professionals and a consumer survey were conducted. …
‘We And Our Stories’: Constructing Food Experiences In A Unesco Gastronomy City, Eerang Park, Kaewta Muangasame, Sangkyun Kim
‘We And Our Stories’: Constructing Food Experiences In A Unesco Gastronomy City, Eerang Park, Kaewta Muangasame, Sangkyun Kim
Research outputs 2014 to 2021
The experiential elements of food tourism can be transformed into meaningful experiences of local food heritage and identity in the context of a UNESCO Creative City of Gastronomy. From a local stakeholder perspective, six key drivers at three phases of the food experience are identified, and each driver involves several local elements that are coordinated and staged in various modes to create and develop four sequential food experiences. The pre-travel stage should focus on enhancing potential tourist’s awareness of the UNESCO designation. The on-site food experience is found to be twofold: exposure to the local food environment and the actual …
Site, Sight, Swipe, Prada Marfa: A Case Study In Public Art, Cultural Tourism, And Image-Based Social Media Engagement, Ha'ani Joy Hogan
Site, Sight, Swipe, Prada Marfa: A Case Study In Public Art, Cultural Tourism, And Image-Based Social Media Engagement, Ha'ani Joy Hogan
Graduate Thesis and Dissertation 2023-2024
Through a case study of Prada Marfa, a site-specific public art sculpture located in West Texas, this dissertation examines the connection of public art, cultural tourism, and image-based social media engagement. Little scholarship that combines all three areas of study exists. To fill this gap, this study incorporates five methods of research to determine how one public art sculpture's existence can contribute to its surrounding community by prompting economic activity and influencing the way that community is seen through a public lens. The five methods encompass a historical analysis of news articles about The City of Marfa and Prada …
Validation Of An Operationalized Model Of Iso-Ahola’S Theory Of Tourism Motivation: A Case In Point-To-Point Suborbital Space Travel, Brian T. Musselman, Scott R. Winter
Validation Of An Operationalized Model Of Iso-Ahola’S Theory Of Tourism Motivation: A Case In Point-To-Point Suborbital Space Travel, Brian T. Musselman, Scott R. Winter
Journal of Aviation/Aerospace Education & Research
The purpose of the study was to validate Snepenger, King, Marshall, and Uysal’s (2006) model of Iso-Ahola’s (1982) theory of tourism motivation for use in point-to-point suborbital space tourism research. No previous research was discovered, which assessed point-to-point suborbital space flight within the theoretical foundation of the theory of tourism motivation. Snepenger et al.’s (2006) model was assessed as published, and exploratory factor analysis (EFA) failed to produce data fitting the four dimensions. The researchers modified the item descriptions based on research. Using a second sample, the modified model was assessed. EFA produced four factors with adequate convergent and discriminant …
Propaganda Of Car Ecotourism In Glacier National Park, Hanna Y. Mohammed
Propaganda Of Car Ecotourism In Glacier National Park, Hanna Y. Mohammed
Honors Undergraduate Theses
This paper discusses the promotion of car ecotourism and its impact on Glacier National Park. Coinciding with the creation of the park's flagship Going-to-the-Sun Road from 1921 to 1932, both the state and the private sector presented the image of the newly commodified automobile as a vehicle to explore nature with. Historically, national parks have served the interests of the middle and upper classes, by suppressing marginalized communities, primarily through forced relocation in order to clear the lands for creation of the parks. The public's conception of the “wilderness” drastically changed during the time the car was commodified, as nature …