Tourism and Travel Commons^™

Is Cannabis Tourism Deviant? A Theoretical Perspective, Tianyu Ying, Jun Wen, Hairong Shan

Research outputs 2014 to 2021

With the growth of cannabis tourism, destinations such as the Netherlands have begun to offer cannabis- related products and services to visitors, including tourists from countries where all drugs are strictly prohibited. Yet limited research has sought to understand cannabis-oriented tourists' efforts to neutralize deviant connotations, namely by justifying or rationalizing misbehavior, when deciding to participate in cannabis tourism. This research note proposes a framework of deviant consumption behavior (DCB) constructed of geographic shifting, self-identity shifting, and moral identity shifting from the perspective of cannabis-oriented tourists to delineate tourists' decision-making process around engaging in deviant behaviors. The proposed framework suggests …

Relationships Between Hofstede's Cultural Dimensions And Tourist Satisfaction: A Cross-Country Cross-Sample Examination, Songshan (Sam) Huang, John Crotts

Research outputs 2014 to 2021

Culture has been assumed to influence tourist behavior but due to the difficulty of measuring culture values directly at the individual level, the relationship between national culture and visitor satisfaction remains yet to be empirically attested. This study used two national level inbound tourist samples, i.e., Tourism Research Australia's 2017 International Visitor Survey holiday/pleasure travellers’ sample and the Hong Kong Tourist Satisfaction Index Project 2016 sample, to test the relationships between Hofstede's six cultural dimensions (Power Distance, Individualism/Collectivism, Masculinity/Femininity, Uncertainty Avoidance, Long Term Orientation/Short Term Normative Orientation, and Indulgence/Restraint) and visitor satisfaction. Bivariate correlation with bootstrapping tests show consistent correlations …

Island Invasion: The Silent Crisis In Hawaii, Sophia Janssen

Pomona Senior Theses

Keeping out invasive species may, upon first review, seem like a trivial environmental cry from ecologists and deep environmentalists; a belated wish to return to an undeveloped world where nature was pristine. However invasive species create problems that impact all of us and can have far more severe consequences than changing a stunning landscape. These problems are heightened in islands like Hawaii, where the fragile ecosystems have developed over centuries of evolution and adaptation. The introduction of a disease-carrying mosquito can put the people of Hawaii at risk to many vector-born illnesses and create an epidemic, taking human life. The …

From Dreaming To Believing: A Review Of Consumer Engagement Behaviours With Brands’ Social Media Content Across The Holiday Travel Process, Dean Creevey, Etain Kidney, Glenn Mehta

Articles

This paper reviews social media user engagement behaviours with brands and proposes a new stage within the travel process. Specifically, the pre-trip stage is examined and investigation into a two sub-stage split is proposed; pre-purchase and post-purchase. Dubbed the Believing phase, this paper calls for research into the patterns of engagement behaviour towards hotel brands’ content at this currently under-researched stage. Current social media-focussed research examines influence on purchasing decisions of users, social media usage on-site, and post-trip evaluation. There remains a conceptual gap highlighting the behavioural patterns of users during the period between initial purchase and subsequent departure.

Matching Reviewers To Customers: The Role Of Demographics And Preferences In Hotel Online Booking, Cheng Chu Chan, Long W. Lam, Cheris W. C. Chow, Lawrence Hoc Nang Fong, Rob Law

ICHRIE Research Reports

Travelers can easily refer to online reviews as a source of advice before booking a hotel; however, online reviews are not structured which make gathering useful information uneasy. What if online review sites can prioritize and direct the reviews that are most relevant to the customers and save them a lot of time? The value and usefulness of reviews are affected by the reviewers’ background. This study investigated whether customers tend to value the reviews written by similar people more than those written by dissimilar people. The first experiment showed that positive reviews increased consumers’ intention to book a hotel, …

Does Ranking Explain Actual Performance? A Case Of Wef Tourism Competitiveness Report, Mohd Hafiz Hanafiah, Mohamad Abdullah Hemdi, Ismail Ahmad

ICHRIE Research Reports

A competitive tourism destination should generate tourism revenues. Defining and measuring competitiveness is crucial for a tourism destination, especially to appraise its performance compared to the competitors. The Travel and Tourism Competitiveness Index (TTCI) was developed by the World Economic Forum (WEF) in 2007 as the only tourism competitiveness indicator. The TTCI has been subjected to methodological criticism, such as the arbitrary weighing of variables. Underdeveloped countries are rated lower while the first-world countries are the highest rated tourism destinations in TTCI. Their ranking has been buoyed by their quality infrastructures, but not on tourist motivation to visit their diverse …

A Research On Chinese Visitors' Souvenir Purchase In Shanghai Disney, Wei Wei

ICHRIE Research Reports

Travel marketers have been called upon to better understand tourists’ souvenir purchase behaviors and experience in a fast-emerging world region, China. To dissect contemporary Chinese consumers’ purchase behaviors and experiences, this research explored the motivations, experiences, and behavioral intentions associated with theme park souvenir purchase among Chinese domestic tourists at Shanghai Disneyland Park. A total of 32 personal interviews were conducted. Based on the interviews, this research found that Chinese consumers’ intention to purchase Disney souvenir is influenced by both internal and external motivations. With regards to Chinese consumers’ purchase experience, the majority had a positive experience because of the …

Mountains And Marijuana: Motivations Of Visitors To Colorado, Lorraine Taylor

ICHRIE Research Reports

Legal sales of retail marijuana began in Colorado on January 1, 2014. At this time a new market of marijuana tourists was born. The purpose of this study was to better understand marijuana tourists: their characteristics, behavior, and motivations. Marijuana stores and the tourist destinations where they are located can benefit from targeting this niche market. As more states continue to legalize retail marijuana, this research can be useful in various geographical regions in the US.

Tourists, Not Industry Experts, Create Memorable Tourists’ Experiences!, Helena Williams, Jingxue (Jessica) Yuan

ICHRIE Research Reports

The way we do or think about tourism is changing. Today’s tourists do not want to just look, watch, or relax while traveling. More tourists of all generations and incomes are seeking experiential memorable travel opportunities. The destinations and activities that individual tourists choose are very dependent upon unique interests and personal idiosyncrasies. This research study confirms that the destination selections and subsequent satisfaction that leads to favorable Word-of-Mouth/Mouse (WOMM) marketing depends upon the level of individualized engagement promised to and experienced by the tourists themselves. Businesses and destinations increasingly need to be designed and targeted to individuals who are …

How To Apply A Strategic Approach To Deliver Legacies From Hosting Mega Sport Events, Tracey J. Dickson

ICHRIE Research Reports

In the process of bidding for and organizing mega sport events (e.g., Olympics, Paralympics, and FIFA World Cups), there are many opportunities to leave a legacy for the host communities. The more obvious legacies are new stadiums, better transport, and urban redevelopment. Less obvious legacies are increased sport participation and enhanced volunteering activity. There is little research after the events that demonstrate these legacies. This Research Report is informed by recent research that highlights the lack of strategic planning for legacies. To outline how a host community could increase their chances of delivering legacies after hosting mega sport events this …

The Examination Of Entertainment Product Performance In Macau, Jian Ming Luo, Chi Fung Lam

ICHRIE Research Reports

Macau surpassed Las Vegas as the top gaming destination many years ago. Entertainment is a crucial element in many gambling destinations. Associating entertainment and gambling helped create a more appealing image and package of gambling destination. This study investigated the performance of entertainment products in Macau. This study used convenience sampling to collect 300 usable questionnaires from three tourists’ departure spots. Respondents were asked to evaluate the importance and performance of seven categories of entertainment products. The most important entertainment products were Family Fun and Show. Most people did not think Beauty and Wellness, or Sports and Recreation were important. …

Conceptualising Talent In Multinational Hotel Corporations, Stefan Jooss, Anthony Mcdonnell, Ralf Burbach, Vlad Vaiman

Articles

Purpose – To identify, develop and retain talent, an important first step is to ensure that key stakeholders in the talent management (TM) process have a shared view of what is meant by talent within the organisation. The purpose of this paper is to conceptualise how talent is defined in the context of the hospitality industry and to examine the degree of (mis)alignment among corporate and business unit leaders.

Design/methodology/approach – The paper uses a qualitative approach consisting of 73 interviews with stakeholders at corporate and business unit levels in three multinational hotel corporations. In addition, documents were collected and …

How Clean Is The Food We Eat From Street Vendors In Orlando, Florida?, Bendegul Okumus, Sevil Sonmez

ICHRIE Research Reports

Convenience, low cost, and opportunities to experience unique flavors have led to an increase in street food consumption worldwide. There are approximately 117,000 food trucks in the U.S., representing approximately $857 million in sales annually. Some of these food trucks are unlicensed and some truck vendors are unwilling to comply with requirements for food preparation, permits, parking, and inspection processes. Data were collected from food trucks in Orlando, Florida in order to have a clear understanding of risk factors. Food samples were collected from food trucks and analyzed for microbiological contamination. To investigate possible safety risks, 30 different samples were …

Effects Of The Pilot Shortage On The Regional Airline Industry: A 2023 Forecast, Ethan S. Klapper, Hans-Joachim K. Ruff-Stahl

International Journal of Aviation, Aeronautics, and Aerospace

In the next 5 years and beyond, it is predicted that the U.S. airline industry will face a substantial pilot shortage. The impact of this pilot shortage on regional airlines has not yet been examined. It is hypothesized that regional airlines, which provide a significant stream of new pilots to the part 121 major airlines, will be hit the hardest. This study focuses on those near-term effects by asking how many aircraft will have to be taken out of service by 2023 if the pilot shortage materializes. A model is created that predicts how many regional aircraft will have to …

Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy

International Journal of Aviation, Aeronautics, and Aerospace

Brand equity has a profound impact on the pricing and sales of consumer products and services. Inspired by existing literature on customer-based brand equity in various domains, this study examines brand awareness (a dimension of brand equity), purchase intention and price premium of international airlines operating on a specific aviation market, Australia - the United Kingdom. Through surveying a sample of 259 participants in the metropolitan Melbourne area, the study captures a snapshot of brand recognition and brand preference of international airlines among local travelers. Statistically significant association is found between brand awareness and purchase intention, and between brand awareness …

Glocalizing Community Heritage Tourism In Two African American Communities In Miami, Graylyn Swilley-Woods

Antioch University Dissertations & Theses

The purpose of this study was to examine significant elements and aspects of community heritage tourism development activities using a scholar activist approach in two African American communities located in Miami-Dade Florida. Community heritage tourism was investigated to understand its relevance and to assess multiple factors that may influence its direction in relationship to economic sustainability, leadership, and change. This collaborative research included community involvement with key relevant stakeholders. The aim of the study was to achieve better knowledge of heritage tourism and understanding of growth and/or hindrance to the community’s capacity to change and economically sustain itself. The study …