Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 8 of 8
Full-Text Articles in Tourism and Travel
Does Ranking Explain Actual Performance? A Case Of Wef Tourism Competitiveness Report, Mohd Hafiz Hanafiah, Mohamad Abdullah Hemdi, Ismail Ahmad
Does Ranking Explain Actual Performance? A Case Of Wef Tourism Competitiveness Report, Mohd Hafiz Hanafiah, Mohamad Abdullah Hemdi, Ismail Ahmad
ICHRIE Research Reports
A competitive tourism destination should generate tourism revenues. Defining and measuring competitiveness is crucial for a tourism destination, especially to appraise its performance compared to the competitors. The Travel and Tourism Competitiveness Index (TTCI) was developed by the World Economic Forum (WEF) in 2007 as the only tourism competitiveness indicator. The TTCI has been subjected to methodological criticism, such as the arbitrary weighing of variables. Underdeveloped countries are rated lower while the first-world countries are the highest rated tourism destinations in TTCI. Their ranking has been buoyed by their quality infrastructures, but not on tourist motivation to visit their diverse …
A Research On Chinese Visitors' Souvenir Purchase In Shanghai Disney, Wei Wei
A Research On Chinese Visitors' Souvenir Purchase In Shanghai Disney, Wei Wei
ICHRIE Research Reports
Travel marketers have been called upon to better understand tourists’ souvenir purchase behaviors and experience in a fast-emerging world region, China. To dissect contemporary Chinese consumers’ purchase behaviors and experiences, this research explored the motivations, experiences, and behavioral intentions associated with theme park souvenir purchase among Chinese domestic tourists at Shanghai Disneyland Park. A total of 32 personal interviews were conducted. Based on the interviews, this research found that Chinese consumers’ intention to purchase Disney souvenir is influenced by both internal and external motivations. With regards to Chinese consumers’ purchase experience, the majority had a positive experience because of the …
Tourists, Not Industry Experts, Create Memorable Tourists’ Experiences!, Helena Williams, Jingxue (Jessica) Yuan
Tourists, Not Industry Experts, Create Memorable Tourists’ Experiences!, Helena Williams, Jingxue (Jessica) Yuan
ICHRIE Research Reports
The way we do or think about tourism is changing. Today’s tourists do not want to just look, watch, or relax while traveling. More tourists of all generations and incomes are seeking experiential memorable travel opportunities. The destinations and activities that individual tourists choose are very dependent upon unique interests and personal idiosyncrasies. This research study confirms that the destination selections and subsequent satisfaction that leads to favorable Word-of-Mouth/Mouse (WOMM) marketing depends upon the level of individualized engagement promised to and experienced by the tourists themselves. Businesses and destinations increasingly need to be designed and targeted to individuals who are …
How Clean Is The Food We Eat From Street Vendors In Orlando, Florida?, Bendegul Okumus, Sevil Sonmez
How Clean Is The Food We Eat From Street Vendors In Orlando, Florida?, Bendegul Okumus, Sevil Sonmez
ICHRIE Research Reports
Convenience, low cost, and opportunities to experience unique flavors have led to an increase in street food consumption worldwide. There are approximately 117,000 food trucks in the U.S., representing approximately $857 million in sales annually. Some of these food trucks are unlicensed and some truck vendors are unwilling to comply with requirements for food preparation, permits, parking, and inspection processes. Data were collected from food trucks in Orlando, Florida in order to have a clear understanding of risk factors. Food samples were collected from food trucks and analyzed for microbiological contamination. To investigate possible safety risks, 30 different samples were …
Mountains And Marijuana: Motivations Of Visitors To Colorado, Lorraine Taylor
Mountains And Marijuana: Motivations Of Visitors To Colorado, Lorraine Taylor
ICHRIE Research Reports
Legal sales of retail marijuana began in Colorado on January 1, 2014. At this time a new market of marijuana tourists was born. The purpose of this study was to better understand marijuana tourists: their characteristics, behavior, and motivations. Marijuana stores and the tourist destinations where they are located can benefit from targeting this niche market. As more states continue to legalize retail marijuana, this research can be useful in various geographical regions in the US.
How To Apply A Strategic Approach To Deliver Legacies From Hosting Mega Sport Events, Tracey J. Dickson
How To Apply A Strategic Approach To Deliver Legacies From Hosting Mega Sport Events, Tracey J. Dickson
ICHRIE Research Reports
In the process of bidding for and organizing mega sport events (e.g., Olympics, Paralympics, and FIFA World Cups), there are many opportunities to leave a legacy for the host communities. The more obvious legacies are new stadiums, better transport, and urban redevelopment. Less obvious legacies are increased sport participation and enhanced volunteering activity. There is little research after the events that demonstrate these legacies. This Research Report is informed by recent research that highlights the lack of strategic planning for legacies. To outline how a host community could increase their chances of delivering legacies after hosting mega sport events this …
Matching Reviewers To Customers: The Role Of Demographics And Preferences In Hotel Online Booking, Cheng Chu Chan, Long W. Lam, Cheris W. C. Chow, Lawrence Hoc Nang Fong, Rob Law
Matching Reviewers To Customers: The Role Of Demographics And Preferences In Hotel Online Booking, Cheng Chu Chan, Long W. Lam, Cheris W. C. Chow, Lawrence Hoc Nang Fong, Rob Law
ICHRIE Research Reports
Travelers can easily refer to online reviews as a source of advice before booking a hotel; however, online reviews are not structured which make gathering useful information uneasy. What if online review sites can prioritize and direct the reviews that are most relevant to the customers and save them a lot of time? The value and usefulness of reviews are affected by the reviewers’ background. This study investigated whether customers tend to value the reviews written by similar people more than those written by dissimilar people. The first experiment showed that positive reviews increased consumers’ intention to book a hotel, …
The Examination Of Entertainment Product Performance In Macau, Jian Ming Luo, Chi Fung Lam
The Examination Of Entertainment Product Performance In Macau, Jian Ming Luo, Chi Fung Lam
ICHRIE Research Reports
Macau surpassed Las Vegas as the top gaming destination many years ago. Entertainment is a crucial element in many gambling destinations. Associating entertainment and gambling helped create a more appealing image and package of gambling destination. This study investigated the performance of entertainment products in Macau. This study used convenience sampling to collect 300 usable questionnaires from three tourists’ departure spots. Respondents were asked to evaluate the importance and performance of seven categories of entertainment products. The most important entertainment products were Family Fun and Show. Most people did not think Beauty and Wellness, or Sports and Recreation were important. …