Tourism and Travel Commons^™

Ryanair Holdings, Nicole Blake Tran, Jamie Perkinson, Caron Sinnenberg, Lionel Tarcia, Jeffrey S. Harrison

Robins Case Network

The crass Irish CEO of Ryanair presides over a modern miracle. Ryanair, with its ridiculously low prices and poor reputation for service, has become one of Europe’s largest and most successful airlines. Employees pay for their own training, flights are cancelled if they won’t be full enough to be profitable, and the concept of “no frills” is heartily embraced. However, some new competitors have come on the scene, and Ryanair may be forced to improve its service and reputation to keep up.

Destination Competitiveness: A Comparative Study Of Hong Kong, Macau And Singapore, Louise Todd, Anna Leask, Alan Fyall

Rosen Faculty Scholarship and Creative Works

This article presents a comparative study of the destination competitiveness of Hong Kong, Singapore, and Macau and those strategies developed to enhance their future positions in the global destination “marketplace.” The methodology adopted is secondary in nature in that a critical review of the existing literature was conducted along with a synthesis of current practices across the three city-state destinations. The 15 Cs Framework provides the research parameters for the study in that it advocates an inclusive approach to those challenges and opportunities facing destinations as they seek to enhance their overall competitiveness. In particular, the study explores the specific …

Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack

Publications

This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.

Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White

Masters Theses

Branding and marketing, in a world where much emphasis is placed on commercialism, are inextricably linked, and carry significant weight. Brands, as we have come to know them, are seemingly ubiquitous, and represent an omnipresent way for many businesses to communicate vital information about their products to existing, as well as, prospective customers. However, while many persons consider branding to be directly related to huge corporations, branding has expanded its repertoire to include nations. While many scholars of marketing and branding have placed keen attention on the branding of corporations, very little attention has been placed on the branding of …

L'Ecrivain Restaurant : Tasting Menu, L'Ecrivain Restaurant

Menus of the 21st Century

No abstract provided.

L'Ecrivain Restaurant : Lunch Menu, L'Ecrivain Restaurant

Menus of the 21st Century

No abstract provided.

Aniar Restaurant : Sample Menu, Aniar Restaurant

Menus of the 21st Century

Aniar is a terroir based restaurant located in Galway’s West End. The word terroir is usually associated with wine-making: the combination of factors, including soil, climate, and environment, that gives a wine its distinctive character. In the case of our restaurant, we use the word in order to describe the way in which our food comes from the specific place that is Galway and the west of Ireland. We hope to reveal the distinct and various food stuffs that make up our particular landscape, through our farms, the wildlands and the shores that surround us. The natural course of the …

Eat Gastropub : Brunch Menu #27, Eat Gastropub

Menus of the 21st Century

Owned and operated by Jp McMahon and Drigín Gaffey, who also own Cava Bodega and Aniar.

Aniar was awarded a Michelin Star for 2013, 2014 and 2015.

Eat Gastropub is apart of the EatGalway Restaurant Group

Religious Tourism Product Bundling An Innovative Approach To Destination Marketing And Visitor Experience Management: The Case Of Early Christian Sites In The East Of Ireland, Vreny Enongene, Kevin Griffin

Conference papers

Innovation has emerged as a re-occurring theme for the sustainability and competitiveness of the tourism and hospitality industry, and for faith-based tourism, the many and on-going changes within the demographics and purchasing behavior of the religious market in the past 10-20 years (Leisure Travel Group, 2013) calls for innovative approaches to enhancing the visitor experience, and attracting visitors. As Manson suggests, either you ‘innovate or die’. In so doing, Ireland is determined to foster an innovation culture for the sustainability of the tourism industry (Failte Ireland, 2009) based on the vision that the tourism industry is expected to continually play …

The Dick Pope Sr. Institute For Tourism Studies, Marketing Flyer, Robertico R. Croes

Dick Pope Sr. Institute Publications

This pamphlet describes mission and services of the Dick Pope Sr. Institute for Tourism Studies.

The Five E'S In Festival Experience In The Context Of Gen Y: Evidence Form A Small Island Destination, Manuel Rivera, Kelly Semrad, Robertico Croes

Faculty Scholarship and Creative Works

The purpose of this study is threefold. First, to test the experience economy framework in the context of a small island destination (SID) in order to determine if a music festival may be used as an experiential product to lure a cohort replacement. Second, to examine a music festival's experiential domains that may influence the overall experience of Generation Y (Gen Y) tourists. And, third to determine if the overall experience of Gen Y tourists who attend a music festival may predict their behavioral intentions to return to and recommend a SID. The study investigates whether a music festival may …

Enhancing The Irish Adventure Tourism Product Through Networking, Philip Stallard

Theses

The adventure tourism industry is experiencing a period of accelerated growth (UNWTO, 2014) and is increasingly being recognised as a source of huge potential for Ireland (Failte Ireland, 2013). The adventure tourism industry in Ireland is highly fragmented, unregulated and mainly comprised of micro enterprises largely based in rural and isolated locations. These characteristics combine to enhance the uniqueness of the adventure product but also bring challenges for business development. Many challenges facing adventure tourism operators can be alleviated by strategic networking. The benefits of engaging in effective business networking range from aspects of learning and exchange, business activity and …

Good Works: The Topoi Of Corporate Social Responsibility In The Travel And Tourism Industry, Connie Culler

Electronic Theses and Dissertations

This dissertation focuses on the identification and analysis of Corporate Social Responsibility (CSR) topoi in the travel and tourism industry. A sample set of six companies was selected for the study due to their size and prominence in the industry -- namely Disney, Hilton, Intercontinental, Marriott, Starwood, and Wyndham. Topoi were identified through a blended method of research that employed rhetorical analysis, modified grounded theory, and NVIVO content analysis software. The research followed three guiding principles to recognize textual cues and drive analysis: common and special topoi; topoi as heuristic; topoi for association and amplification; and topoi as fluid and …

The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna L. Rhoades

Publications

No abstract provided.

From Grapes To Wine To Brands To Culture: A Qualitative Study Of Kentucky Wineries And Kentucky Wine Producers, Benjamin J. Triana

Theses and Dissertations--Communication

The Kentucky wine industry has grown from six wineries in 1999 to more than sixty wineries as of 2013. However, the industry has reached a crucial point in its development as funds allotted from the Tobacco Master Settlement Agreement ended in 2014. As a result, Kentucky wine producers must navigate the demands of local, regional, national, and international wine markets without the same amount of economic support provided in the early stages of the industry’s development.

The purpose of this study was to investigate (1) how Kentucky wine producers use cultural associations to manage their brands, (2) communicate with multiple …

A Socio-Economic Assessment Of Marine Turtle Eco-Tourism, Kendra Cope

Electronic Theses and Dissertations

Marine turtles have historically contributed to economic activity through consumptive harvest for food, tools, and decorative objects. Only recently have they begun to benefit humans economically through non-consumptive roles, primarily as a focal point of educational eco-tourism. In recent years, the annual number of turtle walks conducted around the Archie Carr National Wildlife Refuge (ACNWR) has risen. This expansion contributed to a statistically significant increase in attendance from 2,162 in 2001 to 3,047 participants in 2014. I examined the regional economic impacts of marine turtle eco-tourism around the ACNWR using social surveys and an economic impact analysis tool. IMPLAN, an …

Tourism And Recreation Trends And Outlook: Montana's Varied Traveler - A Look Into Quarterly Differences, Norma P. Nickerson, Megan Schultz

Institute for Tourism and Recreation Research Publications

This report shows a Montana tourism and recreation outlook for 2015 and a review of 2014 data.

Producer–Market Orientation Of Community-Based Tourism (Cbt) Products: A Case Study In Bali, Indonesia, Ni Made Ernawati

Theses: Doctorates and Masters

Community-based tourism (CBT) provides an attractive alternative to mass tourism. In Bali, Indonesia, it is a potentially significant contributor to tourism development. The aim of this research was to obtain a greater understanding of CBT through an examination of relevant issues, and the perceptions of the host communities and tourists regarding CBT products. This study used a mixed methods approach to collect data from the host communities and tourists who visited the villages in Bali.

Five main elements of CBT products came to light during a review of the literature in the preliminary phase of the research. Subsequently, aspects of …

The Model Of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry, Tamilla Curtis, Dawna L. Rhoades

Publications

"After deregulation in the United States in 1978, airlines faced intense competition on previously regulated routes. The proponents of deregulation stated that equilibrium in the industry would be achieved by providing lower fares and improved service (Daraban and Fournier, 2008). While this became true to some extent, the airline network in the U.S. was dominated by the hub-and-spoke system and concentrated in the hands of few large airlines. The emergence of the Low-Cost Carrier (LCC) model, which originated in the U.S. through Southwest Airlines in the early 1970s, became an instrument to drive the airlines towards a competitive equilibrium. The …