Tourism and Travel Commons^™

The Influence Of Social Interactions On Tourist Experience And Tourist Satisfaction: A Study Of Group Package Tours In Vietnam, Tran Truc Vien Pham

Theses: Doctorates and Masters

Owing to the nature of tourism services, in most cases tourists experience a tourism service in the presence of service personnel and fellow tourists. Scholars and practitioners have been interrogating the role of co-creation in providing tourists with a superior experience and increased tourist satisfaction. Within a group package tour (GPT), tourists appear to be active co-creators of their experience through tourist-to-tour guide interactions (TGIs) and tourist-to-tourist interactions (TTIs). TGIs and TTIs also seemingly play an important role in determining tourist satisfaction through tourist experience. However, very little research has examined the influence of TGIs and TTIs on tourist experience …

Realising The Goals Of Event Leveraging: The Tourism And Hospitality Sme Perspective, Insun S. Son, Songshan (Sam) Huang, Daniel Padovan

Research outputs 2014 to 2021

Event leveraging, particularly by local businesses, is important not only to local businesses themselves for their benefits but also to event tourists and host community. However, the understanding of businesses' broad strategic planning of event leveraging is still limited. This study aims to address this gap by exploring the goals and practices of tourism and hospitality small and medium enterprises' (THSMEs) event leveraging to understand event leveraging as part of a wider business strategy, particularly focusing on small scale events and festivals held in small cities or regional areas. Semi-structured interviews were conducted with owners and managers of THSMEs based …

Examining Tourist Gaze In A Highly Controlled Destination: A Study Of Chinese Tourists To North Korea, Ganghua Chen, Huimin Shi, Zhenghuan Li, Songshan (Sam) Huang

Research outputs 2014 to 2021

Extant literature has rarely examined the temporal characteristics of tourist gaze in the context of a highly controlled destination. Guided by the gaze theory and studying Chinese tourists' gaze upon North Korea, this study aims to reveal the process of how tourists' gaze upon a highly controlled destination is organized and developed. Semi-structured interviews were conducted and interview data was coded and analyzed. It is found that Chinese tourists' gaze represents a temporal process composed of three stages, each of which has the same structure of ‘gaze object-gaze strategy-gaze consequence.’ In a highly controlled destination, tourists respond with ‘obedience’ or …

In Pursuit Of Happiness: Impact Of The Happiness Level Of A Destination Country On Chinese Tourists' Outbound Travel Choices, Ziyao Huang, Sam Huang, Yang Yang, Ziyan Tang, Yutao Yang, Yijun Zhou

Research outputs 2014 to 2021

This study examines the impact of the national happiness level of a country on Chinese tourists' travel choices using panel data of 113 countries from 2012 to 2017, controlling for other factors that contribute to Chinese outbound tourism. The results show that the happiness level of a destination country is positively and significantly associated with Chinese tourist arrivals in that country. Examination of the moderation effect reveals cultural distance plays an important role in the impact a destination's happiness level has on Chinese outbound tourism. The influence of a destination's happiness level decreases when the cultural distance increases.

Impacts Of Covid-19 On Chinese Nationals' Tourism Preferences, Songshan (Sam) Huang, Yuhong Shao, Ying Zeng, Xinyi Liu, Zhiyong Li

Research outputs 2014 to 2021

This paper examines the impacts of COVID-19 on Chinese nationals' tourism preferences. Employing a mixed-method research design, two rounds of nation-wide online surveys were conducted, one in February 2020 when COVID-19 cases started to peak in China and another one in June 2020 when COVID-19 was a global pandemic; both survey studies were accompanied with semi-structured in-depth interviews and altogether 37 interviews were conducted in two stages. Based on both quantitative survey data and qualitative interview data, the research identified that: 1) COVID-19 significantly reduced Chinese nationals' preferences to travel to countries with high infection numbers, and geographically faraway, administratively …

Impact Of The Covid-19 Outbreak On Tourists’ Real-Time On-Site Emotional Experience In Reopened Tourism Destinations, Yang Yang, Qian Ruan, Songshan (Sam) Huang, Tian Lan, Ying Wang

Research outputs 2014 to 2021

The COVID-19 pandemic that caused unprecedented havoc on global tourism industry will all blow over, however whether the tourists' real-time on-site emotional experience in the reopened tourism destinations is higher or lower than that of the period before the pandemic outbreak has not been studied. Since this is an important basis for managers to design tourist win-back strategies, this study empirically examines the impact of the COVID-19 outbreak on tourists' real-time on-site emotional experience using geo-tagged check-in user-generated content data in China's National 5A scenic spots from November 7, 2019 to April 8, 2020. Results show that although the COVID-19 …

Effects Of Air Quality And Weather Conditions On Chinese Tourists’ Emotional Experience, Ying Wang, Yang Yang, Songshan (Sam) Huang, Li Huang, Weijie Sun

Research outputs 2014 to 2021

Though the effects of air quality and weather conditions on tourism have been examined from different perspectives, their effects on tourists' emotional experience have not been investigated. Due to lack of effective measurements, tourists' real-time on-site emotional experience have not been duly examined. This study used tourists' geo-tagged check-in user-generated content (UGC) to extract the sentiments underlying tourists' real-time on-site emotional experience, and modelled the effects of air quality and weather conditions on tourists' emotional experience. The empirical results confirmed a negative and non-linear impact of air pollution, and an inverted-U effect of temperature on tourists' emotional experience. By developing …

Using Dialectic Thematic Analysis In Dark Tourism: Combining Deductive And Inductive Reasoning In A Modular Method, Martin Maccarthy

Research outputs 2014 to 2021

This study combines the results of two antithetical research processes: induction and deduction. Using a prescribed dialectic method commemorative pilgrimage at two non-substitutable sites is explored. A metamodel, comprising an amalgam of published commemorative models and ideas is first constructed and used as the project's interpretive frame. Parsing the metamodel produces 17 constructs: four of which are motives (inputs) and 11 of which are typified behaviours (outputs). The combined data from two Australian memorials; one in Western Australia and one in France is then analysed using the metamodel as representative of existing theory. The constructs are then deduced whilst simultaneously …

Tourists’ Spatiotemporal Behaviors In An Emerging Wine Region: A Time-Geography Perspective, Qiushi Gu, Haiping Zhang, Songshan (Sam) Huang, Fang Zheng, Chongcheng Chen

Research outputs 2014 to 2021

© 2020 Tourist spatiotemporal behavior is critical for the monitoring and planning of tourism destinations. This study focused on the tourist spatiotemporal behavior at a wine tourism destination, i.e., the eastern foot of Helan Mountain in Ningxia, traced tourist movement trajectories using a tracking app, and collected information on itineraries and tourist behavior characteristics through a questionnaire survey. A time-geographical analytical approach was used to analyze the tourist spatiotemporal movement patterns. Four spatiotemporal movement patterns were identified, and tourists’ demographic and behavioral characteristics were examined with these movement patterns. This study found that the spatial distribution of tourists was subject …

What A Load Of Rubbish! The Efficacy Of Theory Of Planned Behaviour And Norm Activation Model In Predicting Visitors’ Binning Behaviour In National Parks, Kourosh Esfandiar, Ross Dowling, Joanna Pearce, Edmund Goh

Research outputs 2014 to 2021

© 2021 The Authors A specific concern for many park managers is the generation of waste by visitors. One way to combat this issue in national parks is to encourage visitors to put their litter in a bin. This study investigates binning behaviour, as a type of pro-environmental behaviour, of visitors to Yanchep National Park, Australia. Using structural equation modelling, this study tested an integrated structural model combining the theory of planned behaviour and the norm-activation model with data from 219 visitors to this park. The study tried to move away from measuring visitors' pro-environmental intention and instead gathered data …

Book Review: Dictionary Of Geotourism, Ross K. Dowling

Research outputs 2014 to 2021

This book is a companion to The Principles of Geotourism (Chen, Lu, & Ng, 2015). That book and the Dictionary of Geotourism are two great contributions to the literature by the esteemed Chinese geologist Professor Anze Chen. The books provide a magnificent insight into Chinese thinking about, and development of, geotourism, which they labelled Tourism Earth Science.

Developing And Validating A Chinese Cultural Value Scale In Tourism, Songshan (Sam) Huang, Jun Wen

Research outputs 2014 to 2021

Chinese cultural values are important in understanding Chinese tourists’ behaviour. However, the literature is void of a relevant scale measuring Chinese cultural values in tourism. This research aims to develop and validate a Chinese cultural values scale in tourism (abbreviated as CCV-T). Following a rigorous scale development procedure and applying multi-stage studies, the research identified a 5-factor measurement scale of CCV-T, composed of 17 items with sufficient reliability and validity. The five Chinese cultural value factors are Leisure and Life Enjoyment (LLE), Filial Piety and Relationship (FPR), Self-fulfilment, Righteousness, and Humanity. The CCV-T scale provides a …

The Cognitive Development Of Food Taste Perception In A Food Tourism Destination: A Gastrophysics Approach, Sangkyun (Sean) Kim, Eerang Park, Yi Fu, Fan Jiang

Research outputs 2014 to 2021

This study aims to explore the nature and processes involved in the cognitive development of food tourist's taste perception and identify cognitive factors influencing their food taste experience in the context of a food tourism destination. Adopting a gastrophysics approach, this exploratory qualitative research analyses food taste perceptions of Chinese domestic tourists during their visit to the Hangzhou Cuisine Museum and its associated restaurants. The findings suggest that prior knowledge formation as a manifestation of cognitive signs relating to Hangzhou cuisine and interpretive cognitive information acquired at the museum exhibition, greatly affect the tourists' local food taste experiences: these comprise …

Geoparks – Learnings From Australia, Alan Briggs, Ross Dowling, David Newsome

Research outputs 2014 to 2021

Purpose: This study aims to provide an overview of the current socio-political geopark situation in Australia and set this into a global context. In addition, the authors consider this information to be useful for all stakeholders involved in geopark research and development. An analysis of constraints is set alongside stakeholder views collected from remote rural Western Australia. The authors also place Australia in a global context in regard to the future of geoparks. Design/methodology/approach: Vital contextual information regarding the tourism significance of geoparks is sourced from key literature. The authors analyse and report on the situation surrounding the current lack …

The Missing Link Between Medical Science Knowledge And Public Awareness: Implications For Tourism And Hospitality Recovery After Covid-19, Jun Wen, Haifeng Hou, Metin Kozak, Fang Meng, Chung-En Yu, Wei Wang

Research outputs 2014 to 2021

Purpose: As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical research. Particularly, the travel industry has become unquestionably vulnerable amid the COVID-19 outbreak; this pandemic has interrupted the industry's operations with devastating economic consequences. This paper aims to highlight the importance of deconstructing barriers between medical science and public awareness related to COVID-19, taking tourism as a case in point. It also discusses the role of interdisciplinary research in facilitating the tourism and hospitality industry's recovery and alleviating tourists' uncertainties in the wake of …

Public Health Lessons From Crisis-Related Travel: The Covid-19 Pandemic, Jun Wen, Zhaohui Su

Research outputs 2014 to 2021

No abstract provided.

Twitter Content Analysis Of The Australian Bushfires Disaster 2019-2020: Futures Implications, Gregory Willson, Violetta Wilk, Ruth Sibson, Ashlee Morgan

Research outputs 2014 to 2021

Purpose: This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach: A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings: The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted …

Scale Development And Validation Of Anime Tourism Motivations, Shang Liu, Dan Lai, Songshan (Sam) Huang, Zhiyong Li

Research outputs 2014 to 2021

© 2020 Informa UK Limited, trading as Taylor & Francis Group. Anime tourism has emerged as an important form of tourism resulted from both online and offline human activities and interactions. However, investigations into anime tourism motivations remain limited. Using Chinese anime tourists as study subjects and employing a mixed methods approach, this study develops a five-dimension anime tourism motivation scale with sufficient reliability and validity. The five motivational factors are anime authenticity seeking, novelty, escape/relaxation, socialisation, and anime cultural exploration. The results help understand unique anime tourist behaviours, expand the current knowledge of media-induced tourism, and extend contemporary cultural …

Resisting Marginalisation And Reconstituting Space Through Lgbtqi+ Events, Oscar Vorobjovas-Pinta, Anne Hardy

Research outputs 2014 to 2021

The field of event studies has attracted a breadth of research on the triple-bottom line of economic efficiency, environmental integrity and social equity. The focus of many studies related to event tourism, however, has fallen upon the economic and environmental dimensions of events with far less attention on “social equity.” The potential of events tourism to facilitate justice and equity for marginalised and minority groups has been especially overlooked. LGBTQI+ communities utilise gay events, such as pride parades, as mediums to communicate their identities and seek support from broader society. This paper examines a unique festival space where LGBTQI+ communities …

Commemorative Insights: The Best Of Life, In Death, Martin Maccarthy, Ker Ni Heng Rigney

Research outputs 2014 to 2021

This study explores visitor experience at the National Anzac Centre in Western Australia using multiple qualitative methods. Initially, Nethnography is used to assemble a blend of lived experience and online non-dialogical commentary. Nethnography (an alternative to Netnography) is used here as a mechanism for data grooming. Three data sets inform this study: 500 Trip Advisor comments, 500 Visitors’ Book comments and four days of participant observation. The data are then analysed using Reflexive Thematic Analysis and Leximancer in the unsupervised mode. This methodological collage is designed to improve the veracity of interpretation through both lived experience and triangulation across data …

Beyond The Authentic Taste: The Tourist Experience At A Food Museum Restaurant, Sangkyun Kim, Eerang Park, Min Xu

Research outputs 2014 to 2021

This study investigates the factors influencing food experiences perceived by food tourists in the context of a food museum and its associated restaurant. A qualitative exploratory approach was employed, using Chinese tourists visiting Hangzhou Cuisine Museum in Zhejiang province. This research finds that food tourists look for knowledge accumulation and gastronomic experiences when visiting a food museum and restaurant complex, and each experience is formed by both tourist and setting factors. The findings highlight the significant and more complex engagement of setting factors in the museum restaurants. The institutionalised characteristics of museums are equally expected within the in-house restaurants, and …

Turnaround Management Of Airport Service Providers Operating During Covid-19 Restrictions, Bassam Buhusayen, Pi-Shen Seet, Alan Coetzer

Research outputs 2014 to 2021

© 2020 by the authors. Licensee MDPI, Basel, Switzerland. Many sectors worldwide have been impacted by government restrictions resulting from the COVID-19 pandemic. For example, restrictions on travel have resulted in major losses for organizations operating within the aviation sector. This study aims to emphasize the challenges faced by these organizations while they implement turnaround management strategies. The study is based on 30 semi-structured interviews with frontline managers working for airline service providers in three different departments of an airport in Australia. The organization has implemented several turnaround management strategies to survive the crisis caused by COVID-19 restrictions, creating new …

How Special Is Special Interest Tourism – And How Special Are Special Interest Tourists? A Perspective Article In A Chinese Context, Jun Wen, Mao-Ying Wu

Research outputs 2014 to 2021

Special interest tourism has emerged as a valuable niche market for tourism destinations in the past decade. However, tourism scholars have generally struggled to answer McKercher and Chan’s [2005. How special is special interest tourism? Journal of Travel Research, 44(1), 21–31] question, ‘How special is special interest tourism?’ Such ambiguity extends to the related enquiry, ‘How special are special interest tourists?’, in attempting to define special interest tourists. This perspective research letter discusses these questions in terms of Chinese outbound tourism. Based upon the reflection of previous research, the authors’ thoughts and ongoing research in this area, knowledge …

Understanding Pro-Environmental Binning Behaviour Of National Park Visitors: A Cross-Cultural Study, Kourosh Esfandiar

Theses: Doctorates and Masters

The growing importance of people’s pro-environmental behaviours (PEBs) in relation to reducing their negative impacts and/or increasing their positive impacts in natural areas has attracted considerable research interest. Visitor engagement in pro-environmental activities is one of the key elements in maintaining and improving a national park’s ecological and biological resources. These resources are often the main components of tourism products developed in nature-based destinations.

A specific concern for many national park managers is the generation of litter by visitors. A PEB to solve the problem of litter management in national parks is binning i.e. putting litter in a bin. As …

Toward A Model Of Destination Resident–Environment Relationship: The Case Of Gulangyu, China, Lujun Su, Songshan (Sam) Huang, Joanna Pearce

Research outputs 2014 to 2021

This study tested an integrative model to better understand residents’ environmentally responsible behaviour (RERB) and willingness to sacrifice for the environment (WTS) using a sample of 430 residents on Gulangyu Island in China. Results show that destination environmental quality and eco-friendly reputation directly affected resident environmental identification and environmental commitment. Destination eco-friendly reputation directly influenced RERB and WTS. Both resident environmental identification and commitment directly affected RERB and WTS. Furthermore, environmental identification and environmental commitment fully mediate the effects of environmental quality on RERB and WTS, and partially mediate the effects of destination eco-friendly reputation on RERB and WTS. © …

The Moderation Of Gender And Generation In The Effects Of Perceived Destination Image On Tourist Attitude And Visit Intention: A Study Of Potential Chinese Visitors To Australia, Songshan (Sam) Huang, Robert Van Der Veen

Research outputs 2014 to 2021

The overall purpose of this study is to examine the moderating roles of gender and generation in the effects of perceived destination image on tourist attitude and visit intention among Chinese potential tourists to Australia. Australia is one of the preferred destinations to Chinese tourists, and the China market emerges to be increasingly important to destination marketing organizations in Australia. Echoing the call for more gender studies in the tourism literature and also based on the generation theory, this study employed a cross-sectional questionnaire survey design and used structural equation modelling in its analysis. Survey data were collected through convenience …

Is Cannabis Tourism Deviant? A Theoretical Perspective, Tianyu Ying, Jun Wen, Hairong Shan

Research outputs 2014 to 2021

With the growth of cannabis tourism, destinations such as the Netherlands have begun to offer cannabis- related products and services to visitors, including tourists from countries where all drugs are strictly prohibited. Yet limited research has sought to understand cannabis-oriented tourists' efforts to neutralize deviant connotations, namely by justifying or rationalizing misbehavior, when deciding to participate in cannabis tourism. This research note proposes a framework of deviant consumption behavior (DCB) constructed of geographic shifting, self-identity shifting, and moral identity shifting from the perspective of cannabis-oriented tourists to delineate tourists' decision-making process around engaging in deviant behaviors. The proposed framework suggests …

Relationships Between Hofstede's Cultural Dimensions And Tourist Satisfaction: A Cross-Country Cross-Sample Examination, Songshan (Sam) Huang, John Crotts

Research outputs 2014 to 2021

Culture has been assumed to influence tourist behavior but due to the difficulty of measuring culture values directly at the individual level, the relationship between national culture and visitor satisfaction remains yet to be empirically attested. This study used two national level inbound tourist samples, i.e., Tourism Research Australia's 2017 International Visitor Survey holiday/pleasure travellers’ sample and the Hong Kong Tourist Satisfaction Index Project 2016 sample, to test the relationships between Hofstede's six cultural dimensions (Power Distance, Individualism/Collectivism, Masculinity/Femininity, Uncertainty Avoidance, Long Term Orientation/Short Term Normative Orientation, and Indulgence/Restraint) and visitor satisfaction. Bivariate correlation with bootstrapping tests show consistent correlations …

Understanding Chinese Cultural Tourists: Typology And Profile, Ganghua Chen, Songshan (Sam) Huang

Research outputs 2014 to 2021

This study aims to offer a clear and up-to-date typology and profile of Chinese cultural tourists in mainland China following the framework based on cultural centrality and depth of cultural experience. Using a sample of mainland Chinese tourists (n = 656) at three cultural attractions in Guangzhou, China, a typology of Chinese cultural tourists (namely casual, sightseeing, purposeful, serendipitous, and incidental) was developed and trip characteristics (e.g. prior knowledge, time spent to get to know the site before visit, change in knowledge, and on-site activities) and sociodemographics of each segment were also examined. In addition, slight differences are found between …

The Image Of India As A Travel Destination And The Attitude Of Viewers Towards Indian Tv Dramas, Usep Suhud, Gregory B. Willson

Research outputs 2014 to 2021

For a few decades now, various television stations in Indonesia have been broadcasting foreign drama series including those from a range of Asian countries, such Korea, India, Turkey, Thailand and the Philippines . This study aims to explore attitude towards Asian drama in those countries and the destination image of the country where the drama emanates from as perceived by the audiences. This study applied a mixed-methodology approach in order to explore particularly attitudes towards foreign television drama productions. There is a paucity of study exploring the attitudes of audiences towards Indian television dramas and a limited study focussing on …