Tourism and Travel Commons^™

Where Do Tourists Stay Overnight In Macau?, Sunny Sun, Rob Law, Davis Kachio Fong

ICHRIE Research Reports

Recently, diverse accommodation choices such as clubs have become an extremely important topic for hotel guests, imposing an unprecedented challenge to hoteliers. Examples of other accommodation choices are clubs, karaoke bars, casinos and saunas. It is well-known that tourists’ accommodation choice is an important issue for destinations. The present study thus tried to understand the tourists’ characteristics such as demographics, geographic region, psychographic factors, and behavioral patterns, among different accommodation choice, and provided managerial implications for hotel and tourism practitioners. Since Macau is an entertainment-oriented tourist destination with a variety of accommodation choices, findings are expected to help hotels in …

Environmentally And Financially Sustainable Tourism, Haywantee Ramkissoon, Vishnee Sowamber

ICHRIE Research Reports

Clear blue sky, clean water and unpolluted air are natural resources no longer accessible to everyone. Due to high levels of carbon emissions, resource depletion has become a matter of deep concern. This calls for initiatives to mitigate impacts and protect our ecosystem and societies. LUX* Resorts & Hotels, a hotel group in the island of Mauritius, situated on the East Coast of Africa, introduced the “Tread Lightly” initiative, a key sustainability instrument to help reduce carbon emissions, while maintaining its global positioning with a five-star rating. It’s widely studied how warming temperatures are causing significant impacts. Our study shows …

Preferences Of Lgbt Tourists Traveling To Smaller Cities, Eric D. Olson, Ching-Hui Su, Chin-Hsun Tsai

ICHRIE Research Reports

The global lesbian, gay, bisexual, and transgender (LGBT) population accounts for about 450 million people, with $3.7 trillion spending power per year2. With the rise of the “pink economy,” LGBT tourism destinations and suppliers have found ways to attract the LGBT tourist through increased target marketing, unique product offerings, and a welcoming environment. Most marketing campaigns targeting LGBT tourists have focused on acquiring LGBT tourists to larger cities with established LGBT communities. Thus, this study discusses the tourism preferences of LGBT tourists traveling to a smaller, regional city. LGBT consumers form their own unique subcultures, and consumption activities reflect their …

Like Mother, Like Daughter? A Destination Image Comparison Between Florida And Orlando, Asli D.A. Tasci, Wei Wei

ICHRIE Research Reports

“Like mother, like daughter.” We say this often in our daily life. But is this true when it comes to the destination brand image of a state versus that of a city within that state? We conducted a study to investigate this. This is a short summary of the findings that have not been published in peer-reviewed outlets yet.

More Tourists Green Up: Bringing The Charm Back To Vietnam, Luu Trong Tuan

ICHRIE Research Reports

More and more tourists have chosen attractions in Vietnam as destinations of their travel not only to explore their hidden charms but also make them greener through their role as green value co-creators. Vietnam is filled with hidden charms for tourists’ discovery such as Sa Pa Mountains, Ha Long Bay, Phong Nha Cave, Hoi An Ancient Town, Da Nang Beach, Mekong Delta, and Phu Quoc Island. Nonetheless, these charms are increasingly less charming and losing the returns of tourists, both international and local, due to the destruction of their green. Although people and factories in the localities are the main …

Millennials And The Experience-Driven Economy

Business Exchange

Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.

The Right Message To The Right People: Developing Effective Crisis Response In Cruise Travel, Bingjie Liu

ICHRIE Research Reports

Purpose

The purpose of this study was to provide insights into developing effective crisis responses within the cruise industry. Particularly, this study tested the effects of different crisis responses on individuals’ safety perceptions and cruise travel intentions. This study also tested how individual characteristics; such as past cruise experience and demographic characteristics, may affect the communication outcomes.

Originality/Value

Using an interdisciplinary approach, this study applied crisis communication theories to a cruise travel context. The findings of this study can be directly applied to develop effective crisis responses for hospitality practitioners, which exemplify the essence of translational research.

Relevance of the …

Pricing Decisions During The Fifa 2014 World Cup: São Paulo And Rio De Janeiro, Albert A. Barreda, Sandra Zubieta Zamudio, Han Chen, Marina Cassilha, Yoshimasa Kageyama

ICHRIE Research Reports

Purpose: This report explores the host destination’s response to the 2014 FIFA World Cup. The study establishes how the hotel Key Performance Indicators (KPIs) of two of the main cities in Brazil reacted to the World Cup.

Originality/value: Exploring Brazilian hotel revenue managers’ responses to a major sporting event in Latin America is the main contribution of this research report.

Relevance of the topic: Several business sectors in the travel and hospitality industry experience distinctive positive and negative performance for hosting mega-sporting events. The findings of this research report will be helpful for hotel revenue managers who regularly propose strategic …