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Full-Text Articles in Tourism and Travel
Matching Reviewers To Customers: The Role Of Demographics And Preferences In Hotel Online Booking, Cheng Chu Chan, Long W. Lam, Cheris W. C. Chow, Lawrence Hoc Nang Fong, Rob Law
Matching Reviewers To Customers: The Role Of Demographics And Preferences In Hotel Online Booking, Cheng Chu Chan, Long W. Lam, Cheris W. C. Chow, Lawrence Hoc Nang Fong, Rob Law
ICHRIE Research Reports
Travelers can easily refer to online reviews as a source of advice before booking a hotel; however, online reviews are not structured which make gathering useful information uneasy. What if online review sites can prioritize and direct the reviews that are most relevant to the customers and save them a lot of time? The value and usefulness of reviews are affected by the reviewers’ background. This study investigated whether customers tend to value the reviews written by similar people more than those written by dissimilar people. The first experiment showed that positive reviews increased consumers’ intention to book a hotel, …
Where Do Tourists Stay Overnight In Macau?, Sunny Sun, Rob Law, Davis Kachio Fong
Where Do Tourists Stay Overnight In Macau?, Sunny Sun, Rob Law, Davis Kachio Fong
ICHRIE Research Reports
Recently, diverse accommodation choices such as clubs have become an extremely important topic for hotel guests, imposing an unprecedented challenge to hoteliers. Examples of other accommodation choices are clubs, karaoke bars, casinos and saunas. It is well-known that tourists’ accommodation choice is an important issue for destinations. The present study thus tried to understand the tourists’ characteristics such as demographics, geographic region, psychographic factors, and behavioral patterns, among different accommodation choice, and provided managerial implications for hotel and tourism practitioners. Since Macau is an entertainment-oriented tourist destination with a variety of accommodation choices, findings are expected to help hotels in …