Tourism and Travel Commons^™

Social Media Marketing In Rural Hospitality And Tourism Destination Research, Samuel Adeyinka-Ojo, Shamsul K. Abdullah

University of South Florida (USF) M3 Publishing

An increasing number of studies have been dedicated to the application of social media in the marketing of hospitality services and tourism destinations. However, there exists a lack of extant literature dedicated to exploring how social media can be used in the marketing of hospitality and tourism in rural destinations. In order to achieve the objectives of this paper, the methodology adopted, and samples used for the analysis of literature review composed of relevant papers published in hospitality and tourism journals on social media framework, social media marketing (SMM), rural hospitality and tourism (RHT) destinations. These existing literature works were …

The Impact Of Effective Implementation Of Customer Relationship Management To The Success Of Hotels In Afikpo North Local Government Of Ebonyi State, Nigeria, Ogboagha Callister, Managwu Lilian

University of South Florida (USF) M3 Publishing

This study assessed the impact of effective implementation of customer relationship management to the success of hotels in Afikpo North. The researchers formulated three objectives and one hypothesis for the purpose of the study. A total of eighty (80) respondents were sampled for the study. Questionnaire and personal interview were the instruments used for data collection. Relevant data collected were analyzed using simple percentages and Analysis of Variance (ANOVA) was used to test the hypothesis. The findings of the study showed that product customisation, long term relationship, customer loyalty and return on investment were the importance of Customer Relationship Management …

Determination Of Food Neophobia Levels Of International Mersin Citrus Festival Participants, Sevda Sahilli Birdir, Nurhayat Iflazoglu, Kemal Birdir

University of South Florida (USF) M3 Publishing

Mersin Citrus Festival is considered the biggest festival of the province and is an international event held in Mersin every year. The festival aims to introduce citrus fruits, the most important agricultural product grown in Mersin. This study was carried out in order to determine the neophobia levels of attendees’ and to measure their attitudes towards new foods at the 7th International Mersin Citrus Festival. Answers to four research questions were sought in the study. The data were obtained through a survey on 1-3 November 2019, using the convenience sampling method. The obtained 152 usable questionnaires were subjected to statistical …

Evaluation Of Turkish Nights As A Tourism Product: The Case Of Cappadocia, Meral Buyukkuru, Eda Ozgul Katlav, Firdevs Yonet Eren

University of South Florida (USF) M3 Publishing

The aim of this study is to evaluate the services offered by the businesses organizing Turkish Night in Cappadocia by tourist guides. The sample of the study consists of 20 professional tourist guides, as they promote the touristic products of the Turkish Night to tourists and experience these products with them. Qualitative research methods were used in this study because it provides in-depth information. Content analysis was performed on the studies obtained as a result of the literature review in order to collect data in the research and the data were collected with a semi-structured interview form. The data were …

The Effects Of Covid-19 Epidemic On Guided Tours And Alternative Tour Samples From Turkey, Bayram Akay

University of South Florida (USF) M3 Publishing

The purpose of this research is to evaluate the effect of covid-19 on guided tours and examine the alternative tour examples that have emerged in Turkey during the pandemic. In this study, qualitative research method was used and data analyses were conducted using content analysis. The content analysis have been made through the statistics, reports and qualitative research methods by tourism portals (Tourism current, tourism news), UNWTO, Turkish Statistical Institute (TSI), Association of Turkish Travel Agencies (TÜRSAB and Republic of Turkey Ministry of Culture and Tourism (ATTA). In Turkey during the pandemic, the number of tourists decreased by 70% and …

The Effect Of Covid-19 Phobia On Holiday Intention, Halil Akmese, Ali Ilgaz

University of South Florida (USF) M3 Publishing

Since the day of human existence, millions of people have traveled from their places to different regions for many reasons. A number of negative factors such as war, natural disasters and epidemics damaged this ongoing dynamic structure of tourism with varying extensions. The new type of coronavirus (Covid-19) epidemic that emerged in December 2019 has also affected tourism activities and individuals' intentions and motivations to go on holiday. The main purpose of this research is to measure the effect of Covid-19 phobia on individuals' holiday intentions. The sample of the study was 388 people. In the research, a questionnaire form …

Analysis Of E-Complaints Regarding Hotel Restaurants During Covid-19 Process: The Case Of Antalya, Sevim Usta, Serkan Sengul

University of South Florida (USF) M3 Publishing

The study aimed to determine the customer complaints about hotel restaurants during the COVID-19 pandemic. The study was conducted in restaurants of 50 5-Star Hotels in Antalya, Turkey's most visited tourist destination. The authors consider that the findings of this study are important for comparing with the studies in current literature. Among the TripAdvisor reviews written in English between December 2019 and March 2021 on hotel restaurants, 300 complaints were detected. Of the 300 complaints, 825 content of complaint was determined. It was determined that the customer complaints are generally related to "average" services and that among the produced codes, …

Significance Of Vr In The Spa: A Spatial Analysis, Irini L. F. Tang, Schultz Z. B. Xu, Eric Chan

University of South Florida (USF) M3 Publishing

The pandemic became a real part of daily life. We do not know whether it was God’s will or fate to halt worldwide travel. Both worldwide travelers and those who prefer to stay close to home were made more hyper aware of their physical and mental well-being. Keeping healthy and remaining well in terms of living a quality life became a priority. In this regard, spa visitors also desired to visit or travel somewhere else when the opportunity arose and the cost is affordable. Virtual Reality (VR) was one of the Smart Technologies that helped serve this wanderlust need when …

Determination Of Students’ Characteristics And Perspectives About Social Entrepreneurship: A Case Of Anadolu University, Muhammed Kavak, Ipek I. Can, Emre O. Aksoz

University of South Florida (USF) M3 Publishing

Social entrepreneurship enables stakeholders to take innovative and inclusive approaches to social, environmental, and economic problems and to produce solutions to eliminate social injustice. It is not only self-sufficient by providing an economic return, but also offers people the opportunity for a more sustainable common world. Considering that, training of tourism faculty students to develop both entrepreneurial and social entrepreneur characteristics will bring the tourism industry to the forefront and lead to the increase of social, sectoral, and public benefits. Thus, the aim of this study is to examine the social entrepreneurship characteristics and perspectives of students taking tourism higher …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Does Coronavirus (Covid-19) Transform Travel And Tourism To Automation (Robots)?, Omar Parvez, Ali Ozturen, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

Global coronavirus is the name of consternation. It has a depraved impact on world health, the international economy, as well as the travel, tourism, and hospitality (TTH) industry. The World Health Organization (WHO) already declared an international public health emergency in the concern of cases and deaths. Tourism is a human-intensive industry, but on one side, the circumstances of the virus separate people from personal interaction, on the other side, technological development offers automatic robots to the service. So the future of the TTH might be transformed toward automation (robots). The paper aims to extend the knowledge by investigating and …

Ethical Perceptions Of Housekeeping Department Employees: A Study In Izmir Province, Tuba Turkmendag, Bayram Sahin

University of South Florida (USF) M3 Publishing

This study aims to determine the ethical perceptions of housekeeping employees. The field research in the study was conducted with the housekeeping department employees of the hotel enterprises operating in the central district of İzmir in Turkey. The quantitative research method was used in the research and the convenience sampling method was used in collecting the data. The frequency analysis, difference analysis, and relationship analysis were conducted through Jamovi software. Research findings show that the ethical perceptions of housekeeping department employees are high. Further, male employees' perceptions of ethics were higher and there was no significant difference according to their …

Factors That Prevent Participation Of Tourists In Online Co-Creation Activities, Resat Arica, Feridun Duman, Abdulkadir Corbaci

University of South Florida (USF) M3 Publishing

The study aimed to identify the factors that prevent tourists from participating in online co-creation activities. With this aim, the study sample was selected from the tourists who travelled to Istanbul, who did not participate in co-creation. The data were collected through the questionnaire technique, then, analyzed with descriptive and exploratory factor analysis. The findings of the study showed that three factors prevented the tourists from participating in online co-creation activities. These factors were named as (i) lack of knowledge, (ii) lack of participation in social communication networks, and (iii) personal perceptions of co-creation. Lack of knowledge is the most …

Strategic Consciousness And Business Performance Relationship Of Open Innovation Strategies In Food And Beverage Businesses, Muhsin Halis, Kazim O. Ozer, Hasan Cinnioglu, Zafer Camlibel

University of South Florida (USF) M3 Publishing

The purpose of this study is to examine the effect of open innovation strategy on the performance of businesses within the framework of the strategic consciousness instrument of the relationship. Innovation has been researched in many ways with its performance enhancing effect for all businesses and the relationships between innovation and business performance have been proved. The open innovation paradigm focuses on the scope of collaboration with different stakeholders. There is less research on the relationship between open innovation and business performance in hotel businesses. For this purpose, the top managers of food and beverage businesses operating in Istanbul have …

The Effect Of The Usage Of Virtual Reality In Tourism Education On Learning Motivation, Sarp T. Kumlu, Emrah Ozkul

University of South Florida (USF) M3 Publishing

Humanity has developed with technology by following the new products that emerge throughout their lives. Technology, especially in education, enables students to show interest by having different and fun experiences in the course. It is thought that technology in applied and theoretical courses is also considered to be important in tourism education just as it is in engineering, architecture, and medicine as an effective tool for students to enjoy and succeed in the course. Besides that, it is possible to say that it is easier for students to access information and save time with technological tools. In the 21st century, …

Customer Perceptions Against Covid-19 Precautionary Measures Of The Restaurants: The Case Of Istanbul-Turkey, Elif Kaymaz, Sevki Ulema

University of South Florida (USF) M3 Publishing

The research was conducted to determine consumer perceptions of the measures that restaurants should take during the COVID-19 outbreak. Restaurant measures observed by individuals who went to a restaurant at least once during the outbreak were identified. Meanwhile, new additional measures developed by the researcher were determined by the participants, and suggestions were developed for the implementation of the restaurants. The research was conducted in Istanbul, Turkey. The data were collected through a questionnaire in the research where the quantitative research method was preferred. 388 questionnaires in total were included in the study and analyzed. Analyses were performed with the …

Preparing The Hospitality And Tourism Workforce For The Future Of Work, Arthur Huang

Rosen Research Review

The economic restructuring necessitated by the Covid-19 pandemic has ignited a fundamental transformation of the US workforce driven by powerful digital technologies. No sector has been hit harder than the hospitality and tourism industry (H&T), and no industry has more to gain from reinvention. H&T employs about 32% of the US labor force; however, workers’ wages, benefits, and career support are among the lowest of all industries. Moreover, research shows that numerous jobs in H&T are susceptible to automation due to advancements in artificial intelligence (AI). The fears related to job loss resulting from applying advanced technology, such as AI, …

Rising From The Ashes Of Covid-19 Will Need A Sharp Focus On The Numbers, Manuel Rivera, Murat Kizildag, Robertico Croes

Rosen Research Review

If there is one sector that cannot move 'online', it is accommodation, and SLEs (small lodging establishments) have taken a merciless beating from COVID-19. Typically family-owned and managed, they have relatively high capital costs and overheads which means that even when revenues stop coming in, those liabilities still have to be met. This study by Dr. Manuel Rivera, Dr. Murat Kizildag, and Dr. Robertico Croes, of the Rosen College of Hospitality Management, shows how a detailed break-even analysis can inform a business’s strategy for survival within the important SLE sector.

Dick Pope Sr. Institute For Tourism Studies, Rosen College Of Hospitality Management

Rosen Research Review

The Dick Pope Sr. Institute for Tourism Studies is based at at the University of Central Florida.

Rosen College Hosts Five Important Journals In The Hospitality & Tourism Field, Rosen College Of Hospitality Management

Rosen Research Review

This page highlights five hospitality journals founded and/or edited by Rosen College of Hospitality Management faculty members.

Making Memories: A Consumer-Based Model Of Authenticity Applied To Living History Sites, Muhammet Kesgin, Babak Taheri, Rajendran S. Murthy, Juilee Decker, Martin Joseph Gannon

Articles

Purpose: Underpinned by the consumer-based model of authenticity (CBA), this study investigated whether leisure involvement, object-based and existential authenticity, host sincerity, and engagement stimulate positive memorable visitor experiences in a distinctive commercial hospitality setting: a living history site. Methodology: Quantitative data were gathered from living history site visitors (n=1004), with partial least squares structural equation modelling used to test the hypothesized relationships. Findings: The results confirm the inclusion of the hypothesized relationships between leisure involvement, sincerity, and authenticity, relative to engagement and subsequent memorability. The findings suggest that engagement can be a predictor of positive memorable experience, contingent on CBA …

Sustainable Tourism Challenges: Change Management - Teton County, Katelyn Larrabee, Jonathon Day

Tourism Insights

This report examines Teton County's change management activities in support of sustainable tourism.

Sustainable Tourism Challenges: Systems Change - Slovenia Tourism's Green Scheme, Hannah Bromm, Jonathon Day

Tourism Insights

The report addresses ways that Slovenia has encouraged the adoption of sustainable tourism practices

Sustainable Tourism Challenges: Getting Started - Sustainable Supply Change Management, Jonathon Day

Tourism Insights

Introduction to sustainable supply chain management in tourism.

A Critical Analysis Of Gender Inequality In The Chef Profession In Ireland, Mary M. Farrell Phd

Dissertations

As an original piece of research, this dissertation investigates the factors that contribute to gender inequality in the chef profession in Ireland. The aims of the study sought to establish the extent of gender inequality and the factors that contribute to it in the chef profession in Ireland. The first national gender inequality survey was designed to collect empirical and qualitative data of the chef profession. Joan Acker’s (1990) original theory of gendered organisations and Connell’s (1995) concept of hegemonic masculinity were employed to undertake a systematic gender analysis of the data emanating the survey. This analysis reveals, for the …

A Study On The Impact Of Social Media Marketing In The Event Industry: Executing A Marketing Plan, Adrian N. Bradley

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Marketing is a large part of growing one’s business or event. The objective of this study was to gain an understanding of how social media marketing increases brand loyalty, attendance, and engagement within current and potential guests over traditional event marketing methods. Through this study a data collection survey for the University of Arkansas’ Hospitality Management annual event Students Mastering the Art of Hospitality (SMASH) to gather information on the effectiveness of e social media marketing’s influence on their attendees. Unfortunately, due to a global pandemic SMASH was canceled and the researcher and honor’s committee thought it to be best …

The Windfall Gain Effect: Using A Surprise Discount To Stimulate Add-On Purchases, Esther Kim, Sarah Tanford

Department of Hospitality and Tourism Faculty Scholarship and Creative Works

How can the business maximize revenue while providing discounts? This research suggests that hospitality operators may stimulate add-on purchases with the adoption of surprise discounts. Two experiments investigated factors that influence hospitality consumers’ ancillary spending. Study 1 tested the discount and product type effects on additional spending intentions for a cruise booking. Study 2 identified how the depth of surprise discount and add-on product type influence consumers’ add-on purchase decisions for an online hotel booking. The findings indicate that a surprise discount and hedonic items induce consumers’ unplanned purchases. A hedonic add-on item is preferred over a utilitarian item when …

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• WKU Favorites
• Adjusting to Apartment Life During a Pandemic
• Food & Drink
• Things to Do
• Miscellaneous
• Clothing & Gifts