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Articles 1 - 6 of 6
Full-Text Articles in Tourism and Travel
Tourism Products And Sentiment Analysis, Ibrahim A. Ozen
Tourism Products And Sentiment Analysis, Ibrahim A. Ozen
University of South Florida (USF) M3 Publishing
OVERVIEW
Reviews about tourism products in online environments are an important data source for tourism businesses, destination managements and tourists. Tourist reviews online are completely unbiased reviews created voluntarily by tourists. Therefore, important feedback is provided for tourism businesses and destinations in the evaluation of tourism products. Collecting and analyzing tourist comments and transforming them into strategic information will create an important competitive power. Sentiment analysis, which is a sub-field of text mining, is a field of study that analyzes people’s ideas and thoughts about tourism products and services from text-based comments. Sentiment analysis can be applied at the document …
The Importance And Role Of Digital Marketing In The Preference Of Touristic Products In Turkiye, Gul Yilmaz, H. Neyir Tekeli
The Importance And Role Of Digital Marketing In The Preference Of Touristic Products In Turkiye, Gul Yilmaz, H. Neyir Tekeli
University of South Florida (USF) M3 Publishing
OVERVIEW
The rapid development of technology all over the world, the widespread use of the Internet in all areas has enabled consumers to benefit from digital marketing in their product purchasing activities. Tourism companies use digital platforms and channels for promotional purposes in touristic product marketing to reach potential tourists. Young people who are familiar with the technology make their hotel reservation or car rental preferences for the time period they need through digital platforms. They always take into account the so-called electronic advice (e- WOM) messages before selecting the destination. Tourists can easily examine the virtual images of the …
Analytics In Hospitality And Tourism: Online Travel Reviews, Estela Marine-Roig
Analytics In Hospitality And Tourism: Online Travel Reviews, Estela Marine-Roig
University of South Florida (USF) M3 Publishing
OVERVIEW
User-generated content, shared with other users through social media, has increased considerably in the previous decade. In particular, the content generated by travelers, mainly online travel reviews (OTRs), has grown dramatically. This abundant recorded information has served as a basis for conducting numerous research on big data and social media analytics. Reviewers share their OTRs on travel-related websites including peer-to-peer (P2P) accommodation platforms and online travel agencies (OTAs). The aim of this chapter is to offer an overview of the state of the art of hospitality and tourism analytics based on OTRs, and explore the possibilities of gaining insight, …
The Effect Of The Usage Of Virtual Reality In Tourism Education On Learning Motivation, Sarp T. Kumlu, Emrah Ozkul
The Effect Of The Usage Of Virtual Reality In Tourism Education On Learning Motivation, Sarp T. Kumlu, Emrah Ozkul
University of South Florida (USF) M3 Publishing
Humanity has developed with technology by following the new products that emerge throughout their lives. Technology, especially in education, enables students to show interest by having different and fun experiences in the course. It is thought that technology in applied and theoretical courses is also considered to be important in tourism education just as it is in engineering, architecture, and medicine as an effective tool for students to enjoy and succeed in the course. Besides that, it is possible to say that it is easier for students to access information and save time with technological tools. In the 21st century, …
Proceedings Of The Conference On Managing Tourism Across Continents: Volume 1, Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda, Seden Dogan
Proceedings Of The Conference On Managing Tourism Across Continents: Volume 1, Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda, Seden Dogan
University of South Florida (USF) M3 Publishing
ISBN: 978-1-955833-01-1
Daha Iyi Bir Dunya Icin Turizm: Sayi 1, Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda, Seden Dogan
Daha Iyi Bir Dunya Icin Turizm: Sayi 1, Cihan Cobanoglu, Ebru Gunlu Kucukaltan, Muharrem Tuna, Alaattin Basoda, Seden Dogan
University of South Florida (USF) M3 Publishing
Daha İyi Bir Dünya İçin Turizm [Tourism for a Better World] book consists of peer-reviewed (double-blind) Turkish research papers that were presented at the Second Managing Tourism Across Continents (MTCON21) conference in April 2021. The book is published by the University of South Florida M3 Publishing as open-access.
Daha İyi Bir Dünya İçin Turizm kitabı, Nisan 2021'de Ikinci Kıtalar Arası Turizm Yönetimi (MTCON21) konferansında sunulan hakemli (çift kör) Türkçe araştırma makalelerinden oluşmaktadır. Kitap, University of South Florida M3 Publishing tarafından açık erişim şekilinde yayınlanmaktadır.
ISBN: 978-1-955833-02-8