The Importance And Role Of Digital Marketing In The Preference Of Touristic Products In Turkiye, Gul Yilmaz, Neyir H. Tekeli

University of South Florida (USF) M3 Publishing

OVERVIEW

The rapid development of technology all over the world, the widespread use of the Internet in all areas has enabled consumers to benefit from digital marketing in their product purchasing activities. Tourism companies use digital platforms and channels for promotional purposes in touristic product marketing to reach potential tourists. Young people who are familiar with the technology make their hotel reservation or car rental preferences for the time period they need through digital platforms. They always take into account the so-called electronic advice (e- WOM) messages before selecting the destination. Tourists can easily examine the virtual images of the …