The Effect Of The Blockchain Technology On Service Companies And Food Retailers: An Overview Of The Blockchain Use Cases And Applications, Gokhan Kirbac, Erkut Ergenc

University of South Florida (USF) M3 Publishing

Nowadays, as a result of the vertical development of technology, the concepts of information technologies and digital transformation have become more important for the service companies and food retailers. In this ecosystem, there are numbers of actors involved in the supply chain and logistics activities regarding service companies and food retailers. On the other hand, there are lots of technologies and applications to support the flow of the products and services in the supply chain activities. Here, the supply chain and logistics of the service companies and food retailers should remain efficient for the organizational structure. So blockchain is a …

Digital Marketing In Hospitality And Tourism, Shankar Rayappan

University of South Florida (USF) M3 Publishing

OVERVIEW

In the present world, the service providers are in a dire need to address and customize, and gratify customer needs based on their experiences, preferences, interests, and behavior. There comes the rescue, the digital marketing that has evolved tremendously over the past couple of years amidst the pandemic. Though the presence was sensed long back to the start of the decade, its imperativeness has become inevitable after 2015. In India and across the globe the people are finding the ways to stay handy, having all their needs fulfilled at their doorsteps. There comes digital marketing. In the name of …

Emerging Technology Trends In Hospitality And Tourism, Harry Costin, Antonio Eslava

University of South Florida (USF) M3 Publishing

OVERVIEW

This chapter explores how technology has radically reshaped the tourism industry in the last few decades. In particular, IT applications such as the internet since the 1990s, and more recently smartphone Apps, have contributed to that change. Today, travelers and tourists use the internet to explore the many options available to them in terms of transport, lodging and entertainment at popular tourist destinations. Therefore, many local brick and mortar agencies have disappeared and have been replaced by large, platform-based players such as Expedia, Airbnb or Booking.com. The many pictures they upload constantly while traveling, and the feedback collected immediately …

Blockchain In The Hospitality And Tourism Industry, Christa Barkel, Hulya Kurgun, Brenda Groen

University of South Florida (USF) M3 Publishing

OVERVIEW

This chapter will provide information on what Blockchain is and why it is used. It describes the basic concepts underlying Blockchain technology, such as distributed ledgers (DLs), consensus mechanisms, mining, smart contracts, peer-to-peer (P2P), and the classification of existing Blockchain systems. Next, it explores Blockchain applications in general, in businesses and society. Blockchain maybe used e.g., for fundraising, in education, and for provenance and authenticity registration. The last part of the chapter is devoted to application of Blockchain in general to applications in the hospitality and tourism industry. It considers how Blockchain makes it possible to create new types …

Network & Cyber Security In Hospitality And Tourism, Emmanuel Fragniere, Kamil Yagci

University of South Florida (USF) M3 Publishing

OVERVIEW

The tourism sector was transformed early on by digitalization, which makes it a very innovative area of business. At the same time, this high level of digitalization maturity makes it a very vulnerable industry in terms of cyber security. As a tourism specialist, it is therefore crucial to have a good understanding of network and cybersecurity. In this chapter, we will address this topic in an accessible and popularized manner. The goal is to understand the challenges of cybersecurity and as a tourism professional to contribute with specialists in the field to protect your business, your network, and your …

Hotel And Guest Room Technology, Betsy B. Stringam, John H. Gerdes

University of South Florida (USF) M3 Publishing

OVERVIEW

Hotels are utilizing a variety of technologies in the guest room and throughout the hotel. Artificial intelligence (AI), virtual reality (VR), augmented reality (AR), cloud computing, internet of things (IoT), robots, cobots (collaborative robots), and chatbots are changing the service experience and hotel operations. Technology is redefining how we interact with the guest at all touchpoints, and how we manage employees and processes in hotel operations. Hotel and guestroom technologies provide increased management tools and data, to predict reservation demand, guest needs, and even when equipment might fail. While hotel technologies are increasingly automated, the use of technology is …

The Dual Aspect Of Technology In Tourism: Social Contradictions Surrounding The Sharing Economy And Smart Destination Development, Miha Bratec, Marco A. Celdran Bernabeu, Dejan Krizaj, Josep Ivars-Baidal, Ana B. C. Diaz, Peter Kopic, Tadej Rogelja

University of South Florida (USF) M3 Publishing

OVERVIEW

The technology and the rise of Web 2.0. enabled the meteoric rise of peer-to-peer (P2P) platforms facilitating transactions and consequential establishment of the sharing economy concept. This accelerated technological change has led to new dynamics in cities and tourist destinations such as over-tourism with the so-called arise of the sharing economy significantly fueling it. The main purpose of our chapter is to systematically review this dual aspect of technological impacts on tourism. On the one hand, we review the technological aspects that underpin the development of the sharing economy and consequential over-tourism in destinations. On the other hand, we …

Technology For Spas, Salons, And Wellness Centers, Su Gibson

University of South Florida (USF) M3 Publishing

OVERVIEW

Spas, salons and wellness centers have been slow to embrace new technologies, but guest expectations of personalization, access to information, and ease of transactions have recently spurred the creation and adoption of many technology tools within this specialized field. This chapter explores technology commonly used in this segment for managing operations, marketing, enhancing the guest experience and evaluating performance. The chapter begins with an introduction to the nature of spa, salon and wellness center operations and explains how technology is used, in general, to facilitate this high-touch arena of hospitality. Additional topics include technology for managing operations such as …

Value Innovation Activities In The Wireless Telecommunications Service Sector: A Case Study Of The Malaysian Market, Mohammed A. Hajar, Daing Nasir Ibrahim, Mohd Ridzuan Darun, Mohammed A. Al-Sharafi

Journal of Global Business Insights

Innovation has become an important source of growth and survival for the telecom industry, especially with the highly competitive, dynamic business environment of this sector. The telecom market attributes of liberalization, privatization and globalization result in fierce competition, which aggravates telecom firms’ challenges to expand their market share, and hence, increase customer base, sales volume, and ultimately profit. A new strategy to succeed is innovation differentiation, which leads to breaking out the competition and creating uncongested market space. The aim of this paper is to highlight the logic of value innovation in the wireless telecom sector. A qualitative research approach …

The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam, Huyen Pham, Thu Nguyen

Journal of Global Business Insights

The sharing economy is getting broader with its non-ownership assets, better use of resources, lower prices, and more customized products (Belk, 2014). In tourism industry, the development of the sharing economy involved the emergence of online travel agencies (OTAs) who are intermediates between services providers and consumers, provide accommodations, transport services, food and beverages services, tour guide services, etc. (Skalska, 2017). Recently, Vietnam has experienced a rapid growth in the number of users booking tourism products and services through OTAs. Playing such an important role in the tourism market, it is essential for OTAs to retain customers which later bring …

Faculty Success: Developing A Research And Publication Agenda, Kathleen P. King

Department of Leadership, Policy, and Lifelong Learning

Anyone associated with higher education will acknowledge that tenure track faculty have to perform a fantastic balancing act. Compared to an administrative or line role in an organization, higher education faculty have tremendous autonomy and freedom. However, they face competing demands of many different (and good) opportunities, and for them the stakes are always high. Help is here! This article introduces a powerful strategy for staying on track in the research strand of this competitive journey.

Designing Successful Online Courses - Part 2, Kathleen P. King

Department of Leadership, Policy, and Lifelong Learning

Once again, our major goal is to provide faculty with consistent guidance through the many instructional decisions and design steps they need to pursue in this process. This process is a fantastic opportunity to craft a virtual learning space in which people can engaging in learning beyond the constraints of time and space.

Five Strategies For Successful Writing Of Reports And Essays, Kathleen P. King

Department of Leadership, Policy, and Lifelong Learning

Many people cannot get started with their literary projects because they do not know where to start. In this brief article, I share insight from years of teaching students and professionals of all ages how to prepare professional work.

Revelations Of Adaptive Technology Hiding In Your Operating System, Kathleen P. King

Department of Leadership, Policy, and Lifelong Learning

Pre-publication version of a chapter about the assistive technology tools and resources available for free in Windows OS and Mac OS. Introducing higher education faculty to free resources, features and programs which they can recommend to their students or perhaps use for themselves (for instance for fading eyesight or hearing). In addition, the chapter briefly shares strategies and examples of how they might be used.

The book will have an entire chapter dedicated to assistive technology as well. This is a popularized assistive technology chapter for generalist, NON special education, faculty to become acquainted with readily available and free resources. …

Harnessing Innovative Technologies In Higher Education: Access, Equity, Policy & Instruction, Kathleen P. King, Joan K. Griggs

Department of Leadership, Policy, and Lifelong Learning

This publication is an attempt to capture the evolution of distributed higher education over the last decade by tracing the applications of new technologies funded by the Fund for the Improvement of Postsecondary Education (FIPSE). As FIPSE surveyed the current state of distance/distributed education, there existed an opportunity to help post econdary education make the transition to this new generation of distance education made possible by the explosive growth of the Internet and other new technologies. These technologies created the potential for students to access learning that was interactive, customized, and self-paced; to more easily merge lifelong learning with the …