Artificial Intelligence Capabilities, Generational Involvement, And Competitive Performance: Case Of Tunisian Family Businesses, Rim Gafsi

Journal of Global Business Insights

Anchored in Dynamic Capabilities Theory, this study examines the effect of Artificial Intelligence (AI) capabilities on the competitive performance of family firms and the moderating role of generational involvement. Using survey data from 120 Tunisian family firms adopting AI between 2021 and 2024 and applying confirmatory factor analysis and structural equation modeling, the findings show that AI capabilities significantly enhance firm performance, while generational involvement has no moderating effect. This challenges the assumption that intergenerational transitions inherently drive innovation and provides novel evidence from Tunisia that performance gains stem primarily from the strategic integration of AI rather than generational dynamics. …

Does Ict Use As A Strategic Response To Globalization Matter For Sme Performance In Nigeria? Mediating Roles Of Entrepreneurial Orientation, Strategic Agility, And Organizational Resilience, Uzoma H. Ononye

Journal of Global Business Insights

This study examined the effect of information and communication technology (ICT) use on small and medium-sized enterprise (SME) performance with a focus on the mediating roles of entrepreneurial orientation, strategic agility, and organizational resilience. Cross-sectional data were collected from 298 SMEs in Lagos, Nigeria, using a questionnaire based on previously validated measurement scales. Partial least squares modelling was applied to test the hypothesized five-factor model. The results demonstrate that ICT use, in response to globalization, exerts a significant and positive effect on SME performance. However, this effect is fully mediated by entrepreneurial orientation, strategic agility, and organizational resilience. The analysis …

Reframing Service Quality In Ai-Powered Hospitality Environments, Olena Ciftci

Journal of Global Hospitality and Tourism

The hospitality and tourism industry is experiencing a technological shift through the integration of artificial intelligence (AI), transforming both guest experiences and service operations. While AI offers hyper-personalization, efficiency, and scalability, it challenges traditional notions of service quality rooted in human interaction. This viewpoint explores the emerging concept of tech-augmented hospitality, where AI and human employees co-create guest experiences. The paper highlights key research directions for reconceptualizing service quality in the era of AI-enhanced hospitality. It argues for the development of new evaluative frameworks that encompass hybrid service models, cultural adaptability, inclusivity, and AI literacy.

The Interplay Of Website Characteristics, Attitude, And Booking Intentions For Different Hotel Websites: A Theory Of Reasoned Action Perspective, Atefeh Charmchian Langroudi, Imran Rahman, Maryam Charmchian Langroudi, John Stephan, Parisa Mohammadi

Journal of Global Hospitality and Tourism

Using the theory of reasoned action as the underlying theoretical foundation, this study examines the direct effects of compatibility, perceived usefulness, communicability, perceived risk, and perceived playfulness on attitudes toward online booking and the indirect effects of these variables on consumers’ intention to use three different online hotel booking channels - independent hotel websites, chain hotel websites, and third-party hotel websites. Additionally, this study tests the direct effect of attitude towards online booking on consumers’ intention to use the three online booking channels. Collected data from 638 participants via Amazon M-Turk was analyzed using partial least squares based structural equation …

The Piranhas: Endgame Of Banking In Indonesia, F. Mario Andaru, Bambang Hadinugroho

Journal of Global Business Insights

Neobank is a form of financial technology innovation that offers banking services without a branch office. This is a form of disruption in the banking industry. Therefore, this paper aims to look at the phenomenon regarding the shift in the banking industry due to the presence of neobanks and, at the same time, question whether this is the beginning of the extinction of conventional banking. Based on an analysis of the literature on fintech and digital banking from research, case studies, and news media in both English and Indonesian, this study discusses research related to neobank trends disrupting the conventional …

Financial Characteristics Of Mobile Banking And Payment Users In The United States, Jordan Mitchell, Xiao Li, Doug Steel, Phillip Decker

Journal of Global Business Insights

This study aims to examine the personal finance characteristics of mobile banking and mobile payment users in the United States. To achieve this goal, we used the 2018 National Financial Capability Study, which surveyed over 27,000 American adults regarding their personal financial standing and behaviors. By using ordinary least squares models, our results indicated that the use of mobile banking and mobile payment technology was associated with lower age, Non-White Ethnicity, higher income, higher debt load, debt types (auto, student, credit card, and predatory), and spending more than one’s income. These results reveal that the higher one’s income, financial liabilities, …

Determinants Influencing The Adoption Of Mobile Banking By Women In Bangladesh, Soma Dey, Sacchidanand Majumder

Journal of Global Business Insights

Women’s mobile banking adoption is linked to several advantages, including empowering women, enhancing investment in women-owned businesses, and decreasing extreme poverty.This study explores the demographic and socioeconomic characteristics that affect women’s mobile banking adoption in Bangladesh using Bangladesh Demographic and Health Surveys (DHS; 2020) data. In this study, 12,147 ever-married women aged 15-49 are included in the analysis. The chi-square test is used to examine the effect of socioeconomic and demographic factors on women’s mobile banking adoption. Then, the enter method of a binary logistic regression model is applied to identify the factors most strongly affiliated with it. The result …

Approaches To Sustainability-Driven Innovation In High-Performing Italian Firms: A Cross-Case Analysis, Emanuele Pizzurno, Fausto Cammarano

Journal of Global Business Insights

This paper investigated the nexus between sustainability-oriented innovation (SOI) initiatives and exceptional profitability in high-performing companies. To this aim, employing a multiple comparative case study methodology, we analyzed 10 cases that excel in both return-on-sales (ROS) compared to industry medians and are actively engaged in SOI initiatives with public evidence. The findings of the study are categorized into internal and external factors affecting company performance, shedding light on managerial practices, organizational culture, and industry-specific variables. From a managerial standpoint, this paper offers valuable insights for managers seeking to balance between sustainable practices, encompassing multiple social and environmental aspects of corporate …

The Art Of Artificial Intelligence Illusion: Exposing Digital Deception In The Hospitality Industry, Mohamed Youssef Helal, Mahmoud Ibraheam Saleh

Journal of Global Hospitality and Tourism

This study investigates how artificial intelligence (AI) tools influence deceptive digital practices within the hospitality industry. As AI capabilities such as chatbots and language models are increasingly used in the industry, their potential impact on deception warrants examination. A comprehensive review is conducted to analyze how hospitality businesses utilize AI tools and how this shapes deceptive behaviors online. Specifically, the review examines how AI-generated content may erode consumer trust and decision-making. It also explores the emerging use of machine learning to fabricate fake reviews and social media posts. As deception undermines trust in businesses and the industry, the effectiveness of …

Combining Frameworks To Improve Military Health System Quality And Cybersecurity, Dr. Maureen L. Schafer, Dr. Joseph H. Schafer

Military Cyber Affairs

Existing conceptual frameworks and commercially available technology could be considered to rapidly operationalize the use of Quality Measures (QM) within military health systems (Costantino et al. 2020). Purchased healthcare as well as digital healthcare services have paved the way for data collection from multiple information systems thus offering stakeholders actionable intelligence to both guide and measure healthcare outcomes. However, the collection of data secondary to Smart Devices, disparate information systems, cloud services, and the Internet of Medical Things (IOMT) is a complication for security experts that also affect clients, stakeholders, organizations, and businesses delivering patient care. We have combined three …

Industry 4.0 Applications Towards Sustainability In Hospitality: First Waves In The Guest Room, Sanjay Nadkarni, Florian Kriechbaumer, Natasa Christodoulidou, Marcus A. Rothenberger

Journal of Global Business Insights

Digitalization is positioned as an important element for the future of hospitality related services, especially since the onset of the COVID-19 pandemic (Gursoy & Chi, 2020; Shin & Kang, 2020). Historically, digitalization focused on amplifying returns by increasing revenue and operational efficiency. The hospitality industry utilizes resources intensely to function well; and when used properly, technological improvements can optimize the development of a sustainable business model. This manuscript explores the role of recent innovations in digitalization, such as Big Data, the Internet of Things (IoT), and artificial intelligence (AI) in enabling environmental sustainability in hotels. These innovations become transparent …

A Literature Review On Tourism Studies Based On Technology Acceptance Model (2000-2021), Yakup K. Ozekici

University of South Florida (USF) M3 Publishing

Although there is ample research on technology acceptance model from both out of tourism (Marangunić & Granić, 2015) and tourism literature (Pourfakhimi et al., 2019). There is no paper explicating how the TAM have been addressed in tourism and hospitality literature to guide researchers in accelerating theoretical advancement and help tourism professionals in designing creative solutions. Thus, it is the aim of this study to unfold progress of TAM in tourism and hospitality literature through overviewing it. To fulfil this aim, 145 quantitative papers based their theoretical framework on TAM, published at journals involved within SSCI, ESCI or Scopus indexes …

The Economics Of Technology In Travel, Tourism, And Hospitality, Stanislav Ivanov

Journal of Global Hospitality and Tourism

The first is an academic viewpoint, written by Prof. Stanislav Ivanov from Varna University of Management. He suggests academic research accepts and pays more attention to the economics of technologies in travel, tourism, and hospitality. According to Ivanov, travel, tourism, and hospitality (TTH) are intrinsically connected to technology. At the same time, tourists book their flights and accommodation through technology, reach their destination with the help of technology, explore the destination with technology, and share their experiences online with technology. Economic principles, like any other business, run them. Economic factors also drive their decisions to invest in technology. That is …

Ewom Platforms As Productivity Catalyzers In The Travel Industry: A Two-Stage Double Bootstrap Data Envelopment Analysis, Tomas Saralegui

Journal of Sustainability and Resilience

In a fast-paced digitalization context, travel agencies face a challenge to increase productivity. Electronic word of mouth (eWOM) could allow better learning processes, improve communication with customers, and serve as a remarkable diffusion channel. However, this channel is not yet fully embraced by the sector. This research, delimited to Spanish travel agencies in the period 2012-2019, applies a two-stage double bootstrap data envelopment analysis to assess whether eWOM and how firms manage eWOM, contributes to achieving higher levels of efficiency. Results show that firms with higher valence and volume of online reviews tend to be closer to the efficiency frontier. …

Re-Architecting The Firm For Increased Value: How Business Models Are Adapting To The New Ai Environment, Gozde Turktarhan, David S. Aleong, Chandra Aleong

Journal of Global Business Insights

This paper is an examination of how technology, specifically artificial intelligence (AI), brings about changes in business models, with corresponding impacts on the fields of economics and business. Concepts such as value creation and competitive advantage have cascading effects on organizational culture and the functional framework of a firm. Data creation, management, and curation using media platforms enable enhanced scalability and logistics management such that the firm can be re-architected around a digital core. Organizational structure with functions such as marketing and human resource management are integral links in the automated value network anticipating and responding to customers’ needs while …

Tourism Products And Sentiment Analysis, Ibrahim A. Ozen

University of South Florida (USF) M3 Publishing

OVERVIEW

Reviews about tourism products in online environments are an important data source for tourism businesses, destination managements and tourists. Tourist reviews online are completely unbiased reviews created voluntarily by tourists. Therefore, important feedback is provided for tourism businesses and destinations in the evaluation of tourism products. Collecting and analyzing tourist comments and transforming them into strategic information will create an important competitive power. Sentiment analysis, which is a sub-field of text mining, is a field of study that analyzes people’s ideas and thoughts about tourism products and services from text-based comments. Sentiment analysis can be applied at the document …

Advances In Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins

University of South Florida (USF) M3 Publishing

Advances in Hospitality and Tourism Information Technology has the following chapters:

Chapter 1: Digital Marketing in Hospitality and Tourism

Chapter 2: The Importance and Role of Digital Marketing in the Preference of Touristic Products in Turkiye

Chapter 3: Virtual Reality Marketing in Hospitality and Tourism

Chapter 4: Contributions of Information and Communication Technologies to Cultural Tourism Experiences: Toward a Smart Destination

Chapter 5: Technology in Senior Living Communities

Chapter 6: Tourism Products and Sentiment Analysis

Chapter 7: Analytics in Hospitality and Tourism: Online Travel Reviews

Chapter 8: Wearable Technologies: Kinesthetic Dimension in Enriching Tourist Experience

ISBN: 978-1-7321275-8-6

TABLE OF CONTENTS …

Contributions Of Information And Communication Technologies To Cultural Tourism Experiences: Toward A Smart Destination, Alexandra Georgescu Paquin, Ainhoa Carballido Risco

University of South Florida (USF) M3 Publishing

OVERVIEW

Cultural tourism is a growing sector in which technologies play an important role. Location-based technology, or augmented, virtual and mixed reality, amongst many others, open up new possibilities for managers and at the same time enhance cultural tourism experience in all its stages. In this context, cities, and destinations in particular, need to innovate in order to assure a sustainable and competitive offer that benefits to both tourists and residents by facilitating their daily life through smart initiatives. The purpose of this conceptual chapter is to analyze how the creation of cultural tourism experience with information and communication technologies …

Wearable Technologies: Kinesthetic Dimension In Enriching Tourist Experience, Guzide Z. Egeli, Hulya Kurgun

University of South Florida (USF) M3 Publishing

OVERVIEW

Wearable technologies (WTs), started to play an important role within the tourism ecosystem. These technologies open up new possibilities for all types of tourism operators such as Destination Management Organizations (DMOs), airlines, hotels, cruise lines, theme parks, museums and other attractions in terms of offering competitive advantage and assuring a sustainable offer. In this context, tourism-related companies and destinations, in particular, need to employ new strategies and be innovate in order to meet the demand of sophisticated consumers, improve the satisfaction of the tourist and increase the overall tourism experience. Although the role of this technology is still very …

Virtual Reality Marketing In Hospitality And Tourism, King-Yin Wong

University of South Florida (USF) M3 Publishing

OVERVIEW

In the information explosion era, consumers are now better informed about different products and services than ever. It becomes increasingly challenging for every marketer to cater to the needs of these sophisticated consumers, which is their top priority amid the fierce competition. Capitalizing on its novelty and experiential nature, virtual reality (VR) is one of the latest technologies shown to have been effective in attracting and engaging consumers, particularly in the tourism industry. A complete understanding of VR technology and its strengths and weaknesses is conducive to a better assessment of the technological tool for marketers to determine the …

Analytics In Hospitality And Tourism: Online Travel Reviews, Estela Marine-Roig

University of South Florida (USF) M3 Publishing

OVERVIEW

User-generated content, shared with other users through social media, has increased considerably in the previous decade. In particular, the content generated by travelers, mainly online travel reviews (OTRs), has grown dramatically. This abundant recorded information has served as a basis for conducting numerous research on big data and social media analytics. Reviewers share their OTRs on travel-related websites including peer-to-peer (P2P) accommodation platforms and online travel agencies (OTAs). The aim of this chapter is to offer an overview of the state of the art of hospitality and tourism analytics based on OTRs, and explore the possibilities of gaining insight, …

Technology In Senior Living Communities, Lu Zhang, Yunying Zhong, Wei Wei

University of South Florida (USF) M3 Publishing

OVERVIEW

While the senior living industry has witnessed remarkable growth over the years, the challenges associated with labor shortage are becoming more evident as well. The gap between supply and demand is driving the integration of technological solutions to better support older people and their daily activities. Besides, the senior living industry has increasingly embraced the spirit of hospitality, which emphasizes the importance of enhancing services and amenities. Such a cultural shift also calls for more technologies to assist caregivers in fulfilling their job responsibilities more effectively. Therefore, this chapter delves into six prevalent types of technology adopted by senior …

Digital Marketing In Hospitality And Tourism, Prem Kumar

University of South Florida (USF) M3 Publishing

OVERVIEW

Advancements in communication have led to relationship era of marketing from production era. The internet, information and communication technology (ICT) tools, and the Web revolution have played a pivotal role resulting into digital marketing of products and services in hospitality and tourism. Tourism industry is considered to be an information intensive industry where consumers have become co-creators of digital content on different media. The industry has witnessed a power shift form service provider to the consumers who have ability to attract and influence others with their shared experiences on digital platforms. Firms are adopting a digital marketing mix which …

State-Of-The-Art Next Generation Open Innovation Platforms, Murielle De Roche, Monika Blaser, Patrick Hollinger, Thomas Hanne

University of South Florida (USF) M3 Publishing

Over the last years, more and more companies recognized the potential of external innovative people and experts working as powerful crowd of creativity. This results in a growing number of Open Innovation Platforms (OIPs) and related publications. What is currently missing, is an overview and comparison of existing OIPs considering their strengths and weaknesses and an outlook to the next generation of OIPs in terms of improvements and new functions this next generation is expected to provide. By analyzing seven of the most relevant OIPs (Atizo, Crowdwerk, Ideas4all, InnoCentive, Jovoto, OpenIDEO, Quirky) and one software provider (Qmarkets), this paper points …

The Regulation Problem Of Cryptocurrencies, Lamiha Ozturk, Ece Sulungur

University of South Florida (USF) M3 Publishing

The purpose of this article is to analyze the difficulties associated with the lack of regulations in cryptocurrencies. Indeed, the absence of a uniform and international common regulation brings many legal conflicts. This lack of legal framework partly slows down the development of cryptocurrencies. Investors who wish to invest in this type of currency or asset are often discouraged due to the lack of legal framework. In order to highlight the difficulties caused by the lack of regulation, this paper proposes to analyze the different approaches and the beginning of a legal text developed by certain countries to respond to …

Understanding Information Technology Acceptance By Physicians: Testing Technology Acceptance Model, Anuruddha I. Jagoda

University of South Florida (USF) M3 Publishing

Information and communication technologies (ICT) have revolutionized modern organizations by assisting them to increase operational effectiveness and efficiency. The knowledge-based companies can benefit enormously by deploying ICT. However, healthcare organizations such as hospitals are lagging in adopting ICT. This is particularly true for the developing countries where managers faced both financial and social obstacles in implementing such technologies. This paper provides experience implanting information technology systems in a major hospital in Sri Lanka: a developing country. By using technology acceptance model as a framework, it aims to investigate critical factors influencing physicians' intention and their acceptance of information technology. The …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Comparative Analysis Of Tools For Matching Work-Related Skill Profiles With Cv Data And Other Unstructured Data, Florian Buttiker, Stefan Roth, Tobias Steinacher, Thomas Hanne

University of South Florida (USF) M3 Publishing

Matching job candidates with job offerings is one of the most important business tasks and is crucial to the success of a company. But there is not much knowledge available about the quality of matchings processed automatically by software. With a specifically developed scoring system it becomes possible to make a statement about the quality of the matching results generated by three different tools, i.e., Textkernel, Joinvision and Sovren. A series of resumes is being matched against two concrete open job positions, one by Google and one by the University of Zurich. The results are then compared in detail with …

The Coverage Of Aiot Based Functional Service: Case Study Of Asian Futuristic Hotel, Gege Wang, Irini L. F. Tang, Eric Chan, Wai H. W. Chan

University of South Florida (USF) M3 Publishing

The combination of Artificial Intelligence and Internet of Things (AIOT) have been developing as a prevalent technology for applications in many industries and buildings. This research deliberately chooses a leading hotel in the application of automation to examine the coverage of using the AIOT. A recent functional framework of AIOT was used to investigate the functional attributes via observation to confirm the availability. Then the study proceeded to interview with 10 professionals in the hospitality businesses to solicit their views about the implementation of the same AIOT facilities in other hotels based on the tabled analytical results.