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Articles 91 - 93 of 93
Full-Text Articles in Strategic Management Policy
Case Study : R. J. Reynolds Tobacco Malaysia, Kok Tee Lim
Case Study : R. J. Reynolds Tobacco Malaysia, Kok Tee Lim
Student Works (2000-2009)
For this project assignment, I choose R.J. Reynolds Malaysia for my project because of a number of reasons. Firstly, there are only 3 main competitors exist in Malaysia such as Rothmans of Pall Mall, Malayan Tobacco Co and Philip Morris and the tobacco industries in Malaysia are highly regulated by government such as raising taxes, banning smoking in most public places and setting maximum limits for tar and nicotine in cigarettes can still provide competitive advantage. Furthermore, RJRM concentrates on exporting its products to Asia like Japan, Thailand, Brunei, Hong Kong and Duty Free Shops
Entry Of Proton And Perodua Into The Indian Passenger Car Market : A Study From The Marketing Perspective, Dilip Singh Mutum
Entry Of Proton And Perodua Into The Indian Passenger Car Market : A Study From The Marketing Perspective, Dilip Singh Mutum
Student Works (2000-2009)
Over dependence on the domestic market and weak brand image are the weaknesses of the two Malaysian car companies. Trade liberalisation under the auspices of WTO, APEC and AFTA presents both opportunities as well as threats. They can no longer depend on Government support for their survival and growth. The two companies also need to lower their dependence on foreign partners by speeding up their localisation programme. This is essential to reduce cost and be competitive when trade barriers fall. Merger or strategic alliance between the two companies may be one of the ways to remain competitive in the future. …
A Study On The Effectiveness Of The External Validation In The Malaysian Army Training System, Mohd Radzi Ahmad Tajudin
A Study On The Effectiveness Of The External Validation In The Malaysian Army Training System, Mohd Radzi Ahmad Tajudin
Student Works (2000-2009)
The mission of defending Malaysia and its interests against any external threat, to win any land war and provide assistance to civil authorities to maintain prosperity of the country requires the Malaysian Army to ensure that it is capable to be deployed to face any situations at any time. This will depends on the continues preparation and this may be achieve through a systematic and effective training. The Malaysian Army Training System has been 1ntroduced to fulfill this requirement. It was designed to ensure that every individual in the Malaysian Army would be able to do their job or tasks …