Strategic Management Policy Commons^™

Distilling Managerial Insights And Lessons From Ai Projects At Singapore's Changi Airport (Part 2), Steve Lee, Steven M. Miller

Asian Management Insights

Since 2017, Changi Airport group (CAG) has initiated a host of pilot projects that use connective and intelligent technologies to enable its move towards digital transformation and SMART Airport Vision. This has resulted in a first wave of deployment of AI and Machine Learning-enabled applications across various functions that can better sense, analyse, predict, and interact with people.

Ai Gets Real At Singapore's Changi Airport (Part 1), Steve Lee, Steven M. Miller

Asian Management Insights

Ranked as the best airport for seven consecutive years, Singapore’s Changi Airport is lauded the world over for the efficient, safe, pleasurable and seamless service it offers the millions of passengers that pass through its facilities annually. Much of Changi Airport’s success can be attributed to the organisation’s customer-oriented business focus and deeply embedded culture of service excellence, combined with a host of advanced technologies operating invisibly in the background. The framework for this technology enablement is Changi Airport Group’s (CAG’s) SMART Airport Vision—an enterprise-wide approach to connective technologies that leverages sensors, data fusion, data analytics, and artificial intelligence (AI), …

Organizing For Artificial Intelligence (Ai) Technologies, Sukti Ghosh

Research Collection Lee Kong Chian School Of Business

This study focuses on organisation design choices as tools for addressing the management challenges of commercialising AI technologies for competitive advantage. It explores how design choices address fundamental problems of organising in such context, illustrating notable design features observed. Additionally, it examines external alignment and internal coherence reiterating interdependencies in organisation’s design choices, when adapting to exogenous changes due to emerging AI technologies.

Microsoft: A Strategic Audit, Jacob Paul Warner

Honors Program: Senior Projects (Public)

This thesis is submitted in partial fulfillment of the University Honors Program Requirements. It discusses Microsoft Corporation and its placement within the tech industry using different analyses such as PEST, Porter’s, and SWOT. In addition to its placement, the thesis explores what strategies Microsoft could pursue next. The industry is highly competitive, so Microsoft needs to stay on its toes and continue to build upon its strengths to remain at its current competitive level. The cloud industry is rapidly growing, so it would be best if Microsoft used its global presence and existing infrastructure to build upon its existing cloud …

Many Hands: The Effect Of The Prior Inventor-Intermediaries Relationship On Academic Licensing, Young-Choon Kim, Mooweon Rhee, Reddi Kotha

Research Collection Lee Kong Chian School Of Business

We study the role of the relationship among inventors and intermediaries in the licensing of university inventions. We suggest that a prior inventor-intermediaries relationship positively influences licensing rates through selective retention of higher quality relationships and mutual learning in the relationship, enabling intermediaries to reduce both information asymmetry and search costs between inventors and potential licensees. We argue that the influence of a prior inventor-intermediaries relationship on licensing is especially important before intellectual property protection is attained and can be substituted by the buyer-side contacts of inventors and intermediaries. We test these predictions using 919 inventions from the technology transfer …

Explore Alternatives Now! - Performance Mgmt In The Multi-Dimensional Digital World, Richard Raymond Smith

Research Collection Lee Kong Chian School Of Business

Earlier, business was not quite as dynamic, employment was intended for the long-term, and the idea of pay linked to performance was quite a dependable model. But as we examine the tradition of performance management in light of today's digital business models, there are a number of new questions that emerge.

How Some New Products Succeed While Others Flop, Singapore Management University

Perspectives@SMU

The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures.

Public Governance, Corporate Governance, And Firm Innovation: An Examination Of State-Owned Enterprises, Nan Jia, Kenneth G. Huang, Cyndi Man Zhang

Research Collection Lee Kong Chian School Of Business

We examine how corporate and public governance shape an important type moral hazard in innovation which is that agents pursuing the quantity of innovation at the expense of the novelty. We theorize that both better corporate governance tools that regulate agents (including better alignment of agents’ private incentives and stronger monitoring), and higher-quality public governance that regulates the principals of state-owned enterprises (SOEs) reduce this moral hazard. Furthermore, we argue that higher-quality political governance enhances the functioning of better corporate governance tools in further reducing this moral hazard in innovation, thus creating interdependence. We test our theory in the context …

Global Aviation System: Towards Sustainable Development, Marina P. Bonser Dr.

International Journal of Aviation, Aeronautics, and Aerospace

Aviation around the world has integrated into a global system. As the integration process continues, more aspects and levels of it need to be lead towards the sustainable development of the whole system via advancing strategic management, global communication proficiency, and technological expertise. It becomes essential to enrich global language (English) proficiency with cross-cultural communication competence not only for communication in the air but also for airport security, passenger and cargo services, aircraft and equipage engineering, building, and maintenance. Nowadays lower levels of management need more advanced strategic thinking and problem solving skills, and higher levels of management need global …

Sustainable Digital Finance In Asia: Creating Environmental Impact Through Bank Transformation, Ryan Knowles Merrill, Simon J.D. Schillebeeckx, Sofie Blakstad

Research Collection Lee Kong Chian School Of Business

Data is arguably the most valuable resource in the digital economy. Used effectively and responsibly it has the potential to serve as a driving force in creating a more sustainable world. The potential is especially potent in the financial sector given its central place in the financial system, and its access to and use of data.Using technologies such as blockchain, artificial intelligence (AI), mobile technology, internet of things (IoT), and the cloud, data can be captured by sensors in the environment and structured to integrate sustainability into existing financial products and services. These can be creatively combined into entirely new …

Foodini Marketing Plan, Dave Sherman, Rita Snodgrass, Bharat Verma, Michael Oluwole, Oneshin Aiken

Engineering and Technology Management Student Projects

This plan provides the strategic direction for the rollout and marketing of the Foodini 2.0, the newest product from the Foodini division of Natural Machines. The Foodini 2.0 is the second 3D Food Printer produced by Natural Machines. The Foodini 1.0 was marketed exclusively to high end restaurants, with a small number released. The Foodini 2.0 builds on the Foodini 1.0 platform by adding an integrated oven and IoT functionality. With the Foodini 2.0, we will introduce subscription access to the new Foodini Design Library, as well as an option for customers to purchase individual designs. The Foodini 2.0 is …

Ossia Marketing Plan - Hearing Aid Batteries & Starkey Partnership, Abdalilah Owaishiz, Bret Hunley, Caitlin Mohnike, Radha Shrikhande, Tyler Stahl

Engineering and Technology Management Student Projects

Using this marketing plan, Ossia, a wireless power technology company, will launch into a new market - hearing aid batteries. By partnering with Starkey Manufacturing, a United States based hearing aid manufacturer, they will be able to capitalize on Starkey’s existing user base and sales team, allowing fast entry into the market.

There are four products that are the basis for this plan - a base antenna, expansion antenna, cloud-based management portal, and a wirelessly powered hearing aid battery (using Cota Powered Technology). Starting with a Total Addressable Market of just over 51,000 people (or approximately $4.6 million in potential …

The Transformation Of Globe Telecom, Havovi Joshi, Christopher Dula, Philip Zerrillo

Research Collection Lee Kong Chian School Of Business

Redefining telecommunications in the Philippines. Globe Telecom—a major telecommunications service provider in the Philippines—had a long, pioneering history in the communications business. Incorporated in 1935, it was the first international wireless communications company connecting the Philippines to the rest of the world.

Instead Of Predicting The Future, We Should Get On With Creating The Future, Shweta Midgil, Richard Smith

Research Collection Lee Kong Chian School Of Business

It is important to note that there is a lot of hype about “Digital Disruption” these days. We see too many organizations trying to take on the topic of “Digital” without really focusing their efforts on something that is meaningful to the people in the organization. Leaders going around talking about digital disruption or digital transformation does not serve any purpose – only creates anxiety and uncertainty. In other words, leaders would be better served to break down the topic into meaningful topics that are linked to areas of the business.

Chopstop: A Strategic Plan, Chris Monti, Jill Lilith, Mert Cihan Tonkal, Bret Hunley

Engineering and Technology Management Student Projects

This project is an analysis of the current strategies that ChopStop, a saw manufacturing company should take in the wake of the business environment today. The goal of the project is to identify the Mission, Vision and Values of the company and use these to steer the direction of the organization moving forward. This project will center on the principles and tools taught by the ETM 525 class, the text Strategic Management Competitiveness and Globalization and the tools explained between them. First, the team starts with framing the organization, its history and their milestones. We then introduce the AIM system …

Rea, Alex Tacco Melendez, Anju Babu, Neeti Verma, Pravallika Kavikondala

Engineering and Technology Management Student Projects

REA is an American company that plans to enter the beauty and skincare industry. It wants to enter the skincare industry with a range of innovative products. However, we will focus on analyzing its moisturizing cream and creating a strategic plan for the product.

In our research we were able to understand how the firm studied the current conditions in the skincare and beauty industry to identify a potential business opportunity. We believe that the firm has been successful in recognizing the opportunity and developing a product that would be able to exploit the opportunity they identified.

We studied the …

Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula

MBA Faculty Conference Papers & Journal Articles

With the vast array of resources available to instructors, one would think that instruction and teaching would yield success for all learners. Now, well into the 21^st century has much changed in the classroom? Certainly, movable desks and chairs, advanced audio and visual equipment, and a plethora of all types of technologies which might be able to enhance training and education. Over the last several decades research on individualized instruction, cognitive science, educational psychology, and multimedia instruction (to name a few) have permeated the literature on instruction. With all the research and the vast array of studies on improving …

Information Seeking Behavior Of Research Scholars At Muet Library & Online Information Center, Jamshoro: A Study, Liaquat Ali Rahoo Mr, Muhammad Ali Khan Nagar, Maryam Kalhoro, Qurat-Ul-Ain Abro, Shadab Kalhoro

Library Philosophy and Practice (e-journal)

The aim of this paper was to study the behavior of the information seeking by the researcher scholars of the at Mehran University of Engineering & Technology, Jamshoro, Sindh Pakistan. The overall purpose of the research study was to find out the awareness and information requirements by the researcher for the research purposes which were provided by the Higher education commission digital library. The data was collected from 230 researchers with the help of questionnaire through the Google online form. Data was analyzed in SPSS software. Research findings were majority of researchers were use electronics resources, text books and reference …

Experience And Signaling Value In Technology Licensing Contract Payment Structures, Reddi Kotha, Pascale Crama, Phillip H. Kim

Research Collection Lee Kong Chian School Of Business

Whencommercializing technology, the lack of proven results and a reluctance toinvest upfront resources hamper efforts by firms to work jointly with inventorsto bring new discoveries to market. An effective contract payment structure – amix of upfront and royalty payments – can help overcome these hurdles. Weconduct our research in university technology licensing, where licensingmanagers act as intermediaries to unite inventors and licensee firms. Rather than leveraging their experience to bargainfor maximum payments, highly experienced managers offer contractual paymentstructures that trade lower upfront payments for higher royalty payments inorder to signal value. The signal instills confidence in the value of the …

Lincoln Area Skills Gap Report: Final Report, Eric Thompson

Bureau of Business Research Publications

In recent months, the Nebraska Departments of Labor and Economic Development have led efforts to conduct two surveys regarding the skills of workers and skill needs of employers in the Lincoln area. The surveys were conducted during late 2017 and early 2018. The Lincoln area includes the two counties of the Lincoln Metropolitan Area (Lancaster and Seward), all or most of five surrounding southeast Nebraska counties (Gage, Jefferson, Saline, Saunders, and York) and a portions of 4 other adjacent counties (Butler, Cass, Fillmore, and Otoe). The two surveys are the Lincoln Area Labor Availability Survey and the Lincoln Area Survey …

Temporal Trajectories Of Enacted Complexity In Creative Project Teams, Kenneth T. Goh, Brian T. Pentland

Research Collection Lee Kong Chian School Of Business

With technologies to capture fine-grained measures of behavior now more ubiquitous, organizational researchers are now able to consider networks of actions performed by multiple actors as a unit of analysis. We apply the action network construct as a measure of enacted complexity. Because previous conceptualizations of complexity viewed the construct as a descriptive organizational property, capturing this property over time was a non-issue. But given the emergent nature of enacted complexity, questions about how complexity unfolds over time become meaningful. This paper thus examines how enacted complexity unfolds over time by investigating the temporal trajectory of actors and actions. We …

Addressing Social Needs Through Remote Based Design Thinking, Hoe-Chin Goi, Wee Liang Tan, Yuki Hara, Shuichi Takao

Research Collection Lee Kong Chian School Of Business

With ageing as the coming and increasing phenomenon in Japan, there is a need for innovative solutions for seniors to lead active lives in their residing communities. Little research has been conducted on the use of design thinking as a means to develop social innovations, especially with the designers not being present on-site from a distance. This paper reports the study on the effectiveness of employing a remote based design thinking in a university course with the goal for participants to develop social innovations that elderly, as stakeholders, would be engage to adopt and implement. The study involved two cohorts …

International New Ventures: Revisiting The Influences Behind The ‘Born-Global’ Firm, Terence P. C. Fan, Phillip Phan

Research Collection Lee Kong Chian School Of Business

There is a small but theoretically important literature on 'born-globals' or international new venture firms that positions itself in contrast to the more established sequential international entry literature. In this paper we examine the pattern of entry into international markets for a set of international new ventures and show that they need not be a distinct breed of firms, as previous research has portrayed. Absent a specific technological advantage, the decision for a new venture to internationalize at inception is influenced by the size of its home market and by its production capacity, as well as by cultural and economic …

Comparative Study: Reducing Cost To Manage Accessibility With Existing Data, Claire Chu, Bill Kerneckel, Eric C. Larson, Nathan Mowat, Christopher Woodard

SMU Data Science Review

“Project Sidewalk” is an existing research effort that focuses on mapping accessibility issues for handicapped persons to efficiently plan wheelchair and mobile scooter friendly routes around Washington D.C. As supporters of this project, we utilized the data “Project Sidewalk” collected and used it to confirm predictions about where problem sidewalks exist based on real estate and crime data. We present a study that identifies correlations found between accessibility data and crime and housing statistics in the Washington D.C. metropolitan area. We identify the key reasons for increased accessibility and the issues with the current infrastructure management system. After a thorough …

Strategic Implications Of Blockchain, William R. Adams

Marriott Student Review

This thesis introduces blockchain, the underlying technology of cryptocurrencies such as Bitcoin, and discusses how best to conceptualize it relative to other technologies. Following an explanation of the fundamentals of blockchain, also known as the distributed ledger, I identify the characteristics of the technology. Building upon blockchain’s inherent strengths and limitations, I explore potential business applications of blockchain. Finally, I recommend that leaders continue to track the development and adoption of blockchain technology, even if they decide that implementing it does not align with their organization’s strategy at present.

Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.

Dynamic Capabilities Related To Converging Software Markets, Mike Smith

Engineering and Technology Management Student Projects

Methodology for in the software development life cycle has rapidly evolved over the last couple decades. This evolution is related to strategies born in just-in-time manufacturing which reveal themselves through methods such as rapid application development, waterfall development, spiral development, agile development, and DevOps. Coupled with consumer and industry adoption of cloud-based technologies, software releases to consumers can happen minutes after code-commits. This environment breeds highly competitive firms, rapid and frequent new entrants, ever changing resource barriers, and a constant threat of replacement. To mitigate these risks the adoption of dynamic capabilities could improve firm success and assist in ensuring …

Outsourcing Strategies In Software Engineering, Cody Miller

Engineering and Technology Management Student Projects

Over the last several years, software has become a vital component of almost every business. Success increasingly depends on using software as a competitive weapon [1]. In today’s software industry, many organizations are realizing that outsourcing is becoming an imperative, strategic step to growing their business, and as a way to gain competitive advantage over its competitors.

The focus of this article, will be a literature review of current literature on outsourcing, and its strategies in the Software Engineering domain. As a software engineer at Intel, I have seen an increased need for outsourcing within our business group, and the …

The Hybrid Trap: Why Most Efforts To Bridge Old And New Technology Miss The Mark, Fernando F. Suarez, James Utterback, Paul Von Gruben, Hye Young Kang

Research Collection Lee Kong Chian School Of Business

Technological transitions are challenging, particularly for companies in mature industries. Incumbents are frequently blindsided by new technologies, fully missing opportunities to enter emerging markets early. While some established companies do possess the awareness and dexterity to become early adopters of new technologies, they typically lack the vision and the commitment to become leaders. Too often, they cling to the familiar, developing hybrid products that combine elements of the old and the new. The trouble is, hybrid strategies put even the best incumbent companies in a weak position when the market finally embraces the new technology. We call this the "hybrid …

How Data Analytics May Turn Smes Into Smart Enterprises, Gary Pan, Poh Sun Seow

Research Collection School Of Accountancy

No abstract provided.