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Articles 181 - 204 of 204
Full-Text Articles in Strategic Management Policy
Developing An Effective Marketing Strategy For Petlin (Ldpe), Ramu Shankar
Developing An Effective Marketing Strategy For Petlin (Ldpe), Ramu Shankar
Student Works (2000-2009)
Malaysian International Trading Corporation (MITCO), a fully owned subsidiary of Petroliam Nasional Berhad (PETRONAS) has been appointed to market the Low Density Polyethylene (LOPE) of PETRONAS's share to be produced by PETRONAS's joint-venture petrochemical plant called PETLIN. The plant would be on-stream (in production) at the end of the year 2001. A continued rapid growth in the low-density polyethylene (LOPE) market has been expected globally for the next 4 to 5 years although competition is being encountered from other resins such as polypropylene in the important consumer and industrial packaging market. The growing concern is that the impact of this …
Teenagers' Acceptance Of Products Endorsed By Ethnicity Of Local Celebrities, See Seng Lim
Teenagers' Acceptance Of Products Endorsed By Ethnicity Of Local Celebrities, See Seng Lim
Student Works (2000-2009)
The world population today is said to be not less than seven billion citizens. It is said that every minute a baby is being born somewhere in the world and unconfirmed statistic reported that a big fraction of the population comprises of the youths. lf the report findings are true there is a huge and lucrative teen market waiting to be tapped yearly that might runs into billions of US$ dollars. No wonder the teenager has been the focus of media attention and commercialization. This paper seeks to explore the Malaysian teen market and their acceptance of celebrity as an …
A Study Of Consumer Buying Behaviour In The Selection Of Sauces, Chow Sim Cheong
A Study Of Consumer Buying Behaviour In The Selection Of Sauces, Chow Sim Cheong
Student Works (2000-2009)
Sauces are the common product used by most of the household in Malaysia. Every household usually has at least a bottle of Chilli Sauce or Tomato Ketchup or Oyster Sauce. It is interesting to study the selection criteria of Malaysian households on the purchases of sauces by the demographic (such as gender, ethnicity, age, education, occupation and income) and psychographic characteristics (such as social class and lifestyle). Psychographic refers to a set of values or tastes exhibited by a group of consumers, especially as they are reflected in consumption patterns. Purchase behaviour, including store patronage preferences, is also explored. Data …
Reform In The Electricity Supply Industry And Implementation Of A Competitive Electricity Market In Malaysia, William Kim Cheong Leong
Reform In The Electricity Supply Industry And Implementation Of A Competitive Electricity Market In Malaysia, William Kim Cheong Leong
Student Works (2000-2009)
Over the past decade, a number of nations have restructured their electricity industries. Several nations have also significantly reduced the government's role in the ownership and management of the electricity industries both at the state and national level. The wave of changes is driven by the forces of competition; the need to make the industry more efficient and allowing customers to have choices in deciding their electricity supplier, the package of services and the associated prices that best meet their needs. A crucial element of the deregulation and reform in the electric industry is the creation of a wholesale electricity …
Opportunities For Competitive Strategy In The Malaysia's Food Industry, Kieng Yii Ng
Opportunities For Competitive Strategy In The Malaysia's Food Industry, Kieng Yii Ng
Student Works (2000-2009)
Competition among the food industries in the local and international environment is intensifying with the opening up of the market and the growing trends towards a wider acceptance of different foods as people and products are crossing the border more freely today. In general, market trends tend to cascade down from the more developed countries to the developing countries. With this in mind, this study started with the scanning of the environment in the global market with emphasis on the food trends in developed countries namely European Union, United States and Japan. This exploratory research used mainly secondary data. With …
Strategic Marketing: A Guide For Developing Sustainable Competitive Advantage By M J Xavier, 1999, New Delhi, Response Books, Pp 359, Price: Rs 425 (Cloth), Rs 225/( Paperback)., Prashant Mishra
IIMB Management Review
The decade of the 90s was termed the decade of transformation for Indian business and industry. As the liberalisation phenomenon engulfed Indian organisations they encountered unprecedented challenges, both from within and without the country, to remain afloat in the marketplace: With the global economic order becoming a reality , several firms
entered the Indian market, along with innovative and imaginative marketing mechanisms to attract consumers. The Indian
marketplace was transformed by the arrival of new marketing philosophies and mechanisms. While the changes took place rapidly, academic and analytical effort at studying the factors guiding these transformations and the issues related …
Marketing In The New Millennium: 36 Trends That Will Change Business Amj Marketing By M J Xavier, 1999, New Delhi, Vikas, Pp 264, Price: Rs 240., Prashant Mishra
Marketing In The New Millennium: 36 Trends That Will Change Business Amj Marketing By M J Xavier, 1999, New Delhi, Vikas, Pp 264, Price: Rs 240., Prashant Mishra
IIMB Management Review
The decade of the 90s was termed the decade of transformation for Indian business and industry. As the liberalisation phenomenon engulfed Indian organisations they encountered unprecedented challenges, both from within and without the country, to remain afloat in the marketplace: With the global economic order becoming a reality, several firms entered the Indian market, along with innovative and imaginative marketing mechanisms to attract consumers. The Indian marketplace was transformed by the arrival of new marketing philosophies and mechanisms. While the changes took place rapidly, academic
and analytical effort at studying the factors guiding these transformations and the issues related to …
From Market Driven To Market Driving, Nirmalya Kumar, Lisa Scheer, Philip Kotler
From Market Driven To Market Driving, Nirmalya Kumar, Lisa Scheer, Philip Kotler
Research Collection Lee Kong Chian School Of Business
Firms are constantly exhorted to become more market driven. However, our study of 25 pioneering companies (e.g. Body Shop, IKEA, Tetra Pak) whose success has been based on radical business innovation indicates that such companies are better described as market driving. While market driven processes are excellent in generating incremental innovation, they rarely produce the type of radical innovation which underlies market driving companies. Market driving companies, who are generally new entrants into an industry, gain a more sustainable competitive advantage by delivering a leap in customer value through a unique business system. Market driving strategies entail high risk, but …
Regulatory Reforms In The Malaysian Telecommunications Sector, Wai Ching Poon
Regulatory Reforms In The Malaysian Telecommunications Sector, Wai Ching Poon
Student Works (2000-2009)
The Malaysian telecommunications sector was privatized in 1987. A crucial ingredient in the success of the privatization of any telecommunications sector is the accompanying regulatory reforms. The main objective of this study is to examine the regulatory reforms that have taken place in the Malaysian telecommunications sector. Shifting the provision of telecommunications services operations away from the government makes it easier for the sector to achieve greater efficiency and possibly freedom from political intervention. This process can be further strengthened by innovative financing and investment strategies. In reality, firms are much better informed than the regulator. The key concept of …
A Competitive Analysis On The Metal Packaging Coatings Industry In Malaysia, Mee Lin Yang
A Competitive Analysis On The Metal Packaging Coatings Industry In Malaysia, Mee Lin Yang
Student Works (2000-2009)
Numerous studies had been carried out in the past, on various industries in Malaysia, but none could be found with regards to the metal packaging coatings industry. The market environment and size of the industry have remained broadly unknown. Statistical reports by the statistic department often include the output of this industry under the paints and varnish production category. This research was an attempt to study and consolidate as much information as possible, pertaining to the market environment and market size of the metal packaging coatings industry in Malaysia. In order to achieve this, a market survey was conducted by …
Grocery Retailing In Malaysia : Improvements Through Ecr Application, Nikki Siew Hong Lee
Grocery Retailing In Malaysia : Improvements Through Ecr Application, Nikki Siew Hong Lee
Student Works (2000-2009)
The increasing population of sophisticated consumers is demanding for more quality, variety and service but for less money and time. This emerging pattern of consumers demanding more for less - is an issue facing the increasingly competitive grocery industry today. The increasing number and importance of large multi-national retailers in Asia during the last 5 years is further challenging the grocery business. Certainly, the ambience of the front store of a Tops or a Carrefour is as appealing as in shops anywhere. But peer into the back room, go round the yard, follow the delivery trucks and we are back …
Knowledge Management And Organization In Malaysia, Koji Shiota
Knowledge Management And Organization In Malaysia, Koji Shiota
Student Works (2000-2009)
The term 'Industrial society' has been a proper one to explain the wide and deep influence of the industrialization to the society and the wealth of the country in 20th century. Its related concepts and theories such as division of labour, specialization, standardization, mass-production, learning curb, scale economy and others explained well the corporate competitiveness especially from the viewpoint of 'efficiency' and '(financial) capital'. After 1960s some people began to describe the new paradigm such as Daniel Bell's 'Postindustrial society' and Albin Tofler's 'The third wave.' These three decades we have seen the shift from industrial economy to service economy …
Case Study : R. J. Reynolds Tobacco Malaysia, Kok Tee Lim
Case Study : R. J. Reynolds Tobacco Malaysia, Kok Tee Lim
Student Works (2000-2009)
For this project assignment, I choose R.J. Reynolds Malaysia for my project because of a number of reasons. Firstly, there are only 3 main competitors exist in Malaysia such as Rothmans of Pall Mall, Malayan Tobacco Co and Philip Morris and the tobacco industries in Malaysia are highly regulated by government such as raising taxes, banning smoking in most public places and setting maximum limits for tar and nicotine in cigarettes can still provide competitive advantage. Furthermore, RJRM concentrates on exporting its products to Asia like Japan, Thailand, Brunei, Hong Kong and Duty Free Shops
Forming Strategic Alliances: Issues In Conceptualisation, Nagasimha Balakrishna Kanagal
Forming Strategic Alliances: Issues In Conceptualisation, Nagasimha Balakrishna Kanagal
IIMB Management Review
The interactive and interdependent economy of the present day is rooted in exchanges or 'give and take' of varying complexity. The process of conceptualising, planning and executing exchanges to the benefit of all players involved is basic to marketing. Given the three generic forms of economic organisation - market, hybrid and hierarchy, organisational expansions in high technology markets in recent times have witnessed the emergence of hybrid strategic alliances as an alternative to markets and hierarchies. Strategic alliances enable functional integration in inter-firm relationships involving tangible and intangible exchanges. Rapid technological innovations and technological complexity, and forces such as uncertainty, …
East Vs. West: Strategic Marketing Management Meets The Asian Networks, George T. Haley, Chin Tiong Tan
East Vs. West: Strategic Marketing Management Meets The Asian Networks, George T. Haley, Chin Tiong Tan
Research Collection Lee Kong Chian School Of Business
Strategic management in Asia is different. Decision-making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world's second largest, and Japan's population substantial, neither compares with the combined economies and combined populations of non-Japanese Asia. The influence of the most aggressive elements of the non-Japanese Asian business communities, the Overseas Chinese and Overseas Indian Networks cannot help to be felt on Western management practice. This article explains why this difference in decision-making styles exists, …
Defining Indian Brands, Mithileshwar Jha
Defining Indian Brands, Mithileshwar Jha
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Indian Brands : Quo Vadis: The Round Table Discussion, Mithileshwar Jha
Indian Brands : Quo Vadis: The Round Table Discussion, Mithileshwar Jha
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Views Of A Cross-Section Of Marketers, V Pradeep Kumar
Views Of A Cross-Section Of Marketers, V Pradeep Kumar
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Future Research Directions: Some Pointers, N C B Nath
Future Research Directions: Some Pointers, N C B Nath
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Indian Brands : Quo Vadis: A Framework For Discussion, N C B Nath
Indian Brands : Quo Vadis: A Framework For Discussion, N C B Nath
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
Branding The Invisible, Umesh Rajamani
Branding The Invisible, Umesh Rajamani
IIMB Management Review
Round Table features an exhaustive discussion on Indian Brands ? beginning with the definition of an 'Indian' brand and elaborating upon the origin, the home and the 'soul' of brands, the various aspects of building and managing Indian brands particularly in the face of competition from MNCs; brand extensions and how brands cope with the vagaries of the market. Several interesting issues on methodology and research were raised. In order to present a truly broad spectrum of views on brands and complement the Round Table discussion, Pradeep Kumar spoke to a cross section of marketers in various product and service …
New Paradigms In Marketing, M J Xavier
New Paradigms In Marketing, M J Xavier
IIMB Management Review
Though companies today are getting more customer focused and market driven, marketing departments seem to be relegated to the background. The four Ps, long considered the universal marketing approach, now seem inadequate. The advent of the quality movement, the emergence of services marketing, the developments in strategic marketing and business to business marketing have added new dimensions to marketing. In order to regain their rightful place in organisations, Xavier urges marketers to reorient themselves to the customer, develop a cross functional perspective and a deeper understanding of company competencies.
Interest Domination As A Framework For Exploring Channel Changes In Transitional Economies, Debra Dahab, James W. Gentry, Ravipreet S. Sohi
Interest Domination As A Framework For Exploring Channel Changes In Transitional Economies, Debra Dahab, James W. Gentry, Ravipreet S. Sohi
Department of Marketing: Faculty Publications
Changes in political and economic power can affect channel structures and decisions. Western channel models may not be useful for understanding the process of change in Central and East European transforming economies. This discussion suggests that channels in transforming economies may be controlled by groups or networks of people with mutual interests, a phenomenon the authors call interest domination. The article examines interest domination by managers, Communist cadres, and other party elite in two transforming economies and describes how structural and behavioral components of command economies might be conducive to interest domination of marketing channels. Propositions for explaining the political, …
Dual Diffusion: Analysis And Implications For Sales Force Management, Madhavan Parthasarathy, Ravipreet S. Sohi, Ronald D. Hampton
Dual Diffusion: Analysis And Implications For Sales Force Management, Madhavan Parthasarathy, Ravipreet S. Sohi, Ronald D. Hampton
Department of Marketing: Faculty Publications
Retail resistance to an innovation can hamper its supply to consumers, thereby influencing product adoption behavior. Given this, a dual diffusion process consisting of both retail and consumer adoption is more appropriate in today's dynamic marketplace. Sales emphasis by manufacturers can strongly influence retail and consumer adoption behaviors, which would be reflected in the shapes of their respective patterns. In this paper, the authors examine the nature of retail adoption and its impact, both positive and negative, on consumer adoption. Following this, they present a strategic framework that lays out the sales management implications of the dual diffusion process.