Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (176)
- Higher Education (164)
- Social and Behavioral Sciences (37)
- Sports Studies (26)
- Communication (15)
-
- Marketing (12)
- Arts and Humanities (11)
- Journalism Studies (9)
- Public Relations and Advertising (9)
- Sociology (9)
- Race and Ethnicity (8)
- African American Studies (7)
- Educational Administration and Supervision (7)
- Higher Education Administration (7)
- Mass Communication (7)
- Race, Ethnicity and Post-Colonial Studies (7)
- Law (6)
- Medicine and Health Sciences (6)
- Sports Sciences (5)
- Health and Physical Education (4)
- Advertising and Promotion Management (3)
- Asian Studies (3)
- Business Administration, Management, and Operations (3)
- Economics (3)
- Entertainment, Arts, and Sports Law (3)
- Feminist, Gender, and Sexuality Studies (3)
- Finance and Financial Management (3)
- International and Area Studies (3)
- Institution
-
- Nova Southeastern University (164)
- Western Kentucky University (7)
- University of South Carolina (5)
- Bowling Green State University (4)
- University of Arkansas, Fayetteville (4)
-
- University of Nevada, Las Vegas (4)
- Georgia Southern University (3)
- Sacred Heart University (3)
- Singapore Management University (3)
- St. John Fisher University (3)
- California Polytechnic State University, San Luis Obispo (2)
- Claremont Colleges (2)
- Ministry of Higher and Secondary Specialized Education of the Republic of Uzbekistan (2)
- University of Central Florida (2)
- University of Lynchburg (2)
- Arkansas State University (1)
- Bridgewater State University (1)
- Brigham Young University (1)
- California State University, San Bernardino (1)
- Central Washington University (1)
- City University of New York (CUNY) (1)
- Eastern Michigan University (1)
- Georgia College (1)
- Gettysburg College (1)
- Illinois State University (1)
- Kennesaw State University (1)
- Louisiana State University (1)
- Loyola Marymount University and Loyola Law School (1)
- Old Dominion University (1)
- Pace University (1)
- Publication Year
- Publication
-
- NSU Athletics Sports Programs and Media Guides (164)
- WKU Administration Documents (7)
- Theses and Dissertations (4)
- Research Collection Yong Pung How School Of Law (3)
- Sport Management Undergraduate (3)
-
- UNLV Theses, Dissertations, Professional Papers, and Capstones (3)
- Eurasian Journal of Sport Science (2)
- Graduate Theses and Dissertations (2)
- Honors Projects (2)
- Senior Theses (2)
- AMTP Proceedings 2020 (1)
- AMTP Proceedings 2023 (1)
- AMTP Proceedings 2024 (1)
- All Master's Theses (1)
- Atlantic Marketing Association Student Proceedings (1)
- CGU Theses & Dissertations (1)
- CMC Senior Theses (1)
- Capstones (1)
- Dickinson Law Review (2017-Present) (1)
- Electronic Theses, Projects, and Dissertations (1)
- Environmental & Global Health Faculty Research (1)
- Falk College Research Center (1)
- Finance Undergraduate Honors Theses (1)
- Honors College Theses (1)
- Honors Program Theses and Projects (1)
- Honors Theses (1)
- Honors Thesis (1)
- Honors Undergraduate Theses (1)
- Human Movement Studies & Special Education Theses & Dissertations (1)
- Journal of Athlete Development and Experience (1)
- Publication Type
Articles 61 - 90 of 235
Full-Text Articles in Sports Management
Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell
Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell
Graduate Theses and Dissertations
The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.
Analyzing Twitter Usage Differences Between Student Season Ticket Buyers And Non-Buyers, Matthew Aloysius Kinney
Analyzing Twitter Usage Differences Between Student Season Ticket Buyers And Non-Buyers, Matthew Aloysius Kinney
Theses and Dissertations
This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.
2016 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
2016 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2016 Nsu Sharks Women's Volleyball Game Program, Nova Southeastern University
2016 Nsu Sharks Women's Volleyball Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
Campus Knowledge Of Esports, Kenny Sugishita
Campus Knowledge Of Esports, Kenny Sugishita
Theses and Dissertations
This research study investigates private college and university admission’s officers levels of familiarity of the electronic sports (eSports) industry along with determining the level of emphasis universities place on academics and co-curricular activities. A thorough examination of the professional eSports space is extensively detailed providing information about the history of video games, the development of professional eSports, and the development of collegiate eSports. Additionally, examination of trends in higher education, especially as it relates to private institutions, is explained in detail. With the eSports industry continuing to expand, this study is timely as small private colleges and universities are searching …
2015-16 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University
2015-16 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2015 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
2015 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2015 Nsu Sharks Baseball Game Program, Nova Southeastern University
2015 Nsu Sharks Baseball Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
I Wish The Sport I Love – Soccer – Could Help Eliminate Injustice Around World, Erin O'Flaherty
I Wish The Sport I Love – Soccer – Could Help Eliminate Injustice Around World, Erin O'Flaherty
UCF Forum
Every four years soccer fans around the globe focus on the FIFA World Cup, this year being held in Brazil. The national teams of countries compete to become World Cup champions in the name of patriotism and pride. I am a fan of almost all sports, but especially soccer – so I cannot contain my excitement for the upcoming matches beginning June 12.
2014 Nsu Sharks Women's Volleyball Schedule, Nova Southeastern University
2014 Nsu Sharks Women's Volleyball Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2014 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
2014 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Examining Official Supporter Groups: A Case Study Of The Cal Poly Men's Soccer Program, Kevin Mould
Examining Official Supporter Groups: A Case Study Of The Cal Poly Men's Soccer Program, Kevin Mould
Recreation, Parks, and Tourism Administration
Official supporter groups are a critical component of any athletic program. One sport in which this concept is particularly apparent is soccer, a large part of the athletic culture at Cal Poly, San Luis Obispo. In order for these supporter groups to function at their highest level, they must be continually evaluated. The purpose of this study was to evaluate the official supporter groups of the Cal Poly Men’s Soccer program. Data were collected online from websites and social media outlets associated with each of Cal Poly Soccer’s official supporter groups, the Green Army and the Manglers. The instrument used …
2013 Nsu Sharks Women's Basketball Schedule, Nova Southeastern University
2013 Nsu Sharks Women's Basketball Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2013 Nsu Sharks Men's Basketball Media Schedule, Nova Southeastern University
2013 Nsu Sharks Men's Basketball Media Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2012 Nsu Sharks Women's Basketball Schedule, Nova Southeastern University
2012 Nsu Sharks Women's Basketball Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich
A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich
UNLV Theses, Dissertations, Professional Papers, and Capstones
Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite amount of resources. It has allowed sports to get in the business of “relationship marketing” (Gronroos, 2004). That is, when a game ends or a season comes to a close, social media allows for the fostering of long term relationships and continues to build a sense of community. The marriage of social media and relationship marketing cannot be overlooked. Whereas 30 years …
Celebrity Athlete Endorser Effectiveness: Construction And Validation Of A Scale, Theodore Byrne Peetz
Celebrity Athlete Endorser Effectiveness: Construction And Validation Of A Scale, Theodore Byrne Peetz
UNLV Theses, Dissertations, Professional Papers, and Capstones
The use of celebrity athletes as endorsers has become a popular marketing strategy. Celebrity athletes are often used to endorse products because it is believed they positively impact brand attitudes (Friedman & Friedman, 1979; Kamins, et. al., 1989; Till, Stanley, Priluck, 2008) and fostering brand loyalty (Bush, et. al., 2004). In addition, celebrity athletes are used to help a company differentiate their products and build instant name recognition (Henriks, 1996). This dissertation explored factors associated with celebrity endorser effectiveness. The conceptual framework for this study was grounded by the Source Credibility Model (Hovland, Janis, & Kelley, 1953; Hovland & Weiss, …
The Positive And Negative Economic Contributions Of Mega-Sporting Events To Local Communities, Qi Gong
The Positive And Negative Economic Contributions Of Mega-Sporting Events To Local Communities, Qi Gong
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this paper is to identify and examine the factors of mega-sporting events those contribute to positive economic impact as well as the factors that may negatively impact a community. Based on reviewing existing literature and data, the positive and negative contributions, a community may have through a hosting sporting event, will be discussed. The objective of this paper is focused on the economic impact that happened to the local communities.
2012 Nsu Sharks Softball Media Guide, Nova Southeastern University
2012 Nsu Sharks Softball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2012 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University
2012 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2012 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University
2012 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2012 Nsu Sharks Women's Rowing Media Guide, Nova Southeastern University
2012 Nsu Sharks Women's Rowing Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2011 Nsu Sharks Baseball Game Program, Nova Southeastern University
2011 Nsu Sharks Baseball Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2011 Nsu Sharks Women's Rowing Media Guide, Nova Southeastern University
2011 Nsu Sharks Women's Rowing Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2011 Nsu Sharks Volleyball Media Guide, Nova Southeastern University
2011 Nsu Sharks Volleyball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2011 Nsu Sharks Women's Golf, Nova Southeastern University
2011 Nsu Sharks Women's Golf, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2011 Nsu Sharks Men's Soccer Game Program, Nova Southeastern University
2011 Nsu Sharks Men's Soccer Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2011 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University
2011 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2010-2011 Nsu Sharks Women's Basketball Game Program, Nova Southeastern University
2010-2011 Nsu Sharks Women's Basketball Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.