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Articles 31 - 37 of 37
Full-Text Articles in Sports Management
Addressing Information Needs In Sport Management, An Interdisciplinary Field, Kendra Spahr, Stephanie Wiegand
Addressing Information Needs In Sport Management, An Interdisciplinary Field, Kendra Spahr, Stephanie Wiegand
University Libraries Faculty Publications
Sport management as a scholarly discipline is relatively new, and very few students who earn doctorates in this field go into academia, instead choosing to go into practice where salaries are much higher. Due to these circumstances, literature research in sport management is difficult for students as well as librarians, as very little primary research exists in published journals and books. This poster reviews challenges for librarians, the best information resources to support academic sport management programs, common student questions, and tangential research areas that support research in this discipline.
Post-Crisis Sports Marketing Business Model Shifts, Michael M. Goldman
Post-Crisis Sports Marketing Business Model Shifts, Michael M. Goldman
Sport Management
The impact of economic recessions on business strategy and marketing has recently received increased research attention. However, these contributions are limited, especially with respect to sports marketing businesses and those operating in emerging markets. The main aim of this study was to examine the impact of the global recession on the business models of sports marketing businesses. Qualitative data were collected via semi-structured interviews with executives at market-leading sports marketing businesses in South Africa. Grounded theory data analysis was conducted to understand the common patterns within the data. The results of the research point to four significant business model shifts, …
Ua19/13 Athletic Marketing, Wku Archives
Ua19/13 Athletic Marketing, Wku Archives
WKU Archives Collection Inventories
Records created by and about Athletic Marketing.
Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy L. Lough, Jennifer R. Pharr
Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy L. Lough, Jennifer R. Pharr
Environmental & Occupational Health Faculty Publications
Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange. Social marketing has been described as the application of marketing technologies designed to influence the voluntary behavior of a target audience to improve personal and societal welfare (Andreasen 1995). Increasingly sport organizations have been engaging in social marketing which has a unique set of objectives and outcomes. To date, few studies have appeared in which the use of social marketing strategies were examined in sport. As a result, the purpose of this paper is to …
Recruitment And Retention Of Sports Officials, Peter J. Titlebaum, Nichole Haberlin, Garrett Titlebaum
Recruitment And Retention Of Sports Officials, Peter J. Titlebaum, Nichole Haberlin, Garrett Titlebaum
Health and Sport Science Faculty Publications
A 2001 report by the National Association of Sports Officials (NASO) indicated there is likely to be a shortage of sport officials in the near future. This report also indicated that soccer and field hockey were already struggling to find officials as early as 2001. The purpose of this article is to identify researched recruitment and retention issues of sports officials; ways to retain current officials; and strategies to help recruit new officials.
The Professional Bull Riders Tour: Growth And Development Of A Niche Sport, Peter A. Maresco, Joshua Shuart
The Professional Bull Riders Tour: Growth And Development Of A Niche Sport, Peter A. Maresco, Joshua Shuart
WCBT Faculty Publications
The Professional Bull Riders Tour (PBR) presents an opportunity to study a niche sport in transition. After its days as simply a part of the rodeo, the tour has seen tremendous growth as a separate, independent activity. This paper highlights the beginnings of the PBR and its eventual development into one of the highest earning and most watched non-prime-time spectator sports. It also focuses on the development of the marketing behind the PBR and includes an analysis of sponsors and ancillary marketing activities.
Marketing Sports To Women, Jennifer A. Sloan
Marketing Sports To Women, Jennifer A. Sloan
Seton Hall University Dissertations and Theses (ETDs)
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